Ticker: AAPL

Apple

Consumer Technology

Price 344.63

Reco Hold Potential 66 Risk 46 Updated 2026-10-31

Official website

Forecast impact

limited

Target +3.0% target fill 97.1%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-11-27

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-10-29

EPS (TTM) — earnings per share for the last 12 months, $: 8.75
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 0.8%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-10-29	Buy	Hold	Mixed signals; cautious due to revenue decline.
2026-10-13	Hold	Buy	Strong performance, but mixed fundamentals warrant caution.
2026-10-03	Buy	Hold	Mixed performance; cautious due to revenue decline.
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-28	Monness	Target Raised	— → 355	345.37
2026-10-20	MoffettNathanson	Target Lowered	304 → 283	342.94
2026-10-20	Loop Capital Markets	Rating Downgraded	— → 330	342.94
2026-10-01	Morgan Stanley	Target Lowered	360 → 355	330.26
2026-09-18	Evercore ISI	Target Raised	365 → 380	337
2026-09-18	Loop Capital Markets	Target Raised	— → 380	337
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 5 of 25

Analysts Needham project potential $10 billion revenue hit for Apple (AAPL) from Meta’s AI agent Muse

10/01/2026, 10:37 AM investing forecast Analysts: analysts, Needham ai software Meta Platforms Apple

Meta's introduction of its AI agent, Muse, poses a significant threat to Apple's revenue, particularly from its App Store, with potential losses estimated at $10 billion. This shift could disrupt Apple's growth and valuation as developers may be drawn to Meta's more favorable platform.

Analysts Deutsche Bank upgrade Netflix (NFLX) to Buy, while Bank of America reiterates Apple (AAPL) as Buy

09/29/2026, 05:38 AM investing review Analysts: analysts, Bank of America, Deutsche Bank Bloomin' Brands Main Street Capital Staar Surgical SpaceX Nvidia Kroger PepsiCo AutoZone Netflix Apple

Recent analyst upgrades and downgrades highlight significant shifts in market sentiment towards various companies, with notable implications for investors in sectors like technology, retail, and biotechnology.

Jim Cramer Highlights Stocks to Watch Amid Rising Oil Prices and Bond Yields

09/28/2026, 03:38 PM economy review software energy Enbridge Meta Platforms Microsoft Enterprise Products Partners Intel Chevron Apple

Jim Cramer emphasizes that despite rising oil prices and bond yields pressuring the stock market, investors should remain selective and focus on companies with strong demand and pricing power.

Analysts JPMorgan reiterate Apple (AAPL) as overweight, citing healthy iPhone lead times

09/28/2026, 05:38 AM investing recommendation Analysts: analysts, JPMorgan consumer Park Hotels Micron Royal Caribbean Roblox Tesla First Solar Apple

Recent analyst calls highlight significant upgrades and downgrades across various sectors, indicating shifting market sentiments and potential investment opportunities for investors.

Opinion: Individual Stock Picking is Validated by Success of Apple, Microsoft, and Meta

09/27/2026, 04:31 PM research software consumer Meta Platforms Microsoft Apple

The article argues that individual stock picking can be a successful strategy for retail investors, countering the common narrative that such investors are merely speculators. It highlights the success of companies like Apple, Microsoft, and Meta as examples of how focused investment can yield significant returns.

Federal Jury Awards Taction Technology $5.7 Billion in Patent Infringement Case Against Apple

09/26/2026, 08:31 AM economy announcement Apple

A federal jury awarded Taction Technology over $5.7 billion in damages after finding that Apple infringed on its haptic technology patents, which could have significant financial implications for Apple and its product offerings.

U.S. Tech Leaders Including Nvidia, Apple, Meta, and OpenAI to Attend Trump-Xi State Dinner

09/24/2026, 05:37 PM business announcement Meta Platforms Nvidia Apple

The upcoming state dinner featuring U.S. President Donald Trump and Chinese President Xi Jinping will see a significant presence of U.S. business leaders, particularly from the tech sector, while Chinese representation is notably limited. This event marks Xi's first state visit to the U.S. in over a decade, highlighting the importance of U.S.-China relations amidst ongoing economic discussions.

Apple (AAPL) poised to increase market share in India’s competitive smartphone sector following strong demand for iPhone 18 Pro

09/23/2026, 05:36 PM growth consumer software Apple

Apple's recent iPhone launch in India has sparked significant consumer interest, indicating a potential increase in the company's market share in a region traditionally dominated by Chinese brands and Samsung. This shift could mark a pivotal moment for Apple's growth strategy in one of the world's largest smartphone markets.

Analysts UBS initiate coverage of CoreWeave (CW) with Buy rating and $120 target price (upside +40%)

09/23/2026, 05:37 AM investing rating_growth Analysts: analysts, UBS ai Micron SpaceX Amazon BP Microsoft Palantir Technologies Graphic Packaging CoreWeave HCA Apple

Several analysts have made significant calls on various companies, highlighting growth potential in sectors such as AI infrastructure, healthcare, and pharmaceuticals, which could influence investor sentiment and stock performance.

Executives from Microsoft, Nvidia, OpenAI, and other major companies set to attend Trump-Xi dinner

09/21/2026, 08:36 PM business announcement Citi Amazon Microsoft Nvidia Dell Technologies Tesla Google Apple

Chinese President Xi Jinping's upcoming visit to the U.S. is significant as it may influence U.S.-China relations and business interactions, with key executives from both countries expected to attend a high-profile dinner.