Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 232.16

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 5 of 9

Midyear Scorecard: Palo Alto Networks (PANW) Leads with 85.1% Gain, While Nike (NKE) Declines 35.6%

07/01/2026, 10:36 AM economy review Amazon Eaton Palo Alto Networks Intel Corning Nike Starbucks

The midyear scorecard reveals significant stock performance shifts, with notable recoveries and declines among key holdings, highlighting the volatility and potential opportunities in the current market landscape for investors.

'Magnificent Seven' Stocks Experience Significant Decline in June, Raising Concerns Over AI Spending

07/01/2026, 09:36 AM investing review ai software Meta Platforms Amazon Microsoft Nvidia Alphabet Tesla

The 'Magnificent Seven' tech giants experienced a significant decline in market value in June, losing approximately $2 trillion as investors reassess their growth prospects amid rising AI spending. This shift highlights concerns over their cash flow and capital expenditures, impacting investor sentiment.

AI Demand Drives Investment in Semiconductor Companies Amidst Declining Oil Prices

06/30/2026, 07:35 PM review ai semiconductors Micron Advanced Micro Devices Amazon Intel Nike

The ongoing demand for artificial intelligence is driving significant investment into semiconductor companies, while concerns about consumer demand in China and a notable decline in oil prices are also shaping market dynamics.

Jim Cramer Highlights Shift in AI Trade, Favoring Suppliers Over Major Tech Firms

06/30/2026, 03:37 PM economy review ai semiconductors Micron Meta Platforms Amazon Microsoft Nvidia Alphabet Sandisk Intel Tesla Apple

Jim Cramer highlights a significant shift in Wall Street's approach to the artificial intelligence sector, where tech companies investing heavily in AI are facing market penalties, while suppliers of AI infrastructure are thriving. This trend is crucial for investors to understand as it indicates changing dynamics in tech stock valuations.

Analysts recommend a catch-up bounce strategy for Amazon (AMZN) using a bull call spread

06/30/2026, 08:36 AM investing recommendation Analysts: analysts internet Amazon

Amazon (AMZN) is positioned for a potential rebound as technical indicators suggest a shift in momentum, making it a compelling option for investors looking to capitalize on its lagging performance compared to other tech stocks.

Amazon Web Services Invests $1 Billion in New AI Unit to Enhance Customer Collaboration

06/30/2026, 08:36 AM economy announcement ai software Amazon

Amazon Web Services (AWS) is investing $1 billion to establish a Forward Deployed Engineering unit aimed at helping customers implement artificial intelligence systems, marking a significant move in the competitive AI landscape.

Analysts UBS expect continued growth in AI-related stocks despite $2.3 trillion decline in Magnificent 7 value

06/30/2026, 03:35 AM economy forecast Analysts: analysts, UBS ai semiconductors Meta Platforms Amazon Microsoft Nvidia Alphabet Tesla Apple

The Magnificent 7 tech companies have collectively lost $2.3 trillion in value this month due to investor concerns over their heavy infrastructure spending, particularly in artificial intelligence, while semiconductor stocks continue to thrive amidst this turmoil.