Ticker: AAPL

Apple

Consumer Technology

Price 344.63

Reco Hold Potential 66 Risk 46 Updated 2026-10-31

Official website

Forecast impact

limited

Target +3.0% target fill 97.1%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-11-27

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-10-29

EPS (TTM) — earnings per share for the last 12 months, $: 8.75
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 0.8%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-10-29	Buy	Hold	Mixed signals; cautious due to revenue decline.
2026-10-13	Hold	Buy	Strong performance, but mixed fundamentals warrant caution.
2026-10-03	Buy	Hold	Mixed performance; cautious due to revenue decline.
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-28	Monness	Target Raised	— → 355	345.37
2026-10-20	MoffettNathanson	Target Lowered	304 → 283	342.94
2026-10-20	Loop Capital Markets	Rating Downgraded	— → 330	342.94
2026-10-01	Morgan Stanley	Target Lowered	360 → 355	330.26
2026-09-18	Evercore ISI	Target Raised	365 → 380	337
2026-09-18	Loop Capital Markets	Target Raised	— → 380	337
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 6 of 25

Morgan Stanley Updates Vintage Values List for 2027, Adding Alphabet and Coca-Cola Among Others

09/21/2026, 12:37 PM investing review finance Amazon Coca-Cola Alphabet McKesson Corporation Visa Apple

Morgan Stanley's updated Vintage Values list for 2027 includes major companies like Alphabet and Coca-Cola, reflecting a strategic focus on quality and growth stocks that have strong fundamentals, which could influence investor decisions in the coming year.

AI Stock Volatility May Impact 401(k) Retirement Savings, Experts Warn

09/18/2026, 05:37 AM business forecast finance technology Amazon Microsoft Nvidia Alphabet Apple

Recent volatility in AI stocks poses potential risks for 401(k) investors, as many retirement portfolios are heavily exposed to major tech companies driving the AI boom. Understanding this concentration risk is crucial for managing retirement savings effectively.

Analysts Evercore ISI raised Apple (AAPL) target price to $380, expecting nearly 13% upside from recent iPhone launches

09/18/2026, 04:38 AM investing rating_growth Analysts: analysts, Evercore ISI consumer software Apple

Evercore ISI has raised its price target for Apple to $380, anticipating strong sales from the new iPhone 18 Pro and Pro Max, which are expected to drive significant revenue growth due to higher pricing and increased demand.

Growth Stocks Remain Attractive Compared to Value Amid Rising Interest Rates

09/16/2026, 08:36 AM investing research finance Micron JPMorgan Chase Microsoft Nvidia Apple

The Federal Reserve is poised to raise interest rates for the first time since 2023, with implications for the equity market as growth stocks continue to outperform value stocks despite rising yields. This trend suggests that investor sentiment remains focused on growth opportunities rather than value investments.

Guardians of New Zealand Superannuation CEO Jo Townsend Warns of Potential U.S. Stock Market Correction

09/16/2026, 06:36 AM forecast finance Amazon Microsoft Nvidia Alphabet Apple

The Guardians of New Zealand Superannuation, managing a $54 billion fund, cautioned investors about a potential correction in the U.S. equity market, highlighting that recent returns may not be sustainable.

Market Movers: Coinbase, Robinhood, and Apple Stocks Show Mixed Performance Ahead of Key Reports

09/14/2026, 04:37 PM investing review finance tech NIO Robinhood Coinbase Salesforce Apple Broadcom

The article highlights key stock movements and upcoming events that could influence market activity, particularly focusing on notable companies like Coinbase, Lyft, and Apple. Investors should pay attention to these developments as they may impact stock performance in the near term.

Apple Introduces Redesigned Siri AI in iOS 27 Ahead of iPhone 18 Launch

09/14/2026, 12:37 PM economy announcement ai Apple

Apple's release of iOS 27, featuring a redesigned Siri AI, is significant as it enhances the user experience ahead of the iPhone 18 launch, positioning the devices as leaders in artificial intelligence integration.

Analysts Evercore ISI raised Netflix (NFLX) target price to $110 on positive survey results and reiterated Outperform rating

09/14/2026, 05:36 AM investing rating_growth Analysts: analysts, Evercore ISI media General Electric Allegiant Travel Company Affirm Holdings Honeywell Nvidia Valvoline Netflix Apple Broadcom

Several Wall Street firms have made significant analyst calls, including upgrades and downgrades for major companies like Netflix, Apple, and Allegiant, which could influence investor sentiment and stock performance in the near term.

Analysts recommend buying Meta Platforms (META) and Apple (AAPL) shares amid inflation concerns

09/12/2026, 08:31 AM economy recommendation Analysts: analysts ai consumer Meta Platforms Apple

Despite a Friday market rally, stocks ended the week lower due to rising oil prices and bond yields, which heightened inflation concerns and the likelihood of a Federal Reserve interest rate hike. However, positive developments from Meta and Apple provide some optimism for investors.

Samsung Critiques Apple’s Late Entry into Foldable Phones Amid Rising Oil Prices and Economic Concerns

09/10/2026, 07:37 PM review software consumer Ford Motor Company Oracle Samsung Apple

Apple's entry into the foldable phone market has prompted a swift and mocking response from Samsung, highlighting the competitive dynamics in the smartphone sector. Meanwhile, rising crude oil prices and geopolitical tensions are influencing market expectations for interest rate hikes.