Ticker: AAPL

Apple

Consumer Technology

Price 346.22

Reco Buy Potential 70 Risk 40 Updated 2026-10-27

Official website

Forecast impact

negative

Target -18.5% target fill 122.7%

Reaction D5 -2.58% · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-11-19

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-10-22

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.0%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-10-13	Hold	Buy	Strong performance, but mixed fundamentals warrant caution.
2026-10-03	Buy	Hold	Mixed performance; cautious due to revenue decline.
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-20	MoffettNathanson	Target Lowered	304 → 283	342.94
2026-10-20	Loop Capital Markets	Rating Downgraded	— → 330	342.94
2026-10-01	Morgan Stanley	Target Lowered	360 → 355	330.26
2026-09-18	Evercore ISI	Target Raised	365 → 380	337
2026-09-18	Loop Capital Markets	Target Raised	— → 380	337
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 2 of 25

Stocks to Watch: RTX, General Motors, Northrop Grumman, Steel Dynamics, and More Ahead of Market Open

10/20/2026, 05:38 AM business review General Electric Raytheon Technologies Northrop Grumman Steel Dynamics General Motors 3M Apple

Several companies reported their third-quarter earnings, with mixed results impacting their stock prices. Notably, RTX exceeded earnings expectations, while General Motors and GE Aerospace faced challenges despite raising guidance.

Analysts Loop Capital downgraded Apple (AAPL) to Hold and lowered target price to $330, citing concerns over slow iPhone sales

10/20/2026, 04:38 AM investing rating_drop Analysts: analysts, Loop Capital ai software Apple

Loop Capital has downgraded Apple to a hold rating due to concerns over slowing iPhone sales, which could impact the company's revenue expectations and stock performance.

Analysts Melius Research maintain buy rating on Apple (AAPL) with $370 price target, citing strong demand for iPhone Duo

10/19/2026, 10:38 AM economy rating_growth Analysts: analysts, Melius consumer software Apple

Apple's iPhone Duo is demonstrating strong early demand, which could significantly boost the company's revenue and stock performance, as analysts predict substantial sales and price growth ahead.

Analysts Melius Research expect Apple (AAPL) to unveil touchscreen laptop at product launch event on Oct. 28

10/19/2026, 10:38 AM economy announcement Analysts: analysts, Melius ai Apple

Apple's upcoming product launch event on October 28 is significant as it may introduce new high-end devices, including a potential touchscreen laptop, marking a shift in the company's product strategy under new CEO John Ternus.

Concerns Rise Over Privacy as New AI Devices Like Amazon’s Bee and Meta’s Glasses Continuously Record Users

10/18/2026, 05:31 AM economy review ai Meta Platforms Amazon Apple

The rise of AI-powered wearable devices, such as Amazon's Bee and Apple's new Apple Watch features, raises significant privacy concerns and legal questions regarding consent and surveillance, potentially impacting both users and bystanders.

Apple’s iPhone Duo Launches with Strong Preorder Demand, Testing Its Status Symbol Appeal

10/16/2026, 12:37 PM economy review Apple

Apple's launch of the iPhone Duo, priced starting at $1,999, has generated extraordinary pre-order demand, signaling strong interest in its first foldable phone. This move aims to elevate Apple's status in the premium smartphone market and could significantly impact its revenue despite overall unit sales remaining flat.

Tesla Reveals Next-Generation Roadster Amid Mixed Market Performance

10/16/2026, 06:37 AM economy announcement auto Meta Platforms Tesla Nike Apple

The latest Morning Squawk newsletter highlights key developments in the market, including Tesla's long-awaited Roadster reveal, a new collaboration between Apple and Meta, and Nike's strategic expansion into India, all of which could influence investor sentiment and market dynamics.

Analysts UBS reiterate Apple (AAPL) as neutral amid stable iPhone wait times

10/16/2026, 05:37 AM investing review Analysts: analysts, UBS consumer Apple

Recent analyst calls indicate a mix of optimism and caution across various sectors, with notable upgrades for companies like SpaceX and Nvidia, while Apple remains neutral amid stable iPhone wait times. These insights could influence investor sentiment and stock performance in the near term.

Market Update: Key Stock Movements and Insights Ahead of Next Trading Session

10/15/2026, 05:37 PM investing review finance Coca-Cola M&T Bank Charles Schwab Kimberly-Clark Nike Apple

Recent trading activity shows a significant pullback in the AI sector, particularly affecting the Nasdaq-100, while traditional consumer staples like Coca-Cola and Kimberly-Clark are performing well, indicating a shift in investor sentiment.

Nvidia (NVDA) and Cisco (CSCO) confirm multimillion-dollar donations to Trump’s White House ballroom renovation project

10/15/2026, 01:39 PM economy announcement Meta Platforms Amazon Cisco Microsoft Palantir Technologies Nvidia Apple

Nvidia and Cisco have made significant donations to the renovation of the White House ballroom, raising concerns about the potential influence of corporate contributions on government policy. This event highlights the intersection of corporate interests and political funding in the tech sector.