Ticker: KR

Kroger

Retail Consumer Staples Grocery Stores

Price 56.87

Reco Sell Potential 42 Risk 75 Updated 2026-07-27

Official website

Forecast impact

negative

Target +37.1% target fill 72.9%

Reaction D5 -0.68% · D10 +0.65% market trust

Impact Potential -4 · Risk +3 valid until 2026-08-06

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Kroger is a leading grocery retailer in the United States, operating supermarkets and multi-department stores. Its core products include food, pharmacy, and general merchandise. Major business segments encompass grocery, pharmacy, and fuel sales, with primary revenue sources stemming from in-store sales and online grocery services. The company also offers private label products, enhancing its market presence.

Investment Profile

The investment profile of Kroger is more aligned with dividends and value investors, given its stable revenue growth and consistent dividend yield. The stock may appeal to those seeking income through dividends while also providing potential for moderate capital appreciation. The overall risk level suggests a cautious approach, suitable for investors with a medium to long-term horizon.

Category: Retail Sector: Consumer Staples Industry: Grocery Stores Investment style: Balanced Horizon: Medium-term Company type: Blue Chip Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-25

EPS (TTM) — earnings per share for the last 12 months, $: 1.73
Revenue QoQ — quarter-over-quarter revenue growth: 32.8%
EPS surprise: -0.6%
20d volatility: 1.8%
Dividend yield: 3.0%
last ex-date: 2026-08-14

AI recommendation changes

Date	Before	After	Reason
2026-07-19	Hold	Sell	Weak momentum and mixed fundamentals raise uncertainty.
2026-07-07	Sell	Hold	Mixed performance; cautious outlook amid market pressures.
2026-06-23	Hold	Sell	Weak momentum and high risk overshadow dividend yield.
2026-06-13	Sell	Hold	Weak momentum and fundamentals raise uncertainty.
2026-06-05	Hold	Sell	Weak momentum and fundamentals raise uncertainty.
2026-05-28	Buy	Hold	Weak momentum and fundamentals raise significant risk.
2026-05-24	Sell	Buy	Mixed performance; cautious outlook due to EPS surprise.
2026-05-22	Buy	Sell	Weak momentum and EPS surprise raise concerns.
2026-05-20	Hold	Buy	Mixed signals; cautious due to EPS surprise.
2026-05-16	Sell	Hold	Weak momentum and fundamentals raise uncertainty.
2026-05-08	—	Sell	Weak momentum and EPS surprise raise concerns.
2026-05-08	Hold	Hold	Компания показывает умеренный рост выручки и стабильную дивидендную доходность, однако недавние колебания цен и негативный сюрприз по прибыли могут указывать на неопределенность в краткосрочной перспективе.
2026-04-30	Buy	Hold	Компания показывает умеренный рост выручки и стабильную дивидендную доходность, однако недавние колебания цен и негативный сюрприз по EPS могут указывать на риски в краткосрочной перспективе.
2026-04-22	Hold	Buy	Компания Kroger демонстрирует стабильные финансовые показатели и дивидендную доходность, однако недавние колебания цен и негативный сюрприз по прибыли могут указывать на краткосрочные риски.
2026-04-09	Buy	Hold	Компания Kroger демонстрирует стабильный рост выручки, однако недавние колебания цены акций и негативный сюрприз по прибыли указывают на определенные риски. Рекомендуется удерживать акции до более ясных сигналов о восста
2026-03-03	Hold	Buy	Компания Kroger демонстрирует стабильный рост и привлекательную дивидендную доходность, что делает её интересной для инвестиций в секторе потребительских товаров. Низкий риск и положительная динамика цен на акции также п
2026-02-22	Buy	Hold	Компания Kroger демонстрирует стабильные дивиденды и умеренный рост, однако недавние колебания цен и снижение выручки в квартальном выражении вызывают опасения.
2026-02-04	Sell	Buy	Компания Kroger демонстрирует умеренный рост за последние недели, однако долгосрочные показатели показывают снижение. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-01-29	Hold	Sell	Компания Kroger демонстрирует негативные тренды на рынке с падением цен акций за последние 120 дней. Высокий риск связан с отсутствием данных о прибыли и дивидендах, что делает инвестиции в компанию менее привлекательным

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-07	Evercore ISI	Target Lowered	80 → 78	59.56
2026-06-22	Telsey Advisory	Target Lowered	82 → 78	56.54
2026-06-22	UBS	Target Lowered	— → 63	56.59
2026-06-22	Guggenheim	Target Lowered	78 → 71	56.61
2026-06-22	Wells Fargo	Target Lowered	68 → 58	56.61
2026-06-22	Barclays	Target Lowered	68 → 61	56.61
2026-06-19	Goldman Sachs	Target Raised	72 → 82	56.61
2026-06-11	Coker Palmer	Target Lowered	72 → 70	64.46
2026-06-03	Jefferies	Target Lowered	— → 80	61.56
2026-03-09	Evercore ISI	Target Raised	81 → 83	73.37
2026-03-05	Jefferies	Target Raised	— → 82	71.57
2026-03-05	Morgan Stanley	Target Raised	— → 73	71.57
2026-03-05	Wolfe Research	Update	— → 75	71.55
2026-03-05	BMO Capital	Update	— → 70	70.09
2026-01-15	Morgan Stanley	Target Lowered	72 → 67	62.46
2026-01-08	Deutsche Bank	Update	— → 75	59.92
2026-01-08	Barclays	Target Lowered	75 → 68	59.28
2025-12-08	Morgan Stanley	Target Lowered	76 → 72	62.83
2025-12-05	Telsey Advisory	Target Lowered	82 → 80	63.4

News Page 1 of 1

U.S. Grocery Sales Decline as Consumers Buy Fewer Items, Pressuring Food Companies

07/16/2026, 04:36 AM business review consumer retail Kroger PepsiCo Walmart

The U.S. grocery sector is experiencing a significant slowdown, with shoppers purchasing fewer items despite rising prices, which is impacting food companies and prompting retailers to focus on value promotions.

Stocks Making Significant Moves Premarket: Nike, ServiceNow, Constellation Brands, and Others

07/01/2026, 05:37 AM business review software Brookfield Shutterstock Constellation Brands Kroger Sandisk Alcoa Nike Salesforce Bloom Energy

Nike's shares dropped over 3% following a significant sales decline in Greater China, despite beating earnings expectations. Meanwhile, Constellation Brands saw a 1.5% increase after reporting strong earnings, while other companies like Shutterstock and Alcoa faced declines due to merger issues and acquisition announcements, respectively.

Analysts Bank of America recommend buying Kroger (KR), Williams-Sonoma (WSM), Celsius Holdings (CELH), and Victoria’s Secret (VSCO) amid market uncertainty

06/27/2026, 05:31 AM investing recommendation Analysts: analysts, Bank of America retail consumer Kroger Celsius Holdings Jabil Williams-Sonoma

Bank of America has identified five stocks, including Kroger and Williams-Sonoma, as having strong potential for growth amid current market uncertainties, highlighting their strategic advantages and positive catalysts.

SNAP Restrictions May Alter Consumer Purchasing Patterns, Impacting Major Food Companies

06/20/2026, 05:32 AM business review consumer food J.M. Smucker Kroger Walmart Hershey

The recent push to limit SNAP benefits for purchasing certain processed foods poses significant challenges for major U.S. food and beverage companies, potentially impacting their sales and product offerings as consumer behavior shifts.

Analysts expect market volatility as major stocks like Apple (AAPL) and Kroger (KR) report earnings amid fluctuating economic indicators

06/17/2026, 05:35 PM investing review Analysts: analysts consumer finance JPMorgan Chase Comcast Kroger CME Group Moderna Salesforce Apple Bank of America

The article highlights significant market movements and upcoming events that could influence stock prices, particularly focusing on major companies like Apple, Moderna, and Kroger, as well as broader market trends in energy and banking sectors.

Survey Reveals Target, Walmart, and Amazon Among Brands Losing LGBTQ+ Consumer Spending Due to DEI Policy Perceptions

06/17/2026, 08:37 AM business review Costco Ben & Jerry's Amazon Delta Air Lines Kroger Walmart Target Apple

A recent survey by the Human Rights Campaign Foundation reveals that LGBTQ+ consumers are increasingly shifting their spending based on companies' diversity, equity, and inclusion (DEI) policies, significantly impacting brand loyalty and sales.

Trump Administration Delays EPA Refrigerant Rules, Claims Savings for Consumers at Grocery Stores

05/21/2026, 10:33 AM business announcement Costco Kroger Walmart

The Trump administration's delay of two EPA refrigerant rules aims to reduce costs for businesses and consumers, potentially saving over $2.4 billion. However, it remains uncertain how these savings will translate into lower grocery prices for consumers facing inflationary pressures.

Stocks Making Significant Moves Midday: Rigetti Computing, Deere, Bloom Energy, and Spotify Among Notable Performers

05/21/2026, 09:33 AM business review SpaceX Deere & Company Nvidia Kroger Rigetti Computing Walmart Intuit Stellantis Bloom Energy Spotify Rocket Lab

Shares of quantum computing companies surged following a report that the U.S. government plans to allocate $2 billion in grants to nine firms, highlighting significant investment in emerging technologies. Meanwhile, other companies experienced varied stock movements based on earnings reports and strategic announcements.