Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 231.39

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 7 of 9

AI Infrastructure Expansion Forces Tech Investors to Reconsider Bond Market Dynamics

06/20/2026, 05:32 AM economy review tech ai Meta Platforms Goldman Sachs Amazon Microsoft Nvidia

The increasing reliance on debt for AI infrastructure buildouts among major tech companies is shifting investor focus towards interest rates and the bond market, as rising rates could significantly impact their financial strategies and valuations.

Amazon Investigates Engineers for Criticizing AI Data Center Expansion and Calling for Regulation

06/18/2026, 01:35 PM economy announcement Amazon

Amazon is investigating a group of engineers who publicly criticized the company's rapid expansion of AI data centers and called for government regulation, raising concerns about employee rights and corporate governance.

Analysts expect Amazon (AMZN) to monetize its custom chips as shares rise following reports of third-party data center sales

06/18/2026, 12:36 PM forecast Analysts: analysts software ai Amazon

The stock market is rebounding from recent losses, with notable movements in the AI chip sector and Amazon's plans to monetize its custom chips, which could impact competition in the semiconductor market.

Amazon Aims to Compete with OpenAI and Anthropic in AI Models Over the Coming Year

06/17/2026, 11:36 AM economy growth ai Amazon

Amazon's AI chief, Peter DeSantis, expressed optimism about the company's ability to compete with leading AI firms OpenAI and Anthropic within the next year, highlighting their ongoing efforts in AI model development and semiconductor strategy.

Amazon AI Executive Peter DeSantis Predicts Availability of 'Commercially Useful' Quantum Computers in 5-7 Years

06/17/2026, 09:36 AM economy forecast ai Amazon

Amazon's AI executive, Peter DeSantis, forecasts that the first commercially useful quantum computers will be available within the next five to seven years, marking a significant milestone in the technology's development and potential applications.

Survey Reveals Target, Walmart, and Amazon Among Brands Losing LGBTQ+ Consumer Spending Due to DEI Policy Perceptions

06/17/2026, 08:37 AM business review Costco Ben & Jerry's Amazon Delta Air Lines Kroger Walmart Target Apple

A recent survey by the Human Rights Campaign Foundation reveals that LGBTQ+ consumers are increasingly shifting their spending based on companies' diversity, equity, and inclusion (DEI) policies, significantly impacting brand loyalty and sales.

SpaceX Surpasses Amazon in Market Cap, Shares Rise 4% Amid Investor Optimism

06/17/2026, 01:36 AM economy stock_growth aero_defense SpaceX Amazon Microsoft

SpaceX's stock has surged 62% since its IPO, briefly surpassing Amazon and Microsoft in market capitalization, raising questions about its high valuation amid significant losses.

Analysts expect Honeywell (HON), Amazon (AMZN), and Capital One (COF) to benefit from falling oil prices

06/15/2026, 09:36 AM economy review Analysts finance Amazon Capital One Honeywell

The recent agreement between the U.S. and Iran to end their conflict has led to a significant surge in stock prices, particularly benefiting companies like Honeywell and Amazon due to falling oil prices, which could ease inflation and support consumer spending.

Trump Threatens France with 100% Tariffs on Wine if Tech Sales Tax is Not Scrapped

06/14/2026, 11:36 PM politics announcement Meta Platforms Amazon

President Trump's warning to France about imposing 100% tariffs on French wines and champagne highlights ongoing tensions over France's digital services tax, which targets U.S. tech companies. This situation could significantly impact the French wine industry, which relies heavily on U.S. exports.

Jim Cramer Highlights SpaceX’s IPO Potential to Influence AI Equity Offerings and Market Sentiment

06/12/2026, 03:35 PM economy forecast ai software Meta Platforms SpaceX Amazon Microsoft

SpaceX's successful IPO, debuting at $161 per share and valuing the company at approximately $2.1 trillion, could stimulate a wave of new equity offerings, particularly in the AI sector, according to Jim Cramer. This event may create a more favorable environment for stocks and influence investor sentiment in the coming week.