Debate Arises Over Estimates of Great Wealth Transfer, Ranging from $36 Trillion to $105 Trillion

07/17/2026, 05:37 AM business research Visa

Visa Business and Economic Insights recently released a projection estimating that $36 trillion in wealth will be transferred from baby boomers to Generation X and millennials over the next 20 years. This figure contrasts sharply with Cerulli Associates' estimate of $105 trillion, leading to a debate about the actual scale and implications of the wealth transfer.

Visa's analysis focuses on the wealth that will be spent by consumers, stripping out liabilities, retirement spending, and the wealth of the top 1%, which is expected to behave differently in terms of spending habits. They estimate that of the $36 trillion, $28 trillion will be allocated to savings and investments, while $8 trillion will be spent on consumer goods such as cars and homes.

In contrast, Cerulli's broader analysis includes wealth transfers from all generations and anticipates that a significant portion will come from high-net-worth families, with $4 trillion expected to go to spouses before being passed down to children.

Cerulli also emphasizes the importance of wealth management firms adapting to these changes, as inherited wealth is becoming a crucial part of their client base. The differing estimates underscore the complexity of the wealth transfer and its potential to reshape both consumer behavior and the wealth management industry

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