Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -6.9% target fill 107.4%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 16 of 19

Apple (AAPL) Plans Price Increases Amid Ongoing Chip Shortages, Impacting Consumers

06/18/2026, 09:35 AM economy announcement tech consumer Apple

Apple plans to increase prices on its devices due to a significant global shortage of memory and storage chips, which could impact consumer costs but help maintain the company's profit margins. This move reflects the ongoing challenges in the semiconductor market and Apple's strategy to protect its earnings amid rising input costs.

Analysts praise Intel (INTC) as shares surge 8% following potential collaboration with Apple

06/18/2026, 09:35 AM economy rating_growth Analysts: analysts semiconductors Intel Apple

The recent comments from President Trump regarding a potential partnership between Apple and Intel have significantly boosted Intel's stock, highlighting the company's pivotal role in the U.S. semiconductor industry and its ongoing turnaround efforts.

Intel (INTC) Partners with Apple (AAPL) to Design and Build Chips in the U.S.

06/18/2026, 05:36 AM economy announcement software Intel Apple

The Federal Reserve's decision to maintain interest rates and the new leadership of Chairman Kevin Warsh have significant implications for market stability, while developments in the tech and airline sectors highlight shifting strategies and partnerships.

Stocks Making Significant Moves in Premarket Trading: Intel, SpaceX, Micron, Carnival, and More

06/18/2026, 05:36 AM business review SpaceX Marvell Technology Accenture Intel Apple Pfizer Lam Research

Intel's stock surged nearly 9% following news of a deal with Apple to design and manufacture chips in the U.S., positively impacting the semiconductor sector and related stocks. Meanwhile, Pfizer's shares dipped after the CFO announced his departure, and Accenture's stock fell 13% due to a significant acquisition.

SpaceX’s Path to Becoming the World’s Most Valuable Company: Current Valuation and Market Odds

06/18/2026, 04:36 AM business forecast SpaceX Nvidia Apple

SpaceX's recent debut as the fifth-largest public company highlights its significant market valuation of $2.6 trillion, but analysts suggest that moving up to third place could take years, with current options pricing reflecting a 50/50 chance of achieving this by mid-2028.

Intel (INTC) Stock Rises 9% Following Trump’s Announcement of Partnership with Apple for U.S. Chip Design

06/18/2026, 02:36 AM economy stock_growth semiconductors Intel Apple

Intel's stock surged 9% following President Trump's announcement of a partnership with Apple to design and manufacture chips in the U.S., marking a significant turnaround for the company after years of struggles.

Analysts expect market volatility as major stocks like Apple (AAPL) and Kroger (KR) report earnings amid fluctuating economic indicators

06/17/2026, 05:35 PM investing review Analysts: analysts consumer finance JPMorgan Chase Comcast Kroger CME Group Moderna Salesforce Apple Bank of America

The article highlights significant market movements and upcoming events that could influence stock prices, particularly focusing on major companies like Apple, Moderna, and Kroger, as well as broader market trends in energy and banking sectors.

Survey Reveals Target, Walmart, and Amazon Among Brands Losing LGBTQ+ Consumer Spending Due to DEI Policy Perceptions

06/17/2026, 08:37 AM business review Costco Ben & Jerry's Amazon Delta Air Lines Kroger Walmart Target Apple

A recent survey by the Human Rights Campaign Foundation reveals that LGBTQ+ consumers are increasingly shifting their spending based on companies' diversity, equity, and inclusion (DEI) policies, significantly impacting brand loyalty and sales.

Markets React Positively to Iran Deal as Trump Pursues Resolution in Ukraine-Russia Conflict

06/16/2026, 06:35 PM review finance energy Micron Advanced Micro Devices SpaceX Microsoft Intel Apple

The impending Iran deal is boosting investor optimism, particularly in oil markets, while President Trump's renewed focus on the Ukraine-Russia conflict may influence geopolitical dynamics. This situation could impact energy prices and stock market trends significantly.

Intel Begins Production of Advanced 18A-P Chip, Moving Closer to Potential Apple Partnership

06/16/2026, 02:37 PM economy announcement semiconductors Intel Apple

Intel's initiation of production for its advanced 18A-P chip node marks a significant step towards potentially securing contracts with major clients like Apple, which could enhance its competitive position in the semiconductor market.