Ticker: EBAY

eBay

Internet Consumer Discretionary Specialty Retail
Price 121.41
Reco Buy Potential 70 Risk 39 Updated 2026-10-25

Forecast impact

limited
Target +8.7% target fill 92.0%
Reaction D5 +9.12% · D10 +10.60% fresh confirmed · market trust
Impact Potential 0 · Risk 0 valid until 2026-11-11

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

eBay operates as an online marketplace, facilitating consumer-to-consumer and business-to-consumer sales. Its core services include auction-style listings and fixed-price sales across various categories, such as electronics, fashion, and home goods. The company generates revenue primarily through transaction fees, listing fees, and advertising services. eBay also offers payment processing and shipping solutions to enhance user experience.

Investment Profile

eBay's stock may appeal to investors seeking a balanced approach, given its moderate growth potential and consistent dividend yield. The company demonstrates stable revenue growth and a reasonable risk profile, making it suitable for those looking for a mix of capital appreciation and income.

Fundamental metrics (experimental) Updated: 2026-10-25
EPS (TTM) — earnings per share for the last 12 months, $
4.50
Revenue QoQ — quarter-over-quarter revenue growth
4.2%
EPS surprise
4.4%
20d volatility
1.6%
Dividend yield
1.6%
last ex-date
2026-03-06
AI recommendation changes
Date Before After Reason
2026-10-09 Hold Buy Strong performance and positive earnings surprise support growth.
2026-09-30 Buy Hold Mixed performance; cautious outlook amid market uncertainty.
2026-08-21 Hold Buy Mixed performance; cautious outlook amid market volatility.
Analyst forecasts
Date Analyst Action Target Price Then
2026-10-12 Morgan Stanley Target Raised — → 132 112.19
2026-10-12 Wells Fargo Target Lowered — → 91 112.19
2026-08-20 Wedbush Target Raised 135 → 137 104.513
News Page 1 of 1
Allison Transmission Shattuck Labs Manhattan Associates Beta Technologies (BETA) T-Mobile US C3 AI Tyler Technologies eBay Hexcel Apple

Analysts Morgan Stanley upgrade eBay (EBAY) to top pick, citing growth acceleration in Live Commerce market

Recent analyst upgrades and initiations across various sectors indicate a positive outlook for several companies, suggesting potential growth opportunities for investors. Notably, firms like Morgan Stanley and Wells Fargo are bullish on eBay and Tyler Technologies, respectively, highlighting specific growth drivers and market conditions.