Ticker: SHOP

Shopify

Internet Technology Software - Application

Price 168.68

Reco Buy Potential 80 Risk 36 Updated 2026-10-26

Official website

Forecast impact

positive

Target +21.5% target fill 82.3%

Reaction D5 pending · D10 pending fresh confirmed · market trust

Impact Potential +6 · Risk -3 valid until 2026-11-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Shopify is a technology company that provides a cloud-based e-commerce platform for businesses to create and manage online stores. Its core products include website building tools, payment processing, and inventory management. Major business segments encompass subscription solutions and merchant solutions, with primary revenue sources derived from subscription fees and transaction fees on sales made through its platform.

Investment Profile

The investment profile of Shopify is more aligned with growth investors, given its focus on expanding its e-commerce capabilities and market presence. The company has shown potential for future revenue growth, although it currently faces volatility and risks associated with market fluctuations.

Category: Internet Sector: Technology Industry: Software - Application Investment style: Growth Horizon: Long-term Company type: Tech Giant Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-10-23

EPS (TTM) — earnings per share for the last 12 months, $: 1.49
Revenue QoQ — quarter-over-quarter revenue growth: 13.0%
EPS surprise: 10.4%
20d volatility: 2.5%

AI recommendation changes

Date	Before	After	Reason
2026-09-22	Hold	Buy	Strong revenue growth and positive EPS surprise support bullish outlook.
2026-09-03	Buy	Hold	Mixed performance; cautious due to high risk.
2026-08-08	Hold	Buy	Strong momentum and positive earnings surprise support growth outlook.
2026-07-29	Sell	Hold	Strong momentum but revenue decline raises concerns.
2026-07-23	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-07-02	Sell	Hold	Mixed performance; cautious due to revenue decline.
2026-05-30	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-08	—	Hold	Weak momentum and high risk overshadow potential upside.
2026-05-08	Hold	Hold	Компания показывает сильный рост выручки, но недавние колебания цен и снижение на длительном горизонте вызывают опасения. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении.
2026-02-12	Sell	Hold	Компания показывает смешанные результаты, с недавним падением цены акций и высоким уровнем риска. Однако рост выручки и положительная динамика в краткосрочной перспективе могут свидетельствовать о потенциальном восстанов
2026-02-02	Hold	Sell	Компания испытывает значительное давление на акции в последние месяцы, однако рост выручки и положительный сюрприз по EPS могут свидетельствовать о долгосрочных перспективах. Рекомендуется удерживать акции до более ясных

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-23	Oppenheimer	Target Raised	175 → 205	168.81
2026-10-14	Robert W. Baird	Target Raised	160 → 190	176.52
2026-10-14	Stifel Nicolaus	Target Raised	— → 210	176.52
2026-10-12	Cantor Fitzgerald	Target Raised	145 → 158	170.85
2026-10-08	Seaport Global	Target Raised	175 → 180	166.16
2026-09-24	Mizuho Securities	Update	— → 180	142.34
2026-09-10	Bernstein	Update	— → 160	126.6
2026-09-08	Piper Sandler	Target Raised	172 → 180	145.09
2026-08-17	Seaport Global	Target Raised	160 → 175	150.25
2026-08-07	Wells Fargo	Target Raised	144 → 180	147.44
2026-08-06	D.A. Davidson	Target Raised	140 → 200	145.67
2026-08-06	Cantor Fitzgerald	Target Raised	— → 145	144.24
2026-08-06	RBC Capital	Target Raised	170 → 180	144.24
2026-08-06	UBS	Target Raised	130 → 145	144.24
2026-08-06	Goldman Sachs	Target Raised	170 → 194	144.24
2026-08-06	Barclays	Target Raised	126 → 145	144.24
2026-08-05	Canaccord Genuity	Target Raised	— → 180	144.24
2026-08-05	Jefferies	Target Raised	160 → 175	144.24
2026-08-05	Truist Financial	Target Raised	150 → 180	144.24
2026-08-05	Evercore ISI	Target Raised	135 → 175	147.67
2026-07-21	Redburn Partners	Update	— → 130	124.48
2026-07-12	Jefferies	Rating Upgraded	— → 160	122.54
2026-07-09	Stifel Nicolaus	Rating Upgraded	— → 150	123.17
2026-05-06	UBS	Target Lowered	145 → 130	106.8635
2026-05-06	D.A. Davidson	Target Lowered	195 → 140	107.76
2026-05-06	Oppenheimer	Target Lowered	200 → 175	107.63
2026-05-06	Robert W. Baird	Target Lowered	160 → 150	107.63
2026-05-06	Barclays	Target Lowered	130 → 126	107.63
2026-05-05	Jefferies	Target Lowered	150 → 140	107.63
2026-05-05	Piper Sandler	Target Lowered	165 → 150	105.745
2026-03-08	Jefferies	Update	— → 150	130.2
2026-02-17	Truist Financial	Rating Upgraded	— → 150	112.7
2026-02-16	Jefferies	Target Lowered	160 → 125	112.7

News Page 1 of 2

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Several Wall Street firms have initiated or reiterated coverage on key companies, highlighting strong growth potential in sectors like AI, biotech, and cloud infrastructure, which could influence investor sentiment and stock performance.

Analysts Bernstein initiates coverage of Shopify (SHOP) with outperform rating and $160 target price, expecting 26% upside

09/11/2026, 03:36 AM investing rating_growth Analysts: analysts, Bernstein internet Shopify

Bernstein has initiated coverage of Shopify with an outperform rating and a price target of $160, suggesting a potential 26% upside, indicating confidence in the company's recovery from recent market pressures.

Shopify President Harley Finkelstein Highlights AI’s Role in a New Era of Entrepreneurship

08/05/2026, 04:36 PM business growth software internet Shopify

Shopify's President Harley Finkelstein emphasized the transformative role of artificial intelligence in enhancing entrepreneurship, stating that AI is significantly aiding smaller brands in reaching customers and driving sales.

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Several companies experienced significant stock movements, with Braiin's shares soaring 62% following the launch of its AI agent for real estate, while AppLovin faced a 12% decline, marking a challenging week for the software stock.

Analysts Jefferies raised Tesla (TSLA) target price to $400, while JPMorgan upgraded American Express (AXP) to overweight

07/13/2026, 05:39 AM investing review Analysts: analysts, Jefferies, JPMorgan MDU Resources NIO Capital One Keysight Technologies Deckers Outdoor Atmos Energy American Express Tesla Shopify

Several significant analyst upgrades and downgrades were announced, impacting various companies across sectors, with notable adjustments for Tesla, American Express, and Nio, among others. These changes reflect analysts' confidence in certain stocks amid current market conditions.

Analysts Jefferies upgraded Shopify (SHOP) and Deckers Outdoor Group (DECK) to Buy, citing strong fundamentals and product innovation

07/13/2026, 05:39 AM business rating_growth Analysts: analysts, Jefferies retail consumer Micron Deckers Outdoor MGM ConocoPhillips Shopify Valero Energy Fastenal

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Analysts Stifel upgraded Shopify (SHOP) to Buy and raised target price to $150, expecting nearly 22% upside

07/10/2026, 05:36 AM investing rating_growth Analysts: analysts, Stifel ai internet Shopify

Stifel's upgrade of Shopify to 'buy' highlights the company's potential growth driven by the rise of autonomous shopping and AI technologies, with a new price target suggesting significant upside for investors.

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07/10/2026, 05:36 AM business review finance ai Vodafone Group WD-40 Company Meta Platforms Delta Air Lines Intel Twilio Shopify

Several companies experienced significant stock movements in premarket trading, with WD-40 Company and Circle Internet Group seeing notable gains following strong earnings and regulatory approval, respectively.