Ticker: ROL

Rollins

Industrials Industrials Personal Products & Services

Price 34.69

Reco Hold Potential 42 Risk 67 Updated 2026-10-29

Official website

Forecast impact

negative

Target -1.5% target fill 101.5%

Reaction D5 +6.75% · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-11-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Rollins, Inc. is a leading provider of pest and termite control services. The company operates through various segments, including residential and commercial pest control, as well as specialized services such as wildlife control and lawn care. Its major revenue sources stem from service contracts and one-time service fees. Rollins serves a diverse customer base, including homeowners, businesses, and government entities, primarily in North America.

Investment Profile

The investment profile of Rollins is more aligned with dividend investors due to its consistent dividend yield, although growth potential appears limited. The stock may appeal to those seeking stability rather than aggressive growth, given the recent revenue decline and elevated risk factors.

Category: Industrials Sector: Industrials Industry: Personal Products & Services Investment style: Growth Horizon: Medium-term Company type: Blue Chip Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-10-29

EPS (TTM) — earnings per share for the last 12 months, $: 1.09
Revenue QoQ — quarter-over-quarter revenue growth: -0.7%
EPS surprise: 0.0%
20d volatility: 2.1%
Dividend yield: 1.5%
last ex-date: 2026-05-11

AI recommendation changes

Date	Before	After	Reason
2026-10-26	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-09	Hold	Sell	Weak fundamentals and negative momentum raise significant risk.
2026-05-30	Sell	Hold	Weak fundamentals and negative momentum signal high risk.
2026-05-08	—	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-05-08	Hold	Hold	Компания Rollins демонстрирует стабильный дивидендный доход, но недавние колебания цен и снижение выручки могут указывать на потенциальные риски. Рекомендуется удерживать акции до прояснения ситуации.
2026-04-09	Sell	Hold	Компания показывает смешанные результаты, с недавним ростом цены, но с негативной динамикой выручки и EPS. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-03-30	Hold	Sell	Компания испытывает снижение выручки и негативные тренды на более длительных периодах, что указывает на возможные проблемы в бизнесе. Однако дивидендная доходность остается привлекательной, что может поддерживать интерес
2026-03-17	Sell	Hold	Компания испытывает давление на выручку и имеет отрицательную динамику акций за последние месяцы, что указывает на неопределенность. Однако дивидендная доходность остается стабильной, что может привлечь долгосрочных инве
2026-03-05	Hold	Sell	Компания показывает снижение выручки и негативные показатели за последние месяцы, что создает риски для инвесторов. Однако, дивидендная доходность остается на уровне 1.34%, что может привлечь долгосрочных инвесторов.
2026-02-16	Buy	Hold	Компания демонстрирует негативную динамику на коротких временных интервалах, однако стабильный дивидендный доход и умеренный рост выручки могут поддерживать интерес инвесторов.
2026-02-06	Hold	Buy	Компания показывает устойчивый рост цен на акции в последние месяцы, что свидетельствует о положительной динамике. Однако отсутствие данных по EPS и дивидендам требует осторожности в оценке.
2026-01-29	Buy	Hold	Компания показывает положительную динамику на длительных интервалах, однако краткосрочные показатели указывают на небольшие колебания. Рекомендуется удерживать акции до получения более ясных сигналов о тренде.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-23	Canaccord Genuity	Target Lowered	36 → 33	35.31
2026-10-22	Goldman Sachs	Target Lowered	49 → 42	35.31
2026-10-19	Canaccord Genuity	Target Lowered	— → 36	32.83
2026-10-19	Bernstein	Target Lowered	42 → 35	33.45
2026-10-14	UBS	Target Lowered	43 → 36	32.15
2026-09-29	Wells Fargo	Target Lowered	— → 27	30.59
2026-09-23	Piper Sandler	Rating Downgraded	— → 33	32.49
2026-07-24	UBS	Target Lowered	50 → 43	38.59
2026-07-24	Barclays	Target Lowered	72 → 45	39.44
2026-07-24	Wells Fargo	Rating Downgraded	— → 32	39.44
2026-07-23	Canaccord Genuity	Target Lowered	51 → 45	38.62
2026-07-23	Raymond James	Update	— → 35	43.47
2026-07-23	RBC Capital	Update	— → 40	43.47
2026-07-15	UBS	Target Lowered	61 → 50	44.29
2026-07-08	Morgan Stanley	Target Lowered	70 → 65	43.62
2026-06-25	Wells Fargo	Target Lowered	55 → 46	44.54
2026-05-29	Bernstein	Update	— → 52	49.42
2026-04-27	Redburn Partners	Rating Upgraded	— → 66	56.6
2026-04-24	UBS	Target Raised	58 → 61	56.16
2026-04-24	Canaccord Genuity	Target Lowered	52 → 51	56.99
2026-04-23	Goldman Sachs	Target Raised	66 → 67	56.99
2026-04-10	UBS	Target Lowered	62 → 58	54.8
2026-02-13	Morgan Stanley	Target Lowered	72 → 70	58.97
2026-02-13	Canaccord Genuity	Target Lowered	55 → 52	58.69
2026-02-12	RBC Capital	Target Lowered	70 → 67	57.07
2026-02-12	Wells Fargo	Rating Downgraded	— → 56	65.6
2026-01-21	UBS	Target Raised	61 → 65	63.11

News Page 1 of 1

Analysts Wells Fargo downgraded Rollins (ROL) to underweight and lowered price target to $32, expecting downside of nearly 19%

07/24/2026, 04:37 AM investing rating_drop Analysts: analysts, Wells Fargo Rollins

Wells Fargo has downgraded Rollins due to declining demand for its pest control services, indicating potential further losses for investors.

Stock Futures Decline as Investors Anticipate Earnings Reports; Alphabet Shares Drop Due to Increased Capital Expenditure Outlook

07/22/2026, 03:36 PM review Medpace Holdings Shutterstock Rollins

After-hours trading saw significant movements in several stocks, with Rollins and Shutterstock experiencing notable declines, while Medpace Holdings reported a substantial increase following strong earnings.

Stocks Making Significant Moves After Hours: Alphabet, Tesla, IBM, Las Vegas Sands, ServiceNow, and More

07/22/2026, 02:36 PM business review Medpace Holdings QuantumScape Shutterstock Alphabet SL Green Realty IBM Rollins CSX Corporation Las Vegas Sands

Several companies experienced significant stock movements in after-hours trading, with Alphabet's shares dropping over 4% due to increased capital expenditure forecasts, while Medpace Holdings surged nearly 19% after exceeding earnings expectations.

Analysts JPMorgan recommend buying low-volatility stocks with solid dividends amid market fluctuations

05/26/2026, 02:34 PM investing recommendation Analysts: analysts, JPMorgan finance Coca-Cola Rollins Procter & Gamble

JPMorgan identifies low-volatility stocks as a buying opportunity, suggesting that these typically stable investments could benefit from stabilizing bond yields and offer solid dividends to investors.