Ticker: GOOG

Alphabet

Internet Communication Services Internet Content & Information

Price 326.57

Reco Sell Potential 36 Risk 75 Updated 2026-07-28

Official website

Forecast impact

negative

Target +7.2% target fill 93.3%

Reaction D5 pending · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-08-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Alphabet Inc. operates as a global technology company, primarily known for its search engine, Google. Its core products include online advertising services, cloud computing, software, and hardware. Major business segments encompass Google Services, Google Cloud, and Other Bets, with the majority of revenue generated from advertising through platforms like Google Ads and YouTube. The company also invests in various innovative technologies and ventures.

Investment Profile

The investment profile of Alphabet is more aligned with growth investors due to its strong revenue growth and innovative product offerings. The company has a modest dividend yield, indicating a focus on reinvestment rather than high dividend payouts. Its performance suggests potential for capital appreciation over time, making it suitable for those looking for long-term growth opportunities.

Category: Internet Sector: Communication Services Industry: Internet Content & Information Investment style: Growth Horizon: Long-term Company type: Tech Giant Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-24

EPS (TTM) — earnings per share for the last 12 months, $: 13.24
Revenue QoQ — quarter-over-quarter revenue growth: -3.5%
EPS surprise: 7.2%
20d volatility: 2.3%
Dividend yield: 0.2%
last ex-date: 2026-06-08

AI recommendation changes

Date	Before	After	Reason
2026-07-24	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-07-19	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-11	Hold	Buy	Weak fundamentals offset by moderate analyst support.
2026-07-09	Buy	Hold	Weak fundamentals and mixed momentum signal caution.
2026-07-01	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-06-23	Buy	Sell	Weak fundamentals and negative momentum raise concerns.
2026-06-19	Hold	Buy	Strong momentum but recent revenue decline raises concerns.
2026-06-01	Buy	Hold	Strong fundamentals, but recent momentum is concerning.
2026-05-08	—	Buy	Strong momentum and solid fundamentals support growth outlook.
2026-05-08	Hold	Buy	Компания Alphabet демонстрирует стабильный рост выручки и положительные показатели EPS, что указывает на её сильные финансовые позиции. Низкий риск и высокая динамика цен делают её привлекательной для инвестиций.
2026-05-01	Buy	Hold	Компания Alphabet демонстрирует сильный рост выручки и положительные показатели по EPS, что указывает на устойчивый бизнес. Текущая цена акций также показывает значительный рост за последние месяцы, что делает её привлек
2026-04-02	Hold	Buy	Компания показывает сильный рост выручки и положительную динамику в долгосрочной перспективе, несмотря на недавние колебания цен. Низкий дивидендный доход и умеренный риск делают её привлекательной для инвестиций.
2026-03-23	Buy	Hold	Компания показывает стабильный рост выручки и положительный EPS, однако недавние колебания цен и снижение краткосрочного момента могут указывать на неопределенность на рынке.
2026-03-14	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику на длительном горизонте, однако недавние колебания цен и низкая дивидендная доходность могут вызывать опасения.
2026-03-05	Buy	Hold	Компания показывает стабильный рост выручки и положительные результаты по EPS, однако недавние падения цен акций могут указывать на краткосрочные риски.
2026-02-24	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику за последние 120 дней, однако недавние колебания цен и низкая дивидендная доходность могут вызывать осторожность.
2026-02-16	Buy	Hold	Компания показывает сильный рост за последние 120 дней, однако недавние колебания цен и снижение на коротких временных интервалах указывают на возможные риски. Рекомендуется удерживать акции до более ясной динамики.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-24	Macquarie	Update	— → 515	318.34
2026-07-23	D.A. Davidson	Target Lowered	— → 350	315.62
2026-07-23	Canaccord Genuity	Update	— → 450	341.91
2026-07-23	Cantor Fitzgerald	Target Lowered	— → 420	341.91
2026-07-23	Rosenblatt Securities	Update	— → 393	341.91
2026-07-23	Oppenheimer	Target Lowered	— → 400	341.91
2026-07-23	UBS	Target Lowered	— → 379	341.91
2026-07-23	Piper Sandler	Target Raised	— → 425	341.91
2026-07-23	Oppenheimer	Update	— → 515	341.91
2026-07-23	Wolfe Research	Update	— → 460	341.91
2026-07-16	UBS	Update	— → 430	370.21
2026-07-10	KeyBanc	Target Raised	— → 445	353.13
2026-07-02	Wells Fargo	Target Lowered	— → 416	357.89
2026-06-02	Wells Fargo	Update	— → 435	372.58
2026-06-01	Truist Financial	Target Raised	— → 430	371.19919
2026-06-01	Wells Fargo	Update	— → 515	376.43
2026-05-21	Goldman Sachs	Update	— → 450	384.9
2026-05-20	Stifel Nicolaus	Update	— → 420	384.9
2026-05-15	Oppenheimer	Target Raised	425 → 445	397.17
2026-04-30	Scotiabank	Target Raised	400 → 450	371.76999
2026-04-30	Raymond James	Target Raised	400 → 425	367.13
2026-04-30	Oppenheimer	Target Raised	360 → 425	367.03
2026-04-22	Truist Financial	Update	— → 385	337.73
2026-03-13	Needham	Update	— → 400	303.21
2026-02-12	UBS	Target Raised	345 → 348	310.775
2026-02-05	Scotiabank	Target Raised	375 → 400	323.465

News Page 2 of 10

Google Cloud CEO Thomas Kurian Reports 50% Increase in Customer Spending Amid Strong Cloud Growth

07/23/2026, 08:37 AM economy growth software ai Alphabet

Google's cloud business is experiencing significant growth, with existing customers increasing their spending by approximately 50%, which is crucial for the company's overall performance amid rising capital expenditures.

Amazon Announces Layoffs Amid Market Concerns Following Earnings Reports from Tesla and Alphabet

07/23/2026, 06:37 AM economy announcement Comcast Amazon Warner Bros. Discovery Alphabet IBM Tesla

Investors should note that stock futures are declining following disappointing earnings from Alphabet and Tesla, alongside rising oil prices due to geopolitical tensions, which could impact consumer spending and market sentiment.

Analysts Roth maintain buy rating on Alphabet (GOOGL) with $440 target price, despite increased AI spending forecast

07/23/2026, 05:36 AM investing rating_growth Analysts: analysts ai internet Alphabet

Alphabet's recent financial results prompted mixed reactions from Wall Street analysts, primarily due to the company's increased capital expenditure plans for artificial intelligence, which may impact short-term stock performance despite strong revenue growth.

Stocks to Watch: Lockheed Martin Surges on Earnings Beat, Tesla Falls After Earnings Miss

07/23/2026, 05:36 AM business review Comcast Alphabet IBM Tesla Lockheed Martin Texas Instruments Eli Lilly

Tesla's shares fell nearly 6% following a disappointing earnings report, while Lockheed Martin's stock rose 6% after exceeding profit expectations. Alphabet also saw a decline as it raised its capital expenditure forecast significantly to enhance its AI capabilities.

Shares of Tesla (TSLA) and Alphabet (GOOGL) Decline in Premarket Trading Amid AI Spending Concerns

07/23/2026, 01:36 AM economy stock_drop ai software Alphabet Tesla

Alphabet and Tesla's shares dropped in premarket trading due to concerns over rising artificial intelligence spending, which has raised investor anxiety about the companies' financial health amid increased capital expenditures.

Analysts Goldman Sachs expect Brent crude prices to exceed $120 per barrel in Q4 amid geopolitical tensions

07/22/2026, 11:35 PM forecast Analysts: analysts, Goldman Sachs energy Meta Platforms Amazon Microsoft Alphabet Tesla Apple

Investors are increasingly focused on the spending habits of major tech companies, as evidenced by Alphabet and Tesla's recent stock declines despite reporting solid earnings. This trend highlights the importance of capital expenditure in evaluating company performance, particularly in the context of the ongoing AI boom.

Analysts Mizuho recommend buying Alphabet (GOOGL) shares despite after-hours decline following AI spending announcements

07/22/2026, 07:36 PM economy rating_growth Analysts: analysts, Mizuho software Alphabet Tesla

The recent earnings reports from Alphabet and Tesla highlight a critical focus on AI spending, revealing negative free cash flow for both companies despite better-than-expected revenue. This trend raises concerns about future returns on investment in the tech sector as major players prepare for increased capital expenditures.

U.S. President Donald Trump Escalates Threats Against Iran Amid Rising Tensions in the Red Sea

07/22/2026, 06:35 PM review energy ai Alphabet Samsung IBM Tesla

Escalating tensions between the U.S. and Iran, alongside attacks by Houthi rebels in the Red Sea, are raising concerns in energy markets, while major tech companies report mixed earnings amid rising costs and investments in artificial intelligence.

Alphabet (GOOGL) Reports Strong Q2 Revenue Growth but Faces Concerns Over Increased AI Spending and Capital Expenditure Outlook

07/22/2026, 05:36 PM economy review ai internet Alphabet

Alphabet's second-quarter results showed strong revenue growth driven by AI, but disappointing operational earnings and increased capital expenditure forecasts led to a decline in its stock price, highlighting investor concerns about rising costs and competition in the AI space.

Market Movers: Weekly Jobless Claims and Earnings Reports to Watch

07/22/2026, 04:36 PM investing review Advanced Micro Devices Alphabet Blackstone American Airlines Intel Tesla Lockheed Martin

Investors should pay attention to upcoming earnings reports and economic indicators, as several major companies are set to release their financial results, which could significantly impact stock prices and market sentiment.