Meta has unveiled the Meta Business Agent, a feature that allows businesses to utilize AI across WhatsApp, Messenger, and Instagram for customer service tasks such as responding to inquiries, recommending products, and booking appointments. This initiative is part of the company's broader strategy to diversify its revenue sources beyond the 98% it currently derives from advertising.
CEO Mark Zuckerberg emphasized that this tool aims to provide businesses of all sizes with a personalized customer experience akin to that of larger brands. The Meta Business Agent will be included in a subscription tier for Meta One, which was recently launched to offer premium services.
As Meta competes with established players like OpenAI, Amazon, and Microsoft in the AI space, it is also enhancing its AI capabilities to provide advanced business insights and operational support. The new feature will charge businesses based on usage, similar to existing payment structures for messaging services.
This move reflects Meta's ongoing efforts to innovate and adapt in a rapidly evolving digital landscape