Procter & Gamble (P&G) is set to acquire Thorne, a well-established supplement brand, as announced by CEO Shailesh Jejurikar on CNBC's 'Squawk on the Street.' This acquisition, expected to be officially announced on Tuesday, aims to bolster P&G's health and wellness division, which already includes brands like Vick's and Oral-B.
Jejurikar expressed confidence in Thorne, describing it as a 'really well-run operation' with a long-standing presence in the market. This move is significant for P&G as it seeks to capitalize on the increasing consumer interest in health and wellness products, potentially enhancing its market position and revenue streams in this sector