Ticker: AAPL

Apple

Consumer Technology

Price 348.91

Reco Hold Potential 67 Risk 48 Updated 2026-10-29

Official website

Forecast impact

limited

Target +3.3% target fill 96.8%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-11-27

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-10-29

EPS (TTM) — earnings per share for the last 12 months, $: 8.75
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 0.8%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-10-29	Buy	Hold	Mixed signals; cautious due to revenue decline.
2026-10-13	Hold	Buy	Strong performance, but mixed fundamentals warrant caution.
2026-10-03	Buy	Hold	Mixed performance; cautious due to revenue decline.
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-28	Monness	Target Raised	— → 355	345.37
2026-10-20	MoffettNathanson	Target Lowered	304 → 283	342.94
2026-10-20	Loop Capital Markets	Rating Downgraded	— → 330	342.94
2026-10-01	Morgan Stanley	Target Lowered	360 → 355	330.26
2026-09-18	Evercore ISI	Target Raised	365 → 380	337
2026-09-18	Loop Capital Markets	Target Raised	— → 380	337
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 4 of 25

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Analysts Pivotal Research expect SpaceX to capture 13% of U.S. wireless market share, threatening major telecom players

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Apple Launches HomeView Smart Home Hub Featuring Siri AI Under New CEO John Ternus

10/13/2026, 07:37 AM economy announcement ai consumer Apple

Apple's introduction of the HomeView smart home hub marks a strategic shift towards prioritizing home products under new CEO John Ternus, potentially enhancing customer loyalty within its ecosystem.

Analysts Morgan Stanley upgrade eBay (EBAY) to top pick, citing growth acceleration in Live Commerce market

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Recent analyst upgrades and initiations across various sectors indicate a positive outlook for several companies, suggesting potential growth opportunities for investors. Notably, firms like Morgan Stanley and Wells Fargo are bullish on eBay and Tyler Technologies, respectively, highlighting specific growth drivers and market conditions.

Stocks Experience Significant Midday Movements: T-Mobile Drops 13%, Crown Castle Rises 12%, Teva Gains 6%

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Recent market movements highlight significant shifts in various sectors, particularly telecom and healthcare, driven by competitive pressures and regulatory updates.

Analysts BMO, Barclays, and others initiate coverage and upgrade ratings for American Express (AXP), Boeing (BA), SpaceX (SPCX), and more

10/09/2026, 05:37 AM investing review Analysts: analysts, Barclays, BMO Boeing Nvidia Fastly Jack Henry & Associates American Express Apple

Several major Wall Street firms have issued new ratings and price targets for various companies, indicating potential investment opportunities and shifts in market sentiment. Notably, firms like BMO, Barclays, and UBS have initiated or upgraded ratings for companies such as American Express, Boeing, and Nvidia, suggesting a positive outlook for these stocks.

Analysts Citi reiterate Apple (AAPL) as Buy ahead of earnings, while Morgan Stanley maintains Overweight on Microsoft (MSFT) due to AI platform optimism

10/08/2026, 05:37 AM investing review Analysts: analysts, Citi, Morgan Stanley software internet Microsoft Palantir Technologies Royal Caribbean Nvidia Apple

Several Wall Street firms have made significant analyst calls, with upgrades and initiations on companies like Apple, Microsoft, and Nvidia, indicating positive sentiment in the tech sector and beyond. These recommendations could influence investor decisions and market movements as earnings reports approach.

Analysts Dan Ives of Yorkville Ives highlights top AI investment opportunities amid ongoing transformation

10/07/2026, 09:37 AM investing research Analysts: analysts ai software CrowdStrike Holdings Microsoft Palantir Technologies Nvidia Apple

Dan Ives, a prominent technology analyst, believes the artificial intelligence sector is in its early stages of transformation, predicting significant economic growth and highlighting key investment opportunities in tech companies.

Analysts Goldman Sachs lowered Netflix (NFLX) target price to $90 while maintaining Buy rating

10/06/2026, 05:38 AM investing rating_drop Analysts: analysts, Goldman Sachs AvePoint Prosperity Bancshares SPX Technologies Advanced Micro Devices SpaceX Dollar General Skyworks Solutions Cleveland-Cliffs Netflix Apple

Several Wall Street firms have made significant upgrades and initiations on various stocks, indicating a mix of optimism and caution across different sectors. Notably, Goldman Sachs reiterated its buy rating on Netflix while lowering its price target, reflecting ongoing investor debates about the stock's performance.

Analysts Needham project potential $10 billion revenue hit for Apple (AAPL) from Meta’s AI agent Muse

10/01/2026, 10:37 AM investing forecast Analysts: analysts, Needham ai software Meta Platforms Apple

Meta's introduction of its AI agent, Muse, poses a significant threat to Apple's revenue, particularly from its App Store, with potential losses estimated at $10 billion. This shift could disrupt Apple's growth and valuation as developers may be drawn to Meta's more favorable platform.