Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -6.9% target fill 107.4%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 5 of 19

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Apple CEO Tim Cook and Secretary of Commerce Howard Lutnick Open New Manufacturing Facility in Houston

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Analysts expect data center stocks to gain traction as consumer inflation remains tame

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The article highlights key stock movements and upcoming economic indicators that could influence market performance, particularly focusing on data center stocks and major companies like Apple and Cisco. Investors should pay attention to these developments as they may impact trading strategies and market sentiment.

Google Unveils Pixel 11 Smartphone Lineup Featuring Advanced AI Capabilities with Gemini Intelligence

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Google's launch of the Pixel 11 smartphone lineup, featuring its advanced Gemini AI, positions the company to compete directly with Apple as both firms enhance their AI capabilities in mobile devices. This development could influence consumer upgrade decisions and reshape smartphone interactions.

Norway’s $2.3 Trillion Sovereign Wealth Fund Reports Record $184 Billion Profit and Reveals SpaceX Stake

08/12/2026, 12:36 AM economy growth finance SpaceX Microsoft Nvidia Apple

Norway's sovereign wealth fund achieved a record half-year profit of over $182 billion, driven by strong returns in Asian technology stocks, and disclosed its stake in SpaceX for the first time, valued at $1.2 billion.

Analysts UBS upgrade Jabil (JBL) to Buy, citing strong AI growth potential

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Several notable upgrades and downgrades from major investment firms highlight shifting market sentiments, particularly regarding companies positioned for growth in AI and technology sectors, which could influence investor strategies.

Analysts Jefferies downgraded Apple (AAPL) to Sell and lowered price target to $263.66, citing production challenges

08/10/2026, 11:39 AM economy rating_drop Analysts: analysts, Jefferies software Apple

Jefferies downgraded Apple to a sell-equivalent rating and reduced its price target, citing canceled production of a highly anticipated all-glass iPhone model. Despite this, analysts suggest investors should remain confident in Apple's long-term prospects due to upcoming product launches and strong historical performance.