Ticker: AAPL

Apple

Consumer Technology

Price 345.62

Reco Buy Potential 70 Risk 40 Updated 2026-10-27

Official website

Forecast impact

negative

Target -17.7% target fill 121.5%

Reaction D5 -2.58% · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-11-19

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-10-22

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.0%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-10-13	Hold	Buy	Strong performance, but mixed fundamentals warrant caution.
2026-10-03	Buy	Hold	Mixed performance; cautious due to revenue decline.
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-20	MoffettNathanson	Target Lowered	304 → 283	342.94
2026-10-20	Loop Capital Markets	Rating Downgraded	— → 330	342.94
2026-10-01	Morgan Stanley	Target Lowered	360 → 355	330.26
2026-09-18	Evercore ISI	Target Raised	365 → 380	337
2026-09-18	Loop Capital Markets	Target Raised	— → 380	337
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 1 of 25

Apple Addresses Reports of Broken Screens on New iPhone Duo Foldable Phone

10/26/2026, 12:38 PM economy announcement Apple

Apple's launch of the iPhone Duo has been marred by reports of screen issues, which could impact consumer confidence and sales of the new foldable device. The company is addressing the problem by offering replacements under warranty.

Apple (AAPL) Stock Diverges from Nasdaq-100 Amid Cautious AI Strategy

10/26/2026, 07:37 AM investing review software Meta Platforms Alphabet Apple

Apple's stock has diverged from the Nasdaq-100 index for the first time, reflecting a shift in investor sentiment as the company adopts a more cautious approach to artificial intelligence compared to its peers.

Analysts Jefferies reiterate Apple (AAPL) as underperform ahead of earnings, while Barclays upgrades Tesla (TSLA) to overweight

10/26/2026, 05:38 AM investing review Analysts: analysts, Barclays, Jefferies Installed Building Products SpaceX Goldman Sachs Block Ross Stores CACI International Tesla Lockheed Martin Apple

Recent analyst calls highlight significant upgrades and downgrades across various sectors, indicating shifting investor sentiment and potential growth opportunities for certain companies.

Scalpers Offer Extra Cash for Apple iPhone Duo Purchases Amid Strong Demand in Beijing

10/23/2026, 01:37 PM economy review consumer Apple

Apple's launch of the iPhone Duo in China has generated significant interest, with scalpers offering substantial premiums for the device, indicating strong demand despite its high price. This event highlights the competitive landscape in the foldable phone market, particularly against local rivals like Huawei and Xiaomi.

Apple (AAPL) Poised to Reclaim Title as World’s Largest Company from Nvidia (NVDA) Ahead of Earnings Report

10/23/2026, 12:37 PM investing forecast software consumer Nvidia Apple

Apple is poised to reclaim its position as the world's largest company, surpassing Nvidia, driven by strong consumer demand for its new iPhone Duo and upcoming earnings expectations.

Investors Seek Safe Havens Amid Market Volatility and Tech Stock Declines

10/23/2026, 04:37 AM economy review finance ai Apple

Investors are increasingly seeking safe-haven assets amid significant market volatility, particularly following a sharp decline in technology stocks and a notable drop in U.S. Treasury yields. This shift highlights growing concerns about economic stability and market conditions.

Apple (AAPL) Hits New High as Market Anticipates Earnings Reports from American Express (AXP) and Western Digital (WDC)

10/22/2026, 04:37 PM investing review Western Digital Nvidia MetLife Marsh McLennan American Express Apple

The Nasdaq Composite experienced its worst day since June, while Apple reached a new stock high, closing at $348.22, and is on track to potentially surpass Nvidia in market capitalization. Investors are also closely watching earnings reports from American Express and developments in the cybersecurity sector.

Analysts expect upside for Apple (AAPL) as demand for new products surges despite high valuations

10/20/2026, 07:37 AM business forecast Analysts: analysts ai consumer Apple

Apple's recent surge past a $5 trillion market capitalization highlights its strong product demand and financial health, but high valuations pose challenges for future growth. Investors may consider strategic options to capitalize on potential price movements while managing risk.

Apple Expands U.S. Manufacturing by Partnering with Perryman Company for Titanium Supply for iPhone Duo

10/20/2026, 05:38 AM economy announcement consumer Apple

Apple's commitment to invest up to $100 million in a U.S. titanium supplier highlights its strategy to bolster domestic manufacturing amid supply constraints for its new iPhone Duo, which has seen unprecedented preorder demand.

Stocks to Watch: RTX, General Motors, Northrop Grumman, Steel Dynamics, and More Ahead of Market Open

10/20/2026, 05:38 AM business review General Electric Raytheon Technologies Northrop Grumman Steel Dynamics General Motors 3M Apple

Several companies reported their third-quarter earnings, with mixed results impacting their stock prices. Notably, RTX exceeded earnings expectations, while General Motors and GE Aerospace faced challenges despite raising guidance.