Ticker: NKE

Nike

Consumer Consumer Discretionary Apparel - Footwear & Accessories

Price 37.07

Reco Sell Potential 34 Risk 75 Updated 2026-09-10

Official website

Forecast impact

negative

Target +12.4% target fill 88.9%

Reaction D5 +1.19% · D10 +3.27% market trust

Impact Potential -4 · Risk +3 valid until 2026-09-25

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Nike, Inc. is a leading global designer and marketer of athletic footwear, apparel, equipment, and accessories. The company operates primarily through its Nike brand, which includes performance and lifestyle products. Major business segments include footwear, apparel, and equipment, with footwear being the largest revenue source. Nike also generates income through direct-to-consumer sales and licensing agreements. The company is recognized for its innovation in sportswear and strong brand presence worldwide.

Investment Profile

The investment profile of Nike stock is more aligned with balanced investors, given its combination of growth potential and dividend yield. The company's consistent revenue growth and established market position provide a level of stability, while its dividend offers income. However, the elevated risk factors suggest caution.

Category: Consumer Sector: Consumer Discretionary Industry: Apparel - Footwear & Accessories Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-09-07

EPS (TTM) — earnings per share for the last 12 months, $: 2.10
Revenue QoQ — quarter-over-quarter revenue growth: -2.7%
EPS surprise: 554.5%
20d volatility: 1.9%
Dividend yield: 4.3%
last ex-date: 2026-09-01

AI recommendation changes

Date	Before	After	Reason
2026-06-03	Hold	Sell	Weak momentum and high risk overshadow potential upside.
2026-05-24	Sell	Hold	Weak momentum and high risk overshadow positive fundamentals.
2026-05-08	—	Sell	Weak momentum and high risk overshadow potential upside.
2026-05-08	Sell	Sell	Компания Nike демонстрирует сильные финансовые показатели, однако значительное снижение цены акций за последние месяцы указывает на высокие риски. Рекомендуется удерживать акции до улучшения рыночной ситуации.
2026-05-01	Hold	Sell	Компания Nike демонстрирует снижение цен на акции в последние месяцы, однако имеет положительные показатели выручки и дивидендную доходность. Рекомендуется удерживать акции до улучшения рыночной ситуации.
2026-04-09	Sell	Hold	Компания Nike демонстрирует значительное снижение цен на акции за последние месяцы, что указывает на слабый спрос и возможные проблемы в бизнесе. Высокий уровень риска и низкий потенциал роста делают её менее привлекател
2026-04-01	Hold	Sell	Компания Nike демонстрирует стабильный рост выручки, однако недавние падения акций и высокая волатильность указывают на значительные риски. Рекомендуется удерживать акции до ясности в рыночной ситуации.
2026-03-11	Sell	Hold	Компания Nike демонстрирует значительное снижение акций за последние месяцы, что указывает на слабый спрос и возможные проблемы в секторе. Высокий риск и низкий потенциал роста делают текущие инвестиции невыгодными.
2026-03-03	Hold	Sell	Компания показывает негативную динамику на длительном горизонте, однако имеет стабильный дивидендный доход и положительные финансовые показатели, что делает ее подходящей для удержания в портфеле.
2026-02-10	Sell	Hold	Компания показывает смешанные результаты, с недавним падением цены акций и умеренным ростом выручки. Дивидендная доходность привлекательна, но высокая волатильность и снижение на длительном горизонте вызывают опасения.
2026-02-02	Hold	Sell	Компания испытывает давление на акции в краткосрочной перспективе, однако положительные показатели выручки и дивидендная доходность могут поддерживать интерес инвесторов. Рекомендуется удерживать позиции до более ясных с

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	BMO Capital	Update	— → 30	38.1
2026-08-26	Truist Financial	Rating Downgraded	— → 42	39.48
2026-08-25	RBC Capital	Update	— → 45	40.75
2026-07-29	Bernstein	Target Lowered	— → 68	43.05
2026-07-03	Berenberg Bank	Target Lowered	80 → 49	44.09
2026-07-01	UBS	Target Lowered	50 → 48	42.86
2026-07-01	Jefferies	Target Lowered	90 → 75	42.545
2026-07-01	Stifel Nicolaus	Target Lowered	50 → 45	41.05
2026-07-01	Wells Fargo	Target Lowered	45 → 40	41.05
2026-07-01	Barclays	Target Lowered	— → 52	41.05
2026-07-01	Piper Sandler	Target Lowered	— → 45	41.05
2026-07-01	Telsey Advisory	Target Lowered	— → 47	41.05
2026-07-01	Bernstein	Target Lowered	— → 72	41.05
2026-07-01	Guggenheim	Target Lowered	— → 60	41.05
2026-06-26	Deutsche Bank	Target Lowered	51 → 43	40.79
2026-06-26	Oppenheimer	Target Lowered	120 → 60	40.9
2026-06-26	Stifel Nicolaus	Target Lowered	56 → 50	40.9
2026-06-25	BTIG	Target Lowered	— → 55	41.82
2026-06-24	Industrial Alliance Securities	Update	— → 55	42.38
2026-06-23	Goldman Sachs	Target Lowered	52 → 46	43.19
2026-06-23	Evercore ISI	Rating Downgraded	— → 46	43.19
2026-06-10	UBS	Target Lowered	— → 50	44.315
2026-06-10	RBC Capital	Update	— → 50	44.65
2026-06-05	Goldman Sachs	Update	— → 52	43.46
2026-06-05	UBS	Update	— → 54	43.62
2026-05-08	Wells Fargo	Rating Downgraded	— → 45	44.41
2026-04-10	Piper Sandler	Rating Downgraded	— → 50	42.965
2026-03-27	Evercore ISI	Target Lowered	77 → 69	51.37
2026-03-06	BNP Paribas	Update	— → 35	57.01
2026-01-22	KeyBanc	Target Lowered	90 → 75	65.41
2026-01-14	Truist Financial	Target Lowered	70 → 69	65.415
2026-01-12	Jefferies	Update	— → 110	65.92
2026-01-08	Deutsche Bank	Update	— → 67	64.335
2026-01-06	RBC Capital	Target Lowered	85 → 78	64.53
2025-12-19	Telsey Advisory	Target Lowered	75 → 72	59.155

News Page 1 of 4

Wolfe Research Advises Investors to Sell Underperforming Stocks Ahead of Year-End Tax Strategies

09/09/2026, 12:36 PM investing review Campbell Soup Company Nike

Wolfe Research warns that mutual funds are likely to engage in late-season selling, which could lead to significant declines in certain stocks as they seek to offset taxable gains. This trend, particularly affecting underperforming stocks, is important for investors to consider as they strategize for year-end tax implications.

Wolfe Research Identifies Potential Earnings Disappointments Among Major Stocks

08/31/2026, 01:36 PM investing research Meta Platforms Amazon Chewy Yum Brands Nike

Wolfe Research has identified several major companies, including Yum Brands, Nike, and Chewy, as potentially vulnerable to earnings disappointments due to low earnings quality scores, which could lead to significant stock volatility in the current uncertain economic climate.

Analysts Morgan Stanley and Citi Recommend Buying Williams Companies (WMB) and Oracle (ORCL) Amid Positive Market Outlook

08/26/2026, 05:37 AM investing review Analysts: analysts, Citi, Morgan Stanley Neogen Corporation DT Midstream Oracle Nvidia SolarEdge Technologies Williams Companies Atlassian JFrog (FROG) First Solar Nike

Recent analyst calls highlight significant stock recommendations and downgrades, indicating potential investment opportunities and risks in various sectors, particularly in technology and consumer goods.

Analysts Truist downgraded Nike (NKE) and Dick’s Sporting Goods (DKS) to Hold amid weakening footwear market

08/26/2026, 04:36 AM investing rating_drop Analysts: analysts, Truist retail Dick's Sporting Goods Nike

Truist Securities has downgraded Nike and Dick's Sporting Goods due to a weakening footwear market, indicating potential challenges for both companies in the near term.

Treasury Secretary Scott Bessent Faces Pressure as Bond Yields Rise Despite Assurances

08/21/2026, 05:37 AM economy review Warner Bros. Discovery Lululemon Ralph Lauren General Motors Nike

The article highlights significant developments in the financial markets, including a private equity acquisition of the Atlanta Falcons and ongoing challenges in the bond market, which could impact investor sentiment and stock performance.

American Brands Face Declining Influence in China Amid Rising Competition and Geopolitical Tensions

08/21/2026, 04:38 AM business review consumer Estee Lauder Lululemon Ralph Lauren Nike Starbucks

American brands are struggling to maintain their foothold in China due to rising local competition, changing consumer preferences, and geopolitical tensions, which could significantly impact their growth strategies and market presence.

Analysts expect market movements as inflation data and corporate earnings reports loom

08/11/2026, 05:35 PM investing forecast Analysts: analysts finance JPMorgan Chase Cisco CoreWeave Airbnb Nike Bank of America

The upcoming consumer price index (CPI) data release is crucial for investors as it may influence Federal Reserve interest rate decisions, while notable stock movements in financials and tech highlight market trends.

Analysts JPMorgan downgraded Nike (NKE) to underweight and cut price target to $40 amid prolonged turnaround challenges

08/04/2026, 05:36 AM investing rating_drop Analysts: analysts, JPMorgan retail Nike

JPMorgan has downgraded Nike's stock to underweight, reflecting concerns over the prolonged turnaround plan under CEO Elliott Hill and its anticipated negative impact on the company's financials.

Analysts JPMorgan raised Ford (F) target price following better-than-expected earnings and improved full-year forecast

07/29/2026, 06:37 AM economy rating_growth Analysts: analysts, JPMorgan auto Ford Motor Company Visa Nike

Investors are closely watching the Federal Reserve's upcoming decision on interest rates, with expectations leaning towards no change, while Ford's strong earnings report boosts its stock despite production challenges. Additionally, Nike faces declining sales in China, highlighting shifts in consumer preferences.

Nike’s Sales in China Decline 30% Amidst Shifting Consumer Preferences

07/29/2026, 04:37 AM business decline consumer Nike

Nike's sales in China have declined significantly, dropping 30% since 2021, as the company struggles to connect with a market increasingly favoring domestic brands amid a cultural shift towards 'China Chic.' This decline is concerning for investors as it marks a stark contrast to the overall growth of the sportswear market in the region.