Rocky Brands, Inc. is a consumer cyclical company specializing in the design, manufacture, and marketing of footwear and apparel. Its core products include work boots, outdoor footwear, and casual shoes, primarily targeting the work and outdoor markets. Major business segments encompass branded footwear and private label products, with revenue sources primarily derived from retail sales and wholesale distribution. The company operates under several well-known brands, enhancing its market presence.
The investment profile of Rocky Brands is more aligned with value investors, given its current market position and financial metrics. The company exhibits moderate growth potential, with a focus on maintaining stability in its operations. Investors may find it suitable for a balanced approach, considering its performance and market conditions.
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-10-09 | Buy | Hold | Weak fundamentals and mixed momentum signal caution. |
| 2026-09-30 | Hold | Buy | Mixed signals; strong EPS surprise but declining revenue. |
| 2026-09-22 | Sell | Hold | Mixed performance; cautious outlook amid revenue decline. |
| 2026-09-15 | Hold | Sell | Weak revenue growth and negative momentum raise concerns. |
| 2026-08-14 | Buy | Hold | Weak revenue growth offsets strong EPS surprise. |
| 2026-08-06 | Hold | Buy | Strong momentum, but revenue decline raises concerns. |
| 2026-07-29 | — | Hold | Recent performance strong, but revenue decline raises concerns. |
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-10-28 | Robert W. Baird | Target Raised | 50 → 52 | 44.57 |
| 2026-09-14 | Robert W. Baird | Rating Downgraded | — → 50 | 44.19 |
| 2026-07-29 | Robert W. Baird | Target Raised | 53 → 56 | 42.73 |
