Ticker: GOOG

Alphabet

Internet Communication Services Internet Content & Information

Price 326.57

Reco Sell Potential 36 Risk 75 Updated 2026-07-28

Official website

Forecast impact

negative

Target +7.2% target fill 93.3%

Reaction D5 pending · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-08-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Alphabet Inc. operates as a global technology company, primarily known for its search engine, Google. Its core products include online advertising services, cloud computing, software, and hardware. Major business segments encompass Google Services, Google Cloud, and Other Bets, with the majority of revenue generated from advertising through platforms like Google Ads and YouTube. The company also invests in various innovative technologies and ventures.

Investment Profile

The investment profile of Alphabet is more aligned with growth investors due to its strong revenue growth and innovative product offerings. The company has a modest dividend yield, indicating a focus on reinvestment rather than high dividend payouts. Its performance suggests potential for capital appreciation over time, making it suitable for those looking for long-term growth opportunities.

Category: Internet Sector: Communication Services Industry: Internet Content & Information Investment style: Growth Horizon: Long-term Company type: Tech Giant Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-24

EPS (TTM) — earnings per share for the last 12 months, $: 13.24
Revenue QoQ — quarter-over-quarter revenue growth: -3.5%
EPS surprise: 7.2%
20d volatility: 2.3%
Dividend yield: 0.2%
last ex-date: 2026-06-08

AI recommendation changes

Date	Before	After	Reason
2026-07-24	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-07-19	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-11	Hold	Buy	Weak fundamentals offset by moderate analyst support.
2026-07-09	Buy	Hold	Weak fundamentals and mixed momentum signal caution.
2026-07-01	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-06-23	Buy	Sell	Weak fundamentals and negative momentum raise concerns.
2026-06-19	Hold	Buy	Strong momentum but recent revenue decline raises concerns.
2026-06-01	Buy	Hold	Strong fundamentals, but recent momentum is concerning.
2026-05-08	—	Buy	Strong momentum and solid fundamentals support growth outlook.
2026-05-08	Hold	Buy	Компания Alphabet демонстрирует стабильный рост выручки и положительные показатели EPS, что указывает на её сильные финансовые позиции. Низкий риск и высокая динамика цен делают её привлекательной для инвестиций.
2026-05-01	Buy	Hold	Компания Alphabet демонстрирует сильный рост выручки и положительные показатели по EPS, что указывает на устойчивый бизнес. Текущая цена акций также показывает значительный рост за последние месяцы, что делает её привлек
2026-04-02	Hold	Buy	Компания показывает сильный рост выручки и положительную динамику в долгосрочной перспективе, несмотря на недавние колебания цен. Низкий дивидендный доход и умеренный риск делают её привлекательной для инвестиций.
2026-03-23	Buy	Hold	Компания показывает стабильный рост выручки и положительный EPS, однако недавние колебания цен и снижение краткосрочного момента могут указывать на неопределенность на рынке.
2026-03-14	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику на длительном горизонте, однако недавние колебания цен и низкая дивидендная доходность могут вызывать опасения.
2026-03-05	Buy	Hold	Компания показывает стабильный рост выручки и положительные результаты по EPS, однако недавние падения цен акций могут указывать на краткосрочные риски.
2026-02-24	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику за последние 120 дней, однако недавние колебания цен и низкая дивидендная доходность могут вызывать осторожность.
2026-02-16	Buy	Hold	Компания показывает сильный рост за последние 120 дней, однако недавние колебания цен и снижение на коротких временных интервалах указывают на возможные риски. Рекомендуется удерживать акции до более ясной динамики.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-24	Macquarie	Update	— → 515	318.34
2026-07-23	D.A. Davidson	Target Lowered	— → 350	315.62
2026-07-23	Canaccord Genuity	Update	— → 450	341.91
2026-07-23	Cantor Fitzgerald	Target Lowered	— → 420	341.91
2026-07-23	Rosenblatt Securities	Update	— → 393	341.91
2026-07-23	Oppenheimer	Target Lowered	— → 400	341.91
2026-07-23	UBS	Target Lowered	— → 379	341.91
2026-07-23	Piper Sandler	Target Raised	— → 425	341.91
2026-07-23	Oppenheimer	Update	— → 515	341.91
2026-07-23	Wolfe Research	Update	— → 460	341.91
2026-07-16	UBS	Update	— → 430	370.21
2026-07-10	KeyBanc	Target Raised	— → 445	353.13
2026-07-02	Wells Fargo	Target Lowered	— → 416	357.89
2026-06-02	Wells Fargo	Update	— → 435	372.58
2026-06-01	Truist Financial	Target Raised	— → 430	371.19919
2026-06-01	Wells Fargo	Update	— → 515	376.43
2026-05-21	Goldman Sachs	Update	— → 450	384.9
2026-05-20	Stifel Nicolaus	Update	— → 420	384.9
2026-05-15	Oppenheimer	Target Raised	425 → 445	397.17
2026-04-30	Scotiabank	Target Raised	400 → 450	371.76999
2026-04-30	Raymond James	Target Raised	400 → 425	367.13
2026-04-30	Oppenheimer	Target Raised	360 → 425	367.03
2026-04-22	Truist Financial	Update	— → 385	337.73
2026-03-13	Needham	Update	— → 400	303.21
2026-02-12	UBS	Target Raised	345 → 348	310.775
2026-02-05	Scotiabank	Target Raised	375 → 400	323.465

News Page 3 of 10

Stocks Making Significant Moves After Hours: Alphabet, Tesla, IBM, Las Vegas Sands, ServiceNow, and More

07/22/2026, 02:36 PM business review Medpace Holdings QuantumScape Shutterstock Alphabet SL Green Realty IBM Rollins CSX Corporation Las Vegas Sands

Several companies experienced significant stock movements in after-hours trading, with Alphabet's shares dropping over 4% due to increased capital expenditure forecasts, while Medpace Holdings surged nearly 19% after exceeding earnings expectations.

Analysts provide technical analysis on Alphabet (GOOGL) ahead of earnings report

07/22/2026, 10:36 AM investing research Analysts: analysts internet Alphabet

Alphabet's upcoming earnings report is critical as the stock has shown significant volatility and is currently trading near key technical levels, which could influence its future performance and that of the broader market.

Analysts Evercore ISI expect YouTube’s advertising revenue growth to ease to $10.81 billion amid increased user scale

07/22/2026, 09:37 AM economy forecast Analysts: analysts, Evercore ISI internet Alphabet

YouTube's advertising revenue growth is projected to slow down, with expected revenue of $10.81 billion, reflecting a 10% increase year-over-year, down from 11% in the previous quarter. This shift is significant for investors as it indicates a maturation of YouTube's advertising potential amidst increasing competition.

CNBC Daily Open: U.S. to Raise Tariffs on Generic Drugs, AI Developments, and Earnings Reports Ahead

07/21/2026, 11:36 PM announcement ai healthcare Alphabet Tesla

Investors face significant developments today, including a proposed increase in tariffs on generic drugs by the U.S. government, which could impact the pharmaceutical sector, particularly companies in India. Additionally, key earnings reports from major firms like Alphabet and Tesla are anticipated, alongside ongoing geopolitical tensions involving Iran.

Market Update: Key Stocks to Watch as AT&T, PulteGroup, Alphabet, and Tesla Prepare to Report Earnings

07/21/2026, 04:37 PM investing review Micron VanEck Alphabet PulteGroup Teradyne Tesla AT&T

Investors should note that major stocks like AT&T, Alphabet, and Tesla are experiencing significant fluctuations, with AT&T down 14% over three months and Alphabet trading at a high forward price-to-earnings ratio, indicating strong market expectations. The semiconductor sector is also showing volatility, with the VanEck Semiconductor ETF recently gaining but still down from its June highs.

Google (GOOGL) Expands Gemini Lineup with New Affordable Models to Compete in AI Market

07/21/2026, 08:38 AM economy announcement ai Alphabet

Alphabet's introduction of three new Gemini models, particularly the Gemini 3.5 Flash Cyber, aims to enhance its competitive stance in the cybersecurity sector against rivals like Anthropic, while also addressing cost efficiency in AI workloads.

U.S. President Donald Trump Imposes 50% Tariffs on Certain Canadian Exports Amid Ongoing Iran Conflict

07/20/2026, 06:36 PM announcement finance energy Advanced Micro Devices Microsoft Alphabet

The Trump administration's decision to impose 50% tariffs on select Canadian exports is a significant move that could impact trade relations and market dynamics, particularly in the context of ongoing military tensions with Iran.

Alphabet (GOOGL) Shares Rise 3% Following Report of New AI Chip Development

07/20/2026, 07:37 AM economy growth ai Alphabet

Alphabet's stock rose 3% following news of its development of a new server chip, 'Frozen v2,' aimed at enhancing the efficiency of its AI models, which is crucial for addressing internal compute shortages and maintaining competitive edge in the AI sector.

Earnings Season Highlights: Alphabet, Tesla, and Other Major Companies Set to Report This Week

07/19/2026, 06:31 AM investing review auto finance Alphabet IBM Tesla CME Group General Motors

This week marks a significant earnings season for investors, with major companies like Alphabet and Tesla set to report their quarterly results, which could influence market trends and investor sentiment.

Warren Buffett Reveals Reasons for Ending Donations to Gates Foundation Amid Controversy

07/18/2026, 08:31 AM investing announcement Alphabet Apple

Warren Buffett's recent CNBC interview revealed significant changes in his philanthropic strategy and investment decisions, including the cessation of donations to the Gates Foundation and the initiation of a substantial investment in Alphabet, which could influence Berkshire Hathaway's future direction and investor sentiment.