Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 231.76

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 2 of 9

Amazon Announces Layoffs Amid Market Concerns Following Earnings Reports from Tesla and Alphabet

07/23/2026, 06:37 AM economy announcement Comcast Amazon Warner Bros. Discovery Alphabet IBM Tesla

Investors should note that stock futures are declining following disappointing earnings from Alphabet and Tesla, alongside rising oil prices due to geopolitical tensions, which could impact consumer spending and market sentiment.

Analysts Goldman Sachs expect Brent crude prices to exceed $120 per barrel in Q4 amid geopolitical tensions

07/22/2026, 11:35 PM forecast Analysts: analysts, Goldman Sachs energy Meta Platforms Amazon Microsoft Alphabet Tesla Apple

Investors are increasingly focused on the spending habits of major tech companies, as evidenced by Alphabet and Tesla's recent stock declines despite reporting solid earnings. This trend highlights the importance of capital expenditure in evaluating company performance, particularly in the context of the ongoing AI boom.

Amazon Announces Job Cuts in Artificial General Intelligence Unit Amid Ongoing AI Investment

07/22/2026, 10:36 AM economy downsizing ai Amazon

Amazon's recent layoffs in its artificial general intelligence (AGI) unit highlight the company's strategic shift towards prioritizing key initiatives in AI development, despite ongoing investments in the sector. This move reflects Amazon's efforts to streamline operations while competing with industry leaders.

OpenAI and Anthropic Increase Lobbying Expenditures Ahead of Midterm Elections and IPOs

07/21/2026, 09:38 AM announcement ai Meta Platforms Amazon Microsoft Nvidia Google

OpenAI and Anthropic significantly increased their lobbying expenditures in the second quarter of 2026, reflecting their strategic push to influence federal policy ahead of midterm elections and their upcoming IPOs. This surge highlights the growing importance of the AI sector in Washington, as these companies aim to shape legislation affecting their industries.

AI Trade Dominates Market Amid Strong Earnings Season and Rising Oil Prices

07/18/2026, 10:31 AM economy review ai software CrowdStrike Holdings Goldman Sachs Amazon Microsoft IBM Wells Fargo Palo Alto Networks Salesforce Apple

The recent shift in investor focus from semiconductor stocks to hyperscalers highlights the evolving dynamics within the AI sector, as companies adjust their technology budgets amid changing market conditions. This rotation, coupled with geopolitical tensions and fluctuating oil prices, underscores the complexities facing investors in the current economic landscape.

Amazon’s Zoox Issues Software Recall for 105 Robotaxis Due to Smoke Detection Failure

07/17/2026, 08:35 AM economy announcement auto Amazon

Zoox, the autonomous vehicle subsidiary of Amazon, has recalled software in 105 of its robotaxis due to a failure to detect heavy smoke, raising safety concerns and highlighting regulatory scrutiny in the autonomous vehicle sector.

Analysis Indicates Potential Earnings Breakout for 'Magnificent Seven' Stocks in S&P 500

07/17/2026, 05:37 AM business research Meta Platforms Advanced Micro Devices Amazon Microsoft Tesla

The analysis of options positioning among the 'Magnificent Seven' stocks suggests that their performance this earnings season could significantly influence the S&P 500's potential to reach new highs. High demand for call options relative to puts indicates bullish sentiment, but analysts warn that this could lead to disappointment if earnings do not meet expectations.

Analysts expect Amazon (AMZN) to reclaim market leadership with bullish technical indicators

07/16/2026, 10:36 AM investing forecast Analysts: analysts internet Amazon

Amazon is showing strong technical indicators that suggest it may be poised for significant gains, making it an attractive option for both short-term traders and long-term investors. This resurgence comes as the company is seen as a potential major beneficiary of the ongoing artificial intelligence expansion.

Jim Cramer Questions Sustainability of Big Tech Rally Amid Optimism

07/15/2026, 04:36 PM economy review software internet Micron Meta Platforms Amazon Microsoft Alphabet Dell Technologies

Jim Cramer expressed skepticism about the sustainability of the recent rally in Big Tech stocks, suggesting it may be driven more by optimism than by solid fundamentals. He highlighted specific companies and their movements, indicating a potential disconnect between market sentiment and underlying financial health.

Amazon Web Services Senior Vice President Dave Brown to Depart After Nearly 19 Years

07/15/2026, 11:36 AM economy replacement ai Amazon

Dave Brown, a senior vice president at Amazon Web Services (AWS), is leaving the company after nearly 19 years, which could impact AWS's leadership dynamics as it continues to capitalize on the growing demand for AI services.