Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 231.39

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 6 of 9

Analysts Goldman Sachs initiate coverage of Intel (INTC) with neutral rating and $150 target price, indicating 14% upside

06/25/2026, 09:36 AM economy rating_growth Analysts: analysts, Goldman Sachs semiconductors Micron Meta Platforms Advanced Micro Devices Amazon Microsoft Nvidia Alphabet Intel Apple Broadcom

Micron's strong quarterly performance has led to a significant stock increase, but concerns over rising memory-chip prices are impacting major tech companies reliant on these components. Investors are also closely watching FedEx Freight's upcoming earnings as it reports independently for the first time.

Amazon to Invest Additional $13 Billion in AI and Cloud Infrastructure in India, Raising Total Commitment to $48 Billion

06/25/2026, 02:36 AM announcement ai software Amazon

Amazon's commitment to invest an additional $13 billion in India for AI and cloud infrastructure underscores its strategic focus on the rapidly growing Indian market, bringing its total investment to $48 billion by 2030.

Amazon’s Zoox Introduces Redesigned Robotaxi Ahead of U.S. Expansion

06/24/2026, 08:37 AM economy announcement auto Amazon

Zoox, Amazon's self-driving vehicle subsidiary, has introduced an upgraded version of its robotaxi, enhancing passenger comfort and preparing for a broader rollout in the U.S. this year, which is crucial for its competitive positioning against industry leader Waymo.

Congress Considers Bill Requiring Tech Companies to Cover AI Data Center Energy Costs

06/24/2026, 03:37 AM politics announcement software Meta Platforms SpaceX Amazon Microsoft Google

The House of Representatives is considering a bill that would require tech companies to cover the costs associated with the energy demands of their data centers, addressing rising utility costs for consumers. This legislation reflects growing voter dissatisfaction with the financial impact of data centers on electricity prices.

Analysts JPMorgan value Amazon Prime (AMZN) membership at $1,437, suggesting potential for fee increases

06/23/2026, 12:37 PM business forecast Analysts: analysts, JPMorgan internet Amazon

JPMorgan's analysis reveals that Amazon Prime memberships are significantly undervalued at their current price, suggesting potential for increased fees as subscriber growth stabilizes. This insight is crucial for investors as it highlights Prime's role in Amazon's competitive strategy and revenue generation.

Tech Stocks Decline as Investors Question Buying Opportunities Amid Market Pullback

06/23/2026, 12:36 AM review tech finance Meta Platforms SpaceX Amazon Alphabet

The tech sector is experiencing significant declines, raising concerns among investors about whether this marks the beginning of a deeper correction or a potential buying opportunity. Major tech stocks, including Amazon and Alphabet, have seen substantial drops, while SpaceX has faced a notable 16% decline.

Analysts see buying opportunity in Magnificent 7 stocks amid recent pullback, says Fundstrat’s Mark Newton

06/22/2026, 09:06 PM review Analysts: analysts ai tech Meta Platforms Amazon Microsoft Nvidia Alphabet

The recent decline in the Magnificent 7 stocks may present a buying opportunity for investors, as bullish trends in U.S. equities suggest potential recovery ahead.

U.S. Waives Iranian Oil Sanctions for 60 Days Amid Market Decline in Big Tech Stocks

06/22/2026, 09:06 PM review energy finance Meta Platforms SpaceX Amazon Microsoft Alphabet Chevron

The U.S. decision to waive Iranian oil sanctions for 60 days is expected to increase crude supply and lower oil prices, while a rotation out of major tech stocks has negatively impacted the S&P 500 and Nasdaq indices. This shift highlights ongoing concerns about growth stocks amid rising yields and geopolitical developments.

U.S. Stock Futures Remain Stable Following Tech Sell-Off Impacting S&P 500

06/22/2026, 03:36 PM review tech finance Amazon

U.S. stock futures showed little movement following a significant sell-off in technology stocks that negatively impacted the S&P 500 and Nasdaq indices. This trend highlights ongoing investor concerns in the tech sector, particularly regarding major companies like Alphabet and Amazon.

Amazon’s Prime Day Event Set to Highlight Consumer Trends Amid Inflation Concerns

06/22/2026, 01:38 PM business review retail internet Amazon

Amazon's upcoming Prime Day event is crucial for the company as it seeks to solidify its position as a leading destination for everyday essentials amid rising inflation and changing consumer behavior. Analysts predict a significant increase in sales, which could have broader implications for the retail sector.