Ticker: PG

Procter & Gamble

Consumer Consumer Staples Household & Personal Products
Price 147.41
Reco Hold Potential 51 Risk 63 Updated 2026-07-27

Forecast impact

limited
Target +3.1% target fill 97.0%
Reaction D5 pending · D10 pending market trust
Impact Potential 0 · Risk 0 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Procter & Gamble (P&G) is a multinational consumer goods company specializing in a wide range of personal care, hygiene, and household products. Its core product categories include beauty, grooming, health care, fabric care, home care, and baby care. Major brands under P&G include Tide, Pampers, Gillette, and Crest. The company generates revenue primarily through retail sales of these products across various global markets.

Investment Profile

The investment profile of Procter & Gamble is more aligned with dividends and value investors, given its stable dividend yield and established market presence. The company has a history of consistent dividend payments, appealing to those seeking income. However, recent revenue declines may indicate challenges in growth potential, making it less attractive for growth-focused investors.

Fundamental metrics (experimental) Updated: 2026-07-25
EPS (TTM) — earnings per share for the last 12 months, $
6.99
Revenue QoQ — quarter-over-quarter revenue growth
-4.4%
EPS surprise
1.9%
20d volatility
1.4%
Dividend yield
2.9%
last ex-date
2026-07-24
AI recommendation changes
Date Before After Reason
2026-07-09 Buy Hold Weak fundamentals and negative momentum raise concerns.
2026-07-03 Hold Buy Stable dividend, but revenue decline raises concerns.
2026-06-23 Buy Hold Weak momentum and fundamentals suggest caution.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-21 Barclays Target Raised 146 → 152 149.14
2026-06-11 Bernstein Update — → 156 148.32
2026-04-27 UBS Target Raised 166 → 172 148.465
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