Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 233.46

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 1 of 9

Oil Prices Decline Amid U.S.-Iran Tensions; Ford Expands Customization Business

07/27/2026, 06:36 AM economy review auto energy Ford Motor Company Meta Platforms Amazon Microsoft Warner Bros. Discovery Apple

Investors should note the significant drop in oil prices following a fragile pause in U.S.-Iran tensions, which could influence market sentiment this week as major tech companies prepare to report earnings and the Federal Reserve announces its interest rate decision.

Analysts Mizuho warn of widening credit spreads impacting neoclouds amid rising corporate debt levels

07/26/2026, 05:32 AM investing forecast Analysts: analysts, Mizuho ai software Amazon Microsoft Oracle Alphabet Nebius Apollo Global Management CoreWeave Applied Digital

The widening credit spreads for tech companies involved in AI development signal increasing financial strain, particularly for heavily indebted neoclouds, which could impact the broader cloud computing sector and investor confidence.

Analysts Truist Securities maintain buy rating for Amazon (AMZN) with price target of $320, indicating 38% upside ahead of earnings report

07/25/2026, 06:32 AM investing forecast Analysts: analysts, Truist internet Amazon IQVIA Vertiv

Next week, several major tech companies, including Amazon and Apple, are set to report earnings, with heightened expectations from analysts indicating strong momentum for these stocks, particularly in cloud services and healthcare technology.

Bond Market Anxiety Grows as AI Capital Expenditure Budgets Rise Among Major Tech Firms

07/24/2026, 01:36 PM economy review ai tech Meta Platforms Amazon Oracle Alphabet

Investors are increasingly wary of the rising capital expenditures required for artificial intelligence development, leading to wider credit spreads for major tech companies like Google, Amazon, and Meta in the bond market.

Alphabet (GOOGL) Increases AI Capital Expenditure Forecast, Impacting Free Cash Flow

07/24/2026, 01:36 PM economy forecast ai software Meta Platforms Amazon Microsoft Alphabet

Alphabet's announcement of increased capital expenditures for artificial intelligence has raised concerns among investors about the financial implications for major tech companies, particularly regarding free cash flow and future profitability.

Moody’s Warns That Unprecedented AI Spending Could Threaten Credit Quality of Amazon, Meta, Alphabet, and Others

07/24/2026, 11:37 AM business research ai tech Meta Platforms Amazon Microsoft Oracle Alphabet CoreWeave

Moody's Ratings has warned that the surge in artificial intelligence infrastructure spending is straining the financial health of major tech companies, potentially threatening their credit quality as they increasingly rely on debt and off-balance-sheet financing.

Trump Announces Trade Probe Against EU Over Fines on U.S. Tech Giants, Threatens Substantial Tariff

07/24/2026, 11:37 AM economy announcement Meta Platforms Amazon Google Apple

President Trump's announcement of a trade probe into the European Union aims to reverse fines on U.S. tech companies and impose significant tariffs, signaling potential trade tensions that could impact both U.S. and EU markets.

Amazon Implements New Policy Requiring Sellers to Label AI-Generated Images Following New York Law

07/23/2026, 06:36 PM economy announcement internet Amazon

Amazon's new policy requiring third-party sellers to label AI-generated images and videos comes in response to New York's recent law aimed at increasing transparency in advertising. This move could impact how sellers present their products and how consumers perceive authenticity in online shopping.

Josh Brown of Ritholtz Management Advocates for Broader Investment Strategy Beyond Hyperscalers

07/23/2026, 12:37 PM investing research finance ai General Electric Meta Platforms Amazon Travelers Caterpillar Microsoft Alphabet Chubb

Investors are advised to shift focus from the 'Magnificent 7' stocks to a broader range of companies, particularly those benefiting from artificial intelligence, according to Josh Brown of Ritholtz Management. This strategy reflects a significant market trend towards diversification.

Amazon and Microsoft Adjust Cloud Gaming Strategies to Attract Different Player Segments

07/23/2026, 09:36 AM economy review software gaming Amazon Microsoft

Amazon and Microsoft are adapting their cloud gaming strategies to attract more players, with Microsoft testing an ad-supported streaming model and Amazon integrating its Luna service into Prime Video, aiming to enhance visibility and accessibility for casual gamers.