On Monday, Apple introduced iOS 27, which includes a beta version of its revamped Siri AI personal assistant, just before the iPhone 18 models are set to be released. Users must opt in to access the new Siri, which utilizes large language models to interact with personal data stored on devices, such as texts and calendar entries.
Apple CEO John Ternus emphasized the personal nature of this AI, stating that the iPhone is central to an ecosystem of intelligent features. Unlike competitors like OpenAI and Google, Apple employs smaller models that can operate directly on its devices, while also leveraging Google Cloud infrastructure for more complex queries.
The new Siri allows for a more conversational interaction, enabling users to respond to its replies, and will initially support English, with additional languages coming next month. However, regulatory issues will prevent its availability in the EU and China at launch.
Apple plans to implement daily usage limits on some features, with expanded access available for a fee in the future, indicating a potential new revenue stream. This development is crucial for investors as it highlights Apple's commitment to integrating AI into its products, potentially driving sales and enhancing user engagement