Tim Cook's leadership at Apple has been marked by significant achievements, including a staggering 2,280% increase in share price since he took over in August 2011, compared to a 555% rise in the S&P 500. Under his guidance, Apple's market cap soared from approximately $350 billion to over $4.7 trillion, briefly surpassing $5 trillion.
Despite these accomplishments, Jim Cramer argues that Cook has not received the recognition he deserves, often being compared unfavorably to Steve Jobs. Cramer emphasizes that Cook's success is not merely due to inheriting the iPhone but also stems from his strategic focus on services, buybacks, and maintaining consumer loyalty through product innovation.
Cook expanded Apple's product line with successful devices like the Apple Watch and AirPods, although not all products were hits, as seen with the Vision Pro headset. His adept management of the supply chain, especially during rising memory costs, has been crucial, although recent price hikes on Macs and iPads indicate ongoing challenges.
As Ternus takes over, he will need to address ongoing issues such as AI strategy and supply chain management while proving to investors that he can sustain and build upon Cook's legacy