Ticker: SO

Southern Company

Utilities Utilities Regulated Electric
Price 87.75
Reco Sell Potential 38 Risk 70 Updated 2026-09-09

Forecast impact

negative
Target +10.5% target fill 90.5%
Reaction D5 -0.66% · D10 +2.49% market trust
Impact Potential -4 · Risk +3 valid until 2026-09-12

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Southern Company is a leading energy provider in the United States, primarily engaged in the generation, transmission, and distribution of electricity. Its core services include electric utility operations, natural gas distribution, and renewable energy initiatives. Major business segments encompass traditional electric utilities, gas distribution, and competitive energy businesses. The company generates revenue mainly from residential, commercial, and industrial electricity sales, alongside natural gas services.

Investment Profile

Southern Company presents a balanced investment profile, appealing to investors seeking a combination of growth and income through dividends. The stock offers a competitive dividend yield, which may attract income-focused investors, while its revenue growth indicates potential for capital appreciation. The company's established market position and stable cash flows contribute to a moderate risk profile.

Fundamental metrics (experimental) Updated: 2026-09-09
EPS (TTM) — earnings per share for the last 12 months, $
4.17
Revenue QoQ — quarter-over-quarter revenue growth
-16.9%
EPS surprise
11.9%
20d volatility
0.8%
Dividend yield
3.4%
last ex-date
2026-08-17
AI recommendation changes
Date Before After Reason
2026-08-16 Hold Sell Weak fundamentals and negative momentum raise concerns.
2026-08-14 Sell Hold Stable dividend, but weak revenue growth concerns.
2026-08-08 Hold Sell Weak fundamentals and negative momentum raise concerns.
Analyst forecasts
Date Analyst Action Target Price Then
2026-08-13 Truist Financial Target Lowered 100 → 97 92.7
2026-07-31 Mizuho Securities Target Raised 105 → 106 94.34
2026-07-27 BMO Capital Target Raised 102 → 104 97.25
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