Apple has scheduled a product launch event for October 28, inviting media and analysts to an 'Apple Experience in Los Angeles.' The invitation hints at a focus on high-end 'Pro' devices, which may include new Macs, as suggested by Ben Reitzes, an analyst at Melius Research.
He anticipates the introduction of a touchscreen notebook, indicating a notable change in Apple's product launch frequency under CEO John Ternus, who took over from Tim Cook last month. This event will be Ternus' third launch since assuming the role, following previous events for new iPhones and smart home devices.
Apple's Mac sales, which represent about 10% of its overall revenue, have been bolstered by advancements in artificial intelligence, particularly due to the performance of its proprietary chips. Despite a historical reluctance to embrace touchscreen laptops, the potential introduction of such a device could signal a new direction for the company.
Apple shares have risen 26% this year, outperforming the S&P 500, reflecting investor confidence in its evolving product strategy