Ticker: HSY

Hershey

Consumer Consumer Staples Food Confectioners

Price 173.50

Reco Sell Potential 34 Risk 75 Updated 2026-09-10

Official website

Forecast impact

negative

Target +19.6% target fill 83.6%

Reaction D5 +1.37% · D10 +6.37% market trust

Impact Potential -4 · Risk +3 valid until 2026-09-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Hershey is a leading manufacturer of chocolate and confectionery products, primarily known for its iconic brands such as Hershey's, Reese's, and Kit Kat. The company operates in the consumer staples sector, focusing on the production and marketing of snacks, sweets, and other food items. Major business segments include North America and international markets, with revenue primarily generated from retail sales, e-commerce, and partnerships with various distributors. Hershey also emphasizes innovation in product development to cater to changing consumer preferences.

Investment Profile

Hershey's investment profile is characterized by a stable dividend yield, appealing to dividend-focused investors. The company's consistent revenue growth and strong brand presence suggest a balanced approach, making it suitable for those seeking moderate growth alongside income. The stock exhibits low volatility, indicating a relatively stable investment environment.

Category: Consumer Sector: Consumer Staples Industry: Food Confectioners Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-09-06

EPS (TTM) — earnings per share for the last 12 months, $: 7.38
Revenue QoQ — quarter-over-quarter revenue growth: -10.2%
EPS surprise: 32.9%
20d volatility: 1.3%
Dividend yield: 3.3%
last ex-date: 2026-08-14

AI recommendation changes

Date	Before	After	Reason
2026-08-29	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-08-22	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-08-20	Hold	Buy	Strong dividend yield, but recent performance concerns persist.
2026-08-15	Sell	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-31	Hold	Sell	Weak momentum and high risk; cautious outlook advised.
2026-07-29	Sell	Hold	Solid fundamentals, but mixed momentum signals present risks.
2026-07-07	Buy	Sell	Weak momentum and high risk limit upside potential.
2026-06-25	Sell	Buy	Solid fundamentals, but mixed momentum signals present uncertainty.
2026-06-19	Buy	Sell	Weak momentum and high risk; cautious outlook advised.
2026-06-15	Hold	Buy	Stable dividend, but mixed momentum signals.
2026-06-05	Buy	Hold	Weak momentum and high risk overshadow solid fundamentals.
2026-05-28	Hold	Buy	Solid fundamentals, but recent volatility raises concerns.
2026-05-08	—	Hold	Weak momentum and high risk; cautious outlook advised.
2026-05-05	Buy	Hold	Компания демонстрирует стабильные финансовые показатели, однако недавнее снижение цен акций и высокая волатильность вызывают опасения. Рекомендуется удерживать акции до более ясных сигналов о восстановлении.
2026-04-25	Hold	Buy	Компания Hershey демонстрирует стабильные показатели дивидендной доходности и умеренный рост, однако недавние колебания цен и снижение выручки могут сигнализировать о возможных рисках в краткосрочной перспективе.
2026-04-17	Buy	Hold	Компания Hershey демонстрирует стабильные дивиденды и умеренный рост, но недавнее снижение выручки и негативная динамика акций могут указывать на необходимость осторожности.
2026-04-09	Hold	Buy	Компания Hershey демонстрирует стабильный рост в долгосрочной перспективе, однако недавнее снижение выручки QoQ и волатильность цен могут вызывать опасения. Дивидендная доходность также привлекательна, что делает акцию и
2026-04-01	Buy	Hold	Компания показывает стабильный дивидендный доход и положительную динамику на длительном горизонте, однако недавние колебания цен и снижение выручки могут вызывать опасения.
2026-02-02	Hold	Buy	Компания Hershey демонстрирует стабильный рост на рынке, особенно за последние 60 дней. Низкий риск и позитивные показатели делают её привлекательной для инвестиций.
2026-01-23	Buy	Hold	Компания Hershey демонстрирует стабильный рост в долгосрочной перспективе, однако недавние колебания цен могут указывать на краткосрочные риски. Рекомендуется удерживать акции до более ясных сигналов о направлении рынка.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-08-21	RBC Capital	Target Lowered	212 → 206	187.84
2026-08-03	Barclays	Target Lowered	208 → 200	175.05
2026-07-31	Bernstein	Target Lowered	— → 201	174.83
2026-07-31	D.A. Davidson	Target Lowered	208 → 190	174.91
2026-07-31	Deutsche Bank	Target Raised	190 → 191	177.2
2026-07-31	Wells Fargo	Target Lowered	200 → 190	177.23
2026-07-23	Evercore ISI	Target Lowered	255 → 225	170.25
2026-07-21	Barclays	Target Lowered	220 → 208	171.7
2026-07-16	Jefferies	Target Lowered	— → 190	170.27
2026-07-09	Piper Sandler	Target Lowered	249 → 200	174.41
2026-05-27	Evercore ISI	Rating Upgraded	— → 255	191.12
2026-05-20	Mizuho Securities	Target Lowered	195 → 185	192.8
2026-05-04	D.A. Davidson	Target Lowered	230 → 208	181.92
2026-05-04	Barclays	Target Lowered	225 → 220	182.34
2026-05-01	Goldman Sachs	Target Lowered	248 → 240	182.34
2026-04-23	Morgan Stanley	Target Lowered	247 → 227	188.65
2026-04-21	Stifel Nicolaus	Target Lowered	230 → 215	191.45
2026-04-14	Barclays	Target Lowered	240 → 225	197.93
2026-02-25	Piper Sandler	Update	— → 249	226.94
2026-02-24	Mizuho Securities	Target Raised	165 → 195	226.07

News Page 1 of 1

SNAP Restrictions May Alter Consumer Purchasing Patterns, Impacting Major Food Companies

06/20/2026, 05:32 AM business review consumer food J.M. Smucker Kroger Walmart Hershey

The recent push to limit SNAP benefits for purchasing certain processed foods poses significant challenges for major U.S. food and beverage companies, potentially impacting their sales and product offerings as consumer behavior shifts.