Ticker: SO

Southern Company

Utilities Utilities Regulated Electric
Price 97.25
Reco Buy Potential 62 Risk 37 Updated 2026-07-26

Forecast impact

negative
Target +4.9% target fill 95.3%
Reaction D5 pending · D10 pending market trust
Impact Potential -4 · Risk +3 valid until 2026-08-21

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Southern Company is a leading energy provider in the United States, primarily engaged in the generation, transmission, and distribution of electricity. Its core services include electric utility operations, natural gas distribution, and renewable energy initiatives. Major business segments encompass traditional electric utilities, gas distribution, and competitive energy businesses. The company generates revenue mainly from residential, commercial, and industrial electricity sales, alongside natural gas services.

Investment Profile

Southern Company presents a balanced investment profile, appealing to investors seeking a combination of growth and income through dividends. The stock offers a competitive dividend yield, which may attract income-focused investors, while its revenue growth indicates potential for capital appreciation. The company's established market position and stable cash flows contribute to a moderate risk profile.

Fundamental metrics (experimental) Updated: 2026-07-27
EPS (TTM) — earnings per share for the last 12 months, $
3.94
Revenue QoQ — quarter-over-quarter revenue growth
20.3%
EPS surprise
9.1%
20d volatility
1.2%
Dividend yield
3.8%
last ex-date
2026-08-17
AI recommendation changes
Date Before After Reason
2026-06-27 Hold Buy Strong fundamentals and positive momentum support growth potential.
2026-06-19 Buy Hold Stable dividend, moderate growth, but mixed momentum signals.
2026-06-10 Hold Buy Stable dividend, moderate growth, recent performance mixed.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-23 KeyBanc Update — → 79 95.8
2026-07-22 BMO Capital Target Lowered 105 → 102 94.8
2026-06-24 Morgan Stanley Target Raised 87 → 89 94.835
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