Ticker: AMZN

Amazon

Internet Consumer Discretionary Specialty Retail

Price 231.88

Reco Hold Potential 54 Risk 65 Updated 2026-07-27

Official website

Forecast impact

positive

Target +38.7% target fill 72.1%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-08-20

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Amazon is a leading global e-commerce and cloud computing company. Its core products include online retail services, Amazon Prime subscriptions, and Amazon Web Services (AWS), which provides cloud solutions. Major business segments encompass North America, International, and AWS, with the majority of revenue generated from online sales and cloud services. The company also engages in digital advertising and subscription services, contributing to its diverse revenue streams.

Investment Profile

The investment profile of Amazon is more aligned with growth investors, given its focus on expanding market share and innovation in technology and services. The absence of dividends indicates a reinvestment strategy aimed at long-term growth. The stock may appeal to those with a medium to long-term investment horizon, reflecting its potential for capital appreciation.

Category: Internet Sector: Consumer Discretionary Industry: Specialty Retail Investment style: Growth Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-07-27

EPS (TTM) — earnings per share for the last 12 months, $: 8.49
Revenue QoQ — quarter-over-quarter revenue growth: -14.9%
EPS surprise: 70.6%
20d volatility: 1.5%

AI recommendation changes

Date	Before	After	Reason
2026-07-01	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-30	Buy	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-05-22	Hold	Buy	Strong momentum and positive EPS surprise indicate growth potential.
2026-05-16	Buy	Hold	Mixed momentum and fundamentals; cautious outlook warranted.
2026-05-08	—	Buy	Strong EPS surprise, but revenue decline raises concerns.
2026-05-07	Buy	Hold	Компания показывает положительную динамику в долгосрочной перспективе, однако недавнее снижение выручки может вызывать опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-04-17	Hold	Buy	Компания Amazon демонстрирует сильный рост выручки и положительную динамику цен на акции в краткосрочной и долгосрочной перспективе, что указывает на высокий потенциал роста. Низкий уровень риска также делает её привлека
2026-02-18	Sell	Hold	Несмотря на недавний рост выручки, акции Amazon показывают негативную динамику на краткосрочных интервалах. Рекомендуется удерживать позиции до более ясных сигналов о восстановлении.
2026-02-10	Hold	Sell	Акции Amazon демонстрируют значительное снижение за последние месяцы, что указывает на ухудшение рыночных условий. Высокий риск связан с нестабильностью в секторе потребительских циклических товаров.
2026-02-02	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительный сюрприз по EPS, однако недавнее снижение цены акций и волатильность на рынке указывают на определенные риски.
2026-01-23	Hold	Buy	Amazon демонстрирует стабильный рост выручки и положительные сюрпризы по прибыли, что указывает на сильные фундаментальные показатели. Текущая цена также показывает умеренный рост в последние месяцы, что делает акцию при
2026-01-21	Buy	Hold	Компания демонстрирует умеренный рост выручки и положительные сюрпризы по прибыли, однако недавнее снижение цены акций и волатильность могут указывать на риски в краткосрочной перспективе.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-21	Wells Fargo	Target Raised	313 → 322	249.99
2026-07-16	KeyBanc	Target Raised	— → 335	254.96
2026-07-09	Goldman Sachs	Update	— → 335	241.58
2026-06-11	Piper Sandler	Update	— → 330	238
2026-06-01	Truist Financial	Target Raised	— → 320	264.64
2026-06-01	UBS	Update	— → 315	270.64
2026-05-20	Wells Fargo	Target Lowered	313 → 312	259.34
2026-05-01	Robert W. Baird	Target Raised	285 → 300	268.57
2026-05-01	Raymond James	Target Raised	225 → 280	265.06
2026-04-30	Morgan Stanley	Target Raised	300 → 330	261.56
2026-04-30	Scotiabank	Target Raised	275 → 325	258.2323
2026-04-30	Telsey Advisory	Target Raised	300 → 315	260.17
2026-04-30	Needham	Target Raised	265 → 300	259.92
2026-04-30	Roth Capital	Target Raised	285 → 300	259.855
2026-04-30	RBC Capital	Target Raised	300 → 320	259.76
2026-04-30	Deutsche Bank	Target Raised	290 → 315	260
2026-04-30	Goldman Sachs	Target Raised	275 → 325	260.71
2026-04-30	Oppenheimer	Target Raised	275 → 320	260.785
2026-04-30	Bernstein	Target Raised	300 → 315	263.04
2026-04-28	Mizuho Securities	Target Raised	315 → 325	261.12
2026-04-24	Oppenheimer	Target Raised	260 → 275	255.08
2026-04-23	BMO Capital	Target Raised	310 → 315	255.36
2026-04-20	KeyBanc	Target Raised	285 → 325	250.56
2026-04-17	Truist Financial	Target Raised	280 → 285	254.43
2026-02-23	Wells Fargo	Target Lowered	305 → 304	210.11
2026-02-06	Truist Financial	Target Lowered	290 → 280	204.9899
2026-02-06	Wedbush	Target Lowered	340 → 300	204.7796
2026-02-06	Scotiabank	Target Lowered	300 → 275	202.21
2026-02-06	BMO Capital	Target Raised	304 → 310	222.69

News Page 4 of 9

Waymo Expands Driverless Ride Services to Four New U.S. Cities

07/08/2026, 07:36 AM economy announcement auto Amazon Tesla

Waymo is expanding its driverless vehicle services to four new U.S. cities, enhancing its competitive position against rivals like Tesla and Zoox. This expansion is significant as it marks a step towards broader public access to autonomous rides and aims to increase Waymo's market share in the growing robotaxi sector.

Jeff Bezos' Blue Origin Secures $10 Billion in First Public Fundraising Round, Valuing Company at $130 Billion

07/08/2026, 06:36 AM economy fundraising aero_defense Amazon

Blue Origin, founded by Jeff Bezos, is raising approximately $10 billion in its first external funding round, which will value the company at $130 billion. This significant capital influx comes as the space industry sees heightened activity following SpaceX's record IPO.

Jim Cramer Highlights Potential Shift in AI Leadership Following Samsung’s Earnings Impact on Chip Stocks

07/07/2026, 03:35 PM economy review ai tech Micron Meta Platforms Amazon Nvidia Alphabet Samsung Adobe Salesforce Apple

Jim Cramer highlighted a significant market shift following Samsung's disappointing earnings, which negatively impacted chip stocks while boosting shares of major tech companies that had previously underperformed. This suggests a potential change in investor sentiment towards AI-related stocks and the broader tech sector.

Amazon Plans to Raise At Least $25 Billion Through Bond Sale to Support AI Initiatives

07/07/2026, 07:36 AM economy fundraising ai software Amazon

Amazon's plan to raise at least $25 billion through a bond sale highlights its commitment to funding its artificial intelligence initiatives, reflecting a broader trend among tech companies seeking capital for significant investments in AI infrastructure.

Macron and Modi Engage Tech CEOs to Attract AI Investments for France and India

07/03/2026, 10:31 PM economy announcement ai software Amazon

French President Emmanuel Macron and Indian Prime Minister Narendra Modi are actively engaging with major tech CEOs to secure investments in AI infrastructure, highlighting the competitive race among nations to develop their AI capabilities.

Amazon’s Devices Chief Panos Panay Discusses AI Innovations and Semiconductor Strategy

07/03/2026, 04:35 AM economy announcement ai software Amazon

Amazon is enhancing its Alexa voice assistant with a new AI-driven version called Alexa+, aiming to create a more contextual and integrated user experience across various devices. This shift reflects Amazon's strategy to move beyond traditional screens and apps, potentially reshaping consumer interactions with technology.

Trump Acquires Shares in Apple (AAPL), Nvidia (NVDA), and Other Tech Giants Amid Tariff Policy Reversal

07/02/2026, 12:36 PM economy announcement tech Amazon Microsoft Nvidia Alphabet Apple

President Donald Trump's significant stock purchases on April 8, 2025, particularly in major technology companies, coincided with a market downturn triggered by his own tariff announcements, highlighting the intersection of his personal investments and market influence.

Amazon Prepares to Launch Initial Leo Satellite Internet Service Later This Year

07/02/2026, 11:36 AM economy announcement internet software SpaceX Amazon

Amazon's recent deployment of 29 satellites marks a significant step towards launching its Leo internet service later this year, positioning it as a competitor to SpaceX's Starlink in the low Earth orbit satellite market.

Amazon Develops Custom AI Chips for Echo and Fire TV Devices, Aiming for Enhanced User Experience

07/01/2026, 10:36 PM economy announcement ai software Amazon

Amazon is intensifying its focus on developing custom chips for its consumer devices, which could enhance the performance and security of its AI capabilities, particularly with the launch of Alexa+. This strategic move aims to strengthen Amazon's ecosystem and compete more effectively in the AI market.

Amazon and Flipkart Intensify Competition in India’s Rapid Delivery Market

07/01/2026, 05:35 PM review internet retail Amazon Walmart

The rapid growth of quick commerce in India is prompting major players like Amazon and Flipkart to aggressively compete in the under-15-minute delivery market, which is projected to account for nearly 40% of online retail sales by 2030. This shift is crucial for maintaining relevance in a changing consumer landscape.