Ticker: NKE

Nike

Consumer Consumer Discretionary Apparel - Footwear & Accessories
Price 41.70
Reco Sell Potential 29 Risk 75 Updated 2026-07-27

Forecast impact

negative
Target +17.5% target fill 85.1%
Reaction D5 +2.80% · D10 +1.34% market trust
Impact Potential -4 · Risk +3 valid until 2026-08-02

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Nike, Inc. is a leading global designer and marketer of athletic footwear, apparel, equipment, and accessories. The company operates primarily through its Nike brand, which includes performance and lifestyle products. Major business segments include footwear, apparel, and equipment, with footwear being the largest revenue source. Nike also generates income through direct-to-consumer sales and licensing agreements. The company is recognized for its innovation in sportswear and strong brand presence worldwide.

Investment Profile

The investment profile of Nike stock is more aligned with balanced investors, given its combination of growth potential and dividend yield. The company's consistent revenue growth and established market position provide a level of stability, while its dividend offers income. However, the elevated risk factors suggest caution.

Fundamental metrics (experimental) Updated: 2026-07-24
EPS (TTM) — earnings per share for the last 12 months, $
2.10
Revenue QoQ — quarter-over-quarter revenue growth
-2.7%
EPS surprise
554.5%
20d volatility
2.1%
Dividend yield
4.0%
last ex-date
2026-06-01
AI recommendation changes
Date Before After Reason
2026-06-03 Hold Sell Weak momentum and high risk overshadow potential upside.
2026-05-24 Sell Hold Weak momentum and high risk overshadow positive fundamentals.
2026-05-08 Sell Weak momentum and high risk overshadow potential upside.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-03 Berenberg Bank Target Lowered 80 → 49 44.09
2026-07-01 UBS Target Lowered 50 → 48 42.86
2026-07-01 Jefferies Target Lowered 90 → 75 42.545
News Page 2 of 3
Nike

Analysts RBC Capital Markets downgraded Nike (NKE) to Hold and reduced price target to $50 amid slow turnaround efforts

Nike's stock has significantly underperformed this year, prompting analysts to downgrade the company amid concerns over the slow pace of its turnaround efforts under CEO Elliott Hill. Investors are increasingly anxious about the company's ability to recover, especially with disappointing forecasts for its China revenue.