Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -6.9% target fill 107.4%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 7 of 19

Wall Street Recovers Amid Fed Meeting and Big Tech Earnings, with Mixed Monthly Performance

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Last week, Wall Street rebounded after a volatile period marked by a hawkish Federal Reserve meeting and significant earnings reports from major tech companies, with the Dow Jones Industrial Average rising 1% and ending a three-week losing streak. This recovery highlights the market's sensitivity to interest rate decisions and corporate performance, particularly in the tech sector.

Analysts Vanguard highlight divergence in performance among 'Magnificent Seven' tech stocks as market dynamics shift

07/31/2026, 08:36 AM investing review Analysts: analysts, Vanguard software ai Meta Platforms Amazon Microsoft Nvidia Alphabet Tesla Apple

The 'Magnificent Seven' tech stocks are showing signs of divergence, with recent earnings reports revealing underperformance compared to the broader market, indicating a shift in investor focus towards infrastructure and energy companies.

Tech Giants Face Rising Costs Amid AI Investment Surge, with Amazon and Alphabet Reporting Negative Cash Flow

07/31/2026, 06:37 AM economy review software ai Amazon Microsoft Alphabet Tesla Apple

The ongoing AI investment surge among major tech companies is leading to significant cash flow challenges, with spending projected to reach $765 billion this year. This trend raises concerns about the sustainability of their financial health amid rising memory costs and competitive pressures from emerging AI models.

Analysts expect upside for Amazon (AMZN) shares after strong earnings report, while Apple (AAPL) faces challenges with weak guidance

07/31/2026, 06:37 AM economy review Analysts: analysts software internet Amazon Exxon Mobil Microsoft Chevron Apple

Microsoft's stock surged 15%, adding nearly $450 billion to its market cap, while Amazon and Apple reported contrasting earnings, impacting investor sentiment significantly.

Analysts divided on Apple’s (AAPL) earnings as company faces supply constraints and weaker guidance

07/31/2026, 05:37 AM investing review Analysts: analysts software Apple

Apple's fiscal third-quarter earnings report showed strong revenue but disappointing guidance, leading to a significant drop in its stock price as investors reacted to potential growth challenges ahead.

Stocks Making Significant Moves Premarket: Replimune, Chevron, Apple, Amazon, Moderna, and More

07/31/2026, 05:37 AM business review Replimune Group Amazon Exxon Mobil Novo Nordisk Coinbase Chevron Moderna Apple

Premarket trading saw significant movements in various stocks, notably Replimune Group, which surged over 130% following positive FDA news, while Amazon's shares jumped over 11% due to strong cloud revenue growth.

Apple (AAPL) Shares Fall 7% While Amazon (AMZN) Shares Surge 12% Following Earnings Reports

07/31/2026, 01:36 AM economy review software ai Amazon Apple

Amazon's strong earnings report led to a 12% surge in its stock, while Apple's shares fell 7% due to disappointing guidance despite beating revenue expectations. This divergence highlights investor sentiment favoring AI-driven growth over supply chain challenges.

Analysts raise Apple (AAPL) target price to $340 amid strong quarterly performance despite memory price challenges

07/30/2026, 06:35 PM economy rating_growth Analysts: analysts ai consumer Apple

Apple's recent quarterly earnings report showed strong revenue and earnings growth, but the company faces challenges from rising memory prices that could impact future performance. Despite these headwinds, analysts remain optimistic about Apple's long-term prospects and have raised their price target for the stock.

Apple CEO Tim Cook Highlights Hybrid AI Strategy as Competitive Advantage Amid Stock Concerns

07/30/2026, 05:35 PM economy growth ai software Apple

Apple's CEO Tim Cook emphasized the company's hybrid AI strategy during the latest earnings call, highlighting its potential as a competitive advantage despite lower capital expenditures compared to industry peers. This approach may position Apple favorably in the AI landscape as it prepares to launch an updated Siri this fall.

Amazon (AMZN) Receives $600 Million in Tariff Refunds and Plans to Pass Some Savings to Customers

07/30/2026, 04:36 PM economy announcement Amazon Walmart Apple

Amazon's receipt of $600 million in tariff refunds following a Supreme Court ruling highlights the financial impact of previous tariffs and the company's commitment to returning some of this money to customers, which could influence consumer pricing strategies.