Analysts Jefferies initiate coverage on Liberty Media Formula One (FWONK) with a buy rating and target price of $115, indicating a potential upside of 21%

Jefferies' analyst Anthony Berni highlighted Liberty Media's ability to cater to affluent consumers, which is crucial for its business model. The company's partnership with Apple TV, targeting over 20 million U.S. subscribers, is expected to enhance its market position, especially as these subscribers align with Formula One's premium demographic.

Additionally, Liberty Media's expansion into premium experiences, such as F1 Arcade and destination race weekends, aligns with consumer trends favoring experiences over material goods. The anticipated acquisition of MotoGP in 2025 is expected to further boost margins, as MotoGP is projected to adopt the more lucrative economic model of Formula One.

Berni noted that Liberty Media's asset-light growth strategy, with capital expenditures expected to remain below 3% of revenue from FY24 to FY28, supports strong free cash flow generation. Despite a 3.6% decline in Formula One shares year-to-date, compared to a 12% rise in the S&P 500, Jefferies' positive outlook suggests confidence in the company's future performance

Stocks in this article

Company Price Change Change % AI
Liberty Formula One FWONK.US 95.76 -1.04 -1.07% Hold

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