StockGuide AI
Your portfolio
EN RU ES DE IT PT FR
Ticker: AAPL

Apple

Consumer Technology
Price 333.02
Reco Buy Potential 70 Risk 40 Updated 2026-07-26
Official website

Forecast impact

played out
Target -0.9% target fill 100.9%
Reaction D5 pending · D10 pending market trust
Impact Potential 0 · Risk 0 valid until 2026-08-23

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months
Fundamental metrics (experimental) Updated: 2026-07-22
EPS (TTM) — earnings per share for the last 12 months, $
8.29
Revenue QoQ — quarter-over-quarter revenue growth
-22.7%
EPS surprise
3.1%
20d volatility
1.6%
Dividend yield
0.3%
last ex-date
2026-05-11
AI recommendation changes
Date Before After Reason
2026-07-26 Hold Buy Strong performance, but revenue decline raises concerns.
2026-07-24 Buy Hold Weak fundamentals and negative momentum raise concerns.
2026-07-03 Sell Buy Strong momentum and solid EPS surprise support growth outlook.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-24 Robert W. Baird Target Raised 310 → 330 321.66
2026-07-23 Morgan Stanley Target Raised 360 → 364 325.89
2026-07-21 UBS Update — → 365 327.74
News Page 1 of 11
Natera Alibaba Grab Holdings Cadence Design Systems Apple

Analysts Morgan Stanley recommend buying Alibaba (BABA), Grab (GRAB), Cadence Design Systems (CDNS), and Natera (NTRA) ahead of earnings

07/25/2026, 06:32 AM investing recommendation Analysts: analysts, Morgan Stanley software consumer Natera Alibaba Grab Holdings Cadence Design Systems Apple
Morgan Stanley identifies several stocks, including Alibaba and Grab, as having significant upside potential ahead of their upcoming earnings reports, suggesting investors consider these opportunities despite recent price fluctuations.
Meta Platforms Amazon Microsoft Alphabet Tesla Apple

Analysts Goldman Sachs expect Brent crude prices to exceed $120 per barrel in Q4 amid geopolitical tensions

07/22/2026, 11:35 PM forecast Analysts: analysts, Goldman Sachs energy Meta Platforms Amazon Microsoft Alphabet Tesla Apple
Investors are increasingly focused on the spending habits of major tech companies, as evidenced by Alphabet and Tesla's recent stock declines despite reporting solid earnings. This trend highlights the importance of capital expenditure in evaluating company performance, particularly in the context of the ongoing AI boom.
Micron Advanced Micro Devices Nvidia Global X Artificial Intelligence & Technology ETF Apple

Analysts Fairlead Strategies expect downside for Global X Artificial Intelligence & Technology ETF (AIQ) amid weakening momentum

07/20/2026, 11:38 AM investing forecast Analysts: analysts ai semiconductors Micron Advanced Micro Devices Nvidia Global X Artificial Intelligence & Technology ETF Apple
The recent decline of the Global X Artificial Intelligence & Technology ETF (AIQ) indicates a significant correction in the AI sector, suggesting potential further downside for investors despite short-term oversold conditions.
CrowdStrike Holdings Goldman Sachs Amazon Microsoft IBM Wells Fargo Palo Alto Networks Salesforce Apple

AI Trade Dominates Market Amid Strong Earnings Season and Rising Oil Prices

07/18/2026, 10:31 AM economy review ai software CrowdStrike Holdings Goldman Sachs Amazon Microsoft IBM Wells Fargo Palo Alto Networks Salesforce Apple
The recent shift in investor focus from semiconductor stocks to hyperscalers highlights the evolving dynamics within the AI sector, as companies adjust their technology budgets amid changing market conditions. This rotation, coupled with geopolitical tensions and fluctuating oil prices, underscores the complexities facing investors in the current economic landscape.