Ticker: CELH

Celsius Holdings

Consumer Consumer Staples Beverages - Non-Alcoholic

Price 28.47

Reco Sell Potential 52 Risk 56 Updated 2026-10-25

Official website

Forecast impact

negative

Target +33.5% target fill 74.9%

Reaction D5 -8.33% · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-11-14

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Celsius Holdings is a consumer staples company that specializes in fitness drinks and nutritional products. Its core offerings include energy drinks, protein powders, and wellness supplements, primarily targeting health-conscious consumers. The company generates revenue through direct sales, retail partnerships, and e-commerce channels. Celsius has positioned itself as a market leader in the functional beverage segment, focusing on innovative product formulations and branding strategies to enhance consumer engagement.

Investment Profile

The investment profile of Celsius Holdings is more aligned with growth investors, given its focus on expanding market share and product innovation. The company has demonstrated strong revenue growth and positive earnings surprises, indicating potential for future performance. However, the elevated risk factors suggest that investors should be cautious. Overall, it may appeal to those looking for growth opportunities rather than income generation.

Category: Consumer Sector: Consumer Staples Industry: Beverages - Non-Alcoholic Investment style: Growth Horizon: Medium-term Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-10-26

EPS (TTM) — earnings per share for the last 12 months, $: 0.21
Revenue QoQ — quarter-over-quarter revenue growth: 4.5%
EPS surprise: -13.0%
20d volatility: 2.5%

AI recommendation changes

Date	Before	After	Reason
2026-10-23	Hold	Sell	Weak momentum and EPS surprise raise uncertainty.
2026-10-21	Sell	Hold	Positive momentum but mixed fundamentals and analyst signals.
2026-10-15	Hold	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-10-11	Sell	Hold	Positive momentum but mixed fundamentals and analyst signals.
2026-09-06	Hold	Sell	Weak momentum and high risk overshadow potential growth.
2026-08-22	Sell	Hold	Positive short-term momentum, but fundamentals show weakness.
2026-07-11	Hold	Sell	Weak momentum and high risk overshadow potential growth.
2026-07-03	Sell	Hold	Strong recent performance, but long-term momentum is negative.
2026-06-03	Hold	Sell	Weak momentum and high risk; uncertain growth outlook.
2026-05-16	Sell	Hold	Weak momentum and high risk; fundamentals show promise.
2026-05-08	—	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-06	Sell	Hold	Компания показывает смешанные результаты с отрицательной динамикой за последние 60 и 120 дней, что указывает на высокие риски. Однако краткосрочные показатели и неожиданный рост прибыли могут свидетельствовать о потенциа
2026-04-23	Hold	Sell	Компания демонстрирует значительное снижение цены за последние месяцы, что указывает на высокие риски. Однако, положительный сюрприз по EPS и относительно стабильные объемы торгов могут свидетельствовать о потенциале для
2026-03-12	Sell	Hold	Компания показывает смешанные результаты, с положительной динамикой за последние 60 дней, но с негативной тенденцией за более длительный период. Учитывая текущие колебания и неопределенность, рекомендуется удерживать акц
2026-03-07	Hold	Sell	Компания демонстрирует значительное снижение цен на акции за последние месяцы, а также отрицательные финансовые показатели, что указывает на высокие риски и низкий потенциал роста.
2026-02-20	Sell	Hold	Компания демонстрирует высокую волатильность и недавние негативные тренды, что увеличивает риск. Однако, положительная динамика за 60 дней может свидетельствовать о возможном восстановлении.
2026-02-10	Hold	Sell	Компания демонстрирует негативные тренды в краткосрочной перспективе, с падением цены акций и отрицательными показателями выручки. Рекомендуется выходить из позиции из-за высоких рисков.
2026-01-27	Buy	Hold	Компания показывает сильный рост за последние 20 и 120 дней, однако недавнее снижение на 2.50% и высокая волатильность указывают на возможные риски.
2026-01-25	Hold	Buy	Компания показывает сильный рост за последние 20 и 120 дней, что указывает на положительную динамику. Несмотря на недавнее снижение за 60 дней, общий тренд остается восходящим, что делает акции привлекательными для покуп
2026-01-23	Buy	Hold	Компания показывает сильный рост за последние 20 и 120 дней, однако недавнее снижение на 12.80% за 60 дней вызывает опасения. Рекомендуется удерживать акции до более ясной динамики.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-15	UBS	Target Lowered	44 → 38	27.7477
2026-10-06	Jefferies	Target Lowered	— → 42	27.52
2026-08-27	Deutsche Bank	Update	— → 35	35.23
2026-08-24	Piper Sandler	Update	— → 36	34.4945
2026-08-10	Goldman Sachs	Update	— → 45	26.21
2026-08-10	Stephens	Target Lowered	— → 50	27.77
2026-08-07	Morgan Stanley	Target Lowered	48 → 42	24.775
2026-08-07	Needham	Target Lowered	55 → 35	24.785
2026-08-07	Stifel Nicolaus	Target Lowered	45 → 37	24.76
2026-08-07	UBS	Target Lowered	50 → 44	24.765
2026-08-07	Roth Capital	Target Lowered	57 → 48	23.77
2026-08-07	Bernstein	Update	— → 26	23.77
2026-07-16	Stifel Nicolaus	Target Lowered	62 → 45	30.21
2026-07-09	Needham	Target Lowered	75 → 55	30.6
2026-06-30	UBS	Target Lowered	55 → 50	29.79
2026-06-25	Roth Capital	Target Lowered	65 → 57	28.52
2026-06-23	Morgan Stanley	Target Lowered	55 → 48	29.12
2026-06-11	Bernstein	Update	— → 44	28.4
2026-05-26	BNP Paribas	Target Lowered	70 → 57	30.132
2026-05-08	Deutsche Bank	Target Raised	41 → 44	33.048
2026-05-08	Morgan Stanley	Target Lowered	64 → 55	34.26
2026-05-06	Redburn Partners	Update	— → 47	33.52
2026-04-30	Deutsche Bank	Target Lowered	44 → 41	32.69
2026-03-17	Morgan Stanley	Update	— → 64	43.905
2026-01-14	UBS	Target Raised	65 → 70	52.61
2025-12-17	Piper Sandler	Target Lowered	69 → 61	43.15
2025-11-26	UBS	Update	— → 65	41.1272

News Page 1 of 1

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Recent analyst calls highlight significant upgrades and downgrades across various sectors, indicating shifting investor sentiment and potential market movements. Notably, firms like Truist and Citi are making strategic recommendations based on company performance and market conditions.

Rockstar Energy Founder Russ Savage Acquires Celsius Holdings Stake and Calls for CEO Replacement

08/07/2026, 08:37 AM business announcement consumer Celsius Holdings

Russ Savage, the billionaire founder of Rockstar Energy, has acquired a significant stake in Celsius Holdings and is advocating for the removal of its CEO following disappointing earnings results. His actions could lead to major changes in the company's leadership and strategy, impacting its future performance in the competitive energy drink market.

Analysts Bank of America recommend buying Kroger (KR), Williams-Sonoma (WSM), Celsius Holdings (CELH), and Victoria’s Secret (VSCO) amid market uncertainty

06/27/2026, 05:31 AM investing recommendation Analysts: analysts, Bank of America retail consumer Kroger Celsius Holdings Jabil Williams-Sonoma

Bank of America has identified five stocks, including Kroger and Williams-Sonoma, as having strong potential for growth amid current market uncertainties, highlighting their strategic advantages and positive catalysts.