Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 252.44

Reco Buy Potential 79 Risk 44 Updated 2026-09-09

Official website

Forecast impact

positive

Target +33.9% target fill 74.7%

Reaction D5 +1.71% · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-10-03

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-09-10

EPS (TTM) — earnings per share for the last 12 months, $: 12.60
Revenue QoQ — quarter-over-quarter revenue growth: 10.5%
EPS surprise: 215.9%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-08-02	Hold	Buy	Strong momentum and solid earnings growth support bullish outlook.
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-03	Wells Fargo	Target Raised	328 → 338	254.98
2026-08-28	Evercore ISI	Target Raised	— → 355	256.26
2026-08-03	Roth Capital	Target Raised	300 → 325	271.58
2026-07-31	RBC Capital	Target Raised	320 → 330	270.17
2026-07-31	Deutsche Bank	Target Raised	315 → 325	268.165
2026-07-31	Raymond James	Target Raised	280 → 390	268.60999
2026-07-31	Wedbush	Target Raised	293 → 310	270.44
2026-07-31	KeyBanc	Target Raised	335 → 350	235.5
2026-07-31	Rosenblatt Securities	Update	— → 345	235.5
2026-07-31	Cantor Fitzgerald	Target Lowered	330 → 320	235.5
2026-07-31	Wells Fargo	Target Raised	322 → 328	235.5
2026-07-31	Mizuho Securities	Target Raised	— → 330	235.5
2026-07-31	UBS	Target Raised	305 → 318	235.5
2026-07-28	BMO Capital	Target Raised	355 → 360	229.56
2026-07-28	Mizuho Securities	Target Lowered	325 → 320	231.39
2026-07-28	UBS	Target Lowered	— → 305	231.39
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 2 of 17

Market Movers: Dow Jones Jobs Report and Big Tech Performance Highlighted Ahead of Next Trading Session

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The article highlights key market movements and upcoming events that could influence stock prices, particularly focusing on the Dow's recent performance and the anticipated jobs report.

Waymo and Zoox Expand Robotaxi Services in U.S. Markets Amid Growing Competition

09/01/2026, 07:36 AM economy announcement auto Amazon

Waymo and Zoox are expanding their robotaxi services in the U.S., signaling significant growth in the autonomous vehicle market, which is projected to reach $19 billion by 2030. This expansion highlights the competitive landscape as companies race to establish their presence in this emerging sector.

Trump Proposes Plan to Lower Gas Prices Amid Economic Growth Push and Fed Rate Concerns

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U.S. President Donald Trump is pushing for lower gasoline prices and rapid economic growth, while Treasury Secretary Scott Bessent defends increased bond purchases amid criticism. These developments highlight ongoing tensions in U.S. economic policy and market expectations.

Wolfe Research Identifies Potential Earnings Disappointments Among Major Stocks

08/31/2026, 01:36 PM investing research Meta Platforms Amazon Chewy Yum Brands Nike

Wolfe Research has identified several major companies, including Yum Brands, Nike, and Chewy, as potentially vulnerable to earnings disappointments due to low earnings quality scores, which could lead to significant stock volatility in the current uncertain economic climate.

FTC Files Lawsuit Against Amazon for Allegedly Misleading Advertisers

08/31/2026, 12:37 PM economy announcement Amazon

The FTC has filed a lawsuit against Amazon, claiming the company overcharged advertisers through deceptive pricing practices, potentially impacting its substantial advertising revenue and market position.

Analysts raised Nvidia (NVDA) target price to $280 as AI demand accelerates

08/29/2026, 07:30 AM economy rating_growth Analysts: analysts ai software Meta Platforms CrowdStrike Holdings Amazon Nvidia Salesforce

This week's earnings reports highlighted the positive impact of AI on both hardware and software sectors, leading to significant gains in major stock indices. The results from companies like Nvidia and Salesforce indicate strong demand for AI technologies, which could benefit investors in these sectors.

Big Tech’s AI Spending Challenges Credit Ratings of Major Players

08/28/2026, 09:37 AM economy research ai tech Meta Platforms Amazon Microsoft Alphabet

The surge in artificial intelligence investments by major tech companies is straining their historically strong balance sheets, raising concerns about future credit ratings and borrowing costs. This shift could impact their financial stability and market positions as they navigate increased capital expenditures.

Analysts Evercore ISI raised Amazon.com (AMZN) target price to $355, citing AI-driven consumer engagement

08/28/2026, 09:37 AM investing rating_growth Analysts: analysts, Evercore ISI internet Amazon

Evercore ISI predicts a significant increase in Amazon's stock price due to the positive impact of artificial intelligence on consumer purchasing behavior, raising its price target to $355.

Analysts Bank of America raised Affirm (AFRM) target price to $104 following earnings report

08/28/2026, 05:37 AM investing rating_growth Analysts: analysts, Bank of America Baozun TeraWulf (WULF) SpaceX Amazon Marvell Technology Affirm Holdings Nvidia Tesla Moderna

Several Wall Street firms have made significant calls on various companies, indicating potential investment opportunities and shifts in market sentiment. Notably, upgrades and reiterations from firms like Stifel, Bank of America, and CLSA highlight companies with promising growth prospects and favorable valuations.

Jim Cramer Highlights Growing Demand for Nvidia’s AI Chips Amid Strong Financial Returns

08/27/2026, 09:37 AM economy review ai software Amazon Nvidia

Nvidia's AI chip demand is surging as customers report immediate profitability, bolstered by strong quarterly results and a significant partnership expansion with Amazon.