Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 66 Risk 41 Updated 2026-09-09

Official website

Forecast impact

played out

Target -3.6% target fill 103.7%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 1 of 19

Analysts Ritholtz Wealth Management highlight Apple (AAPL) stock’s strong performance and recent product announcements

09/10/2026, 08:36 AM investing review Analysts: analysts, Ritholtz software Restaurant Brands International Apple

Recent analysis highlights the strong performance of Apple and Restaurant Brands International, indicating potential growth opportunities for investors despite some market challenges. Both companies have shown resilience with significant sales increases and strategic product launches.

Apple Introduces Major Changes to iPhone Release Strategy Under New CEO John Ternus

09/10/2026, 06:36 AM economy announcement consumer software Apple

Apple's recent product launch marks a significant shift in its iPhone release strategy, which could stabilize revenue throughout the year but also poses risks for consumer upgrades.

Analysts expect upside for Macy’s (M) shares despite a 5% decline following strong earnings report

09/10/2026, 06:36 AM economy review Analysts: analysts retail Macy's Apple

Investors should note the significant developments in the oil market, Apple's entry into foldable phones, and Macy's mixed earnings report, as these factors could influence market sentiment and stock performance.

Analysts Morgan Stanley and JPMorgan Praise Apple’s Foldable iPhone Duo Amid Concerns Over Market Demand

09/10/2026, 06:36 AM investing review Analysts: analysts, JPMorgan, Morgan Stanley consumer software Apple

Apple's debut of its foldable iPhone, the Duo, has garnered mostly positive feedback from analysts, though concerns about its market appeal persist. The stock showed resilience by rising slightly after the launch, contrasting with historical trends.

Stocks Making Significant Moves in Premarket Trading: Macy’s, Meta Platforms, Apple, Novartis, and More

09/10/2026, 05:36 AM business review Enbridge Meta Platforms Freeport McMoRan Macy's American Eagle AeroVironment Southern Copper Corp Novartis Cooper Companies Apple

Several companies are experiencing significant stock movements in premarket trading, with Macy's raising its full-year guidance and AeroVironment exceeding earnings expectations, while American Eagle Outfitters and Cooper Companies face declines due to disappointing forecasts.

Samsung Aims to Attract iPhone Users to Its Foldable Phones Amid Apple’s Market Entry

09/09/2026, 07:36 PM economy growth consumer software Samsung Apple

Samsung is strategically positioning itself to attract iPhone users to its foldable smartphones as Apple enters the market, highlighting a significant shift in consumer preferences and competitive dynamics in the tech industry.

Apple Launches New Foldable iPhone Duo Amid Market Volatility and Rising Treasury Yields

09/09/2026, 07:36 PM announcement consumer finance Apple

Apple's launch of its first foldable phone, the iPhone Duo, coincides with significant movements in the U.S. Treasury bond market and rising oil prices, reflecting broader market volatility and investor concerns.

Stocks Making Significant Moves Midday: Centerspace to Merge with Independence Realty Trust, Meta Platforms Launches AI App, and Casey’s General Stores Reports Mixed Results

09/09/2026, 09:37 AM business review Academy Sports and Outdoors Mission Produce Meta Platforms Braze Casey's General Stores Signet Jewelers Apple

Several companies experienced significant stock movements, with Centerspace and Academy Sports seeing notable gains due to strategic mergers and improved earnings forecasts, respectively. In contrast, Casey's General Stores and ServiceTitan faced sharp declines following mixed earnings reports and disappointing guidance.

Investors Anticipate Opportunities in Tech and Small Caps as Market Events Approach

09/09/2026, 08:37 AM review tech finance Alphabet Morgan Stanley Apple

Investors are reassessing opportunities in the tech sector after a lackluster summer, with a focus on potential growth in cybersecurity, software, and small-cap stocks as key market events approach in September.

Apple Inc. Unveils New Products Including First Foldable iPhone and Updated MacBook Models at March Event

09/09/2026, 07:36 AM economy announcement Apple

Apple Inc. has introduced several new products, including its first low-end laptop, the $599 MacBook Neo, and the iPhone 17e, signaling a strategic move to capture a broader market segment.