Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 252.44

Reco Buy Potential 79 Risk 44 Updated 2026-09-09

Official website

Forecast impact

positive

Target +33.9% target fill 74.7%

Reaction D5 +1.71% · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-10-03

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-09-10

EPS (TTM) — earnings per share for the last 12 months, $: 12.60
Revenue QoQ — quarter-over-quarter revenue growth: 10.5%
EPS surprise: 215.9%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-08-02	Hold	Buy	Strong momentum and solid earnings growth support bullish outlook.
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-03	Wells Fargo	Target Raised	328 → 338	254.98
2026-08-28	Evercore ISI	Target Raised	— → 355	256.26
2026-08-03	Roth Capital	Target Raised	300 → 325	271.58
2026-07-31	RBC Capital	Target Raised	320 → 330	270.17
2026-07-31	Deutsche Bank	Target Raised	315 → 325	268.165
2026-07-31	Raymond James	Target Raised	280 → 390	268.60999
2026-07-31	Wedbush	Target Raised	293 → 310	270.44
2026-07-31	KeyBanc	Target Raised	335 → 350	235.5
2026-07-31	Rosenblatt Securities	Update	— → 345	235.5
2026-07-31	Cantor Fitzgerald	Target Lowered	330 → 320	235.5
2026-07-31	Wells Fargo	Target Raised	322 → 328	235.5
2026-07-31	Mizuho Securities	Target Raised	— → 330	235.5
2026-07-31	UBS	Target Raised	305 → 318	235.5
2026-07-28	BMO Capital	Target Raised	355 → 360	229.56
2026-07-28	Mizuho Securities	Target Lowered	325 → 320	231.39
2026-07-28	UBS	Target Lowered	— → 305	231.39
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 1 of 17

Amazon Partners with OpenAI to Allow Advertisers to Run Ads in ChatGPT

09/10/2026, 06:36 AM economy announcement internet Amazon

Amazon's partnership with OpenAI to allow its advertisers to run ads in ChatGPT signifies a strategic move to leverage the growing importance of AI-driven marketing channels, potentially enhancing revenue streams for both companies.

Amazon Orders Six Additional Rocket Launches from Arianespace to Expand Satellite Network

09/10/2026, 04:36 AM announcement aero_defense ai Arianespace Amazon

Amazon's recent order for six additional satellite launches from Arianespace marks a significant step in its efforts to establish a competitive satellite network against SpaceX's Starlink, while simultaneously bolstering Europe's space industry amid rising geopolitical tensions.

Amazon Appoints Cybersecurity Expert Kevin Mandia to Board of Directors

09/09/2026, 04:36 PM economy appointment Amazon Mandiant

Amazon's appointment of Kevin Mandia, a cybersecurity expert and former CEO of Mandiant, to its board of directors highlights the company's commitment to enhancing its cybersecurity measures amid rising threats, particularly those linked to artificial intelligence.

AI Infrastructure Stocks Surge Following Major Deals by Qualcomm and Corning

09/08/2026, 03:37 PM economy review ai semiconductors Advanced Micro Devices Amazon Coherent Intel Qualcomm Corning Hewlett Packard Enterprise

Corning and Qualcomm's recent infrastructure deals have boosted investor confidence in AI-related stocks, signaling strong data center spending and growth potential in the semiconductor sector.

Labor Day Gas Prices Hit Record Highs as Wall Street Faces Mixed Market Conditions

09/08/2026, 05:37 AM economy review energy finance Meta Platforms Amazon Macy's Google Adobe

Investors should note the impact of rising oil prices and record gas costs on consumer behavior, alongside significant developments in the tech and aviation sectors that could influence market dynamics.

Amazon Cargo Jet Crash at Miami International Airport Results in Multiple Fatalities and Injuries

09/07/2026, 03:36 PM economy announcement Amazon

The crash of an Amazon cargo jet at Miami International Airport resulted in multiple fatalities and significant disruptions to air travel, raising concerns about safety protocols and operational relationships between Amazon and its contractors.

Amazon Cargo Plane Crashes at Miami International Airport, Closing Runways During Holiday Weekend

09/06/2026, 01:30 PM announcement Amazon

An Amazon cargo plane crashed at Miami International Airport, causing significant disruptions and raising safety concerns. The incident highlights potential operational risks for Amazon's logistics network during a busy travel period.

AI Enhances Back-to-School Shopping Experience for Consumers, Benefiting Companies Like Amazon and Alphabet

09/04/2026, 08:37 AM economy growth ai retail Amazon Alphabet

The increasing use of artificial intelligence in back-to-school shopping is reshaping consumer behavior, with significant implications for companies like Amazon and Alphabet as they enhance their AI capabilities to capture more market share.

Analysts CNBC’s Jim Cramer recommends buying shares of the 'Magnificent Seven' as they become undervalued

09/03/2026, 04:36 PM economy recommendation Analysts tech finance Meta Platforms Amazon Microsoft Alphabet Tesla

Jim Cramer suggests that the 'Magnificent Seven' tech stocks, which have underperformed recently, are now undervalued and present a buying opportunity for investors. He highlights the potential for significant returns as these companies begin to benefit from their investments in AI and infrastructure.

Market Movers: Dow Jones Jobs Report and Big Tech Performance Highlighted Ahead of Next Trading Session

09/03/2026, 04:36 PM investing review tech finance Cinemark Meta Platforms Amazon Alphabet Zscaler IMAX Apple

The article highlights key market movements and upcoming events that could influence stock prices, particularly focusing on the Dow's recent performance and the anticipated jobs report.