Ticker: AAPL

Apple

Consumer Technology

Price 332.27

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -8.5% target fill 109.3%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

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AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 17 of 19

OpenAI Shifts Focus to Enterprise Market as Apple and Google Expand Consumer AI Offerings

06/11/2026, 07:31 AM economy review ai Google Apple

OpenAI is shifting its focus from consumer products to enterprise solutions, while Apple and Google are ramping up their consumer AI offerings, highlighting a significant strategic divergence in the AI market. This shift could impact market dynamics as companies vie for consumer and enterprise attention amid growing skepticism about AI technology.

SpaceX IPO Set to Impact Retail Stock Holdings and the Magnificent Seven

06/10/2026, 09:33 AM investing announcement ai tech SpaceX Amazon Microsoft Apple

The upcoming IPOs of major tech companies, including SpaceX, Anthropic, and OpenAI, could significantly impact retail investors and the broader market, potentially leading to a reshuffle in stock holdings, particularly among the Magnificent Seven tech stocks.

Stocks Making Significant Moves Midday: Apple, Micron Technology, DraftKings, and J.M. Smucker Report Earnings

06/09/2026, 10:33 AM review ai finance Micron J.M. Smucker Vail Resorts DraftKings Apple

Midday trading saw significant movements in various sectors, particularly in semiconductor stocks and home construction, reflecting broader market trends and individual company performances that could influence investor sentiment.

Analysts Morgan Stanley raised Apple (AAPL) target price to $360 on clearer monetization path post-WWDC

06/09/2026, 10:33 AM economy rating_growth Analysts: analysts, Morgan Stanley software Apple

Despite a recent decline in Apple's stock following its Worldwide Developers Conference, analysts maintain a positive long-term outlook, emphasizing the company's strong ecosystem and potential for AI monetization.

Apple (AAPL) Shares Decline 3% Following AI Announcements at WWDC

06/09/2026, 09:33 AM economy stock_drop ai software Apple

Apple's stock dropped 3% following the announcement of new AI features, reflecting investor skepticism about the immediate impact of these developments on the company's performance.

Apple Announces Major Updates to Siri AI and Confirms Partnership with Nvidia at Developer Conference

06/09/2026, 05:33 AM economy announcement ai software SpaceX Nvidia Google Apple

Investors should note Apple's significant updates at its developer conference, including a major overhaul of Siri and partnerships with Nvidia and Google, alongside OpenAI's confidential IPO filing, which signals a growing trend in tech public offerings.

Tim Cook bids farewell at his last WWDC as Apple rebrands Siri and prepares for AI advancements

06/08/2026, 07:33 PM announcement software SpaceX Apple

Tim Cook's emotional farewell at his last Worldwide Developers Conference coincides with Apple's rebranding of Siri as an AI assistant, while geopolitical tensions in the Middle East and rising oil prices pose challenges for investors.

Corning Partners with Amazon as Chip Stocks Surge; Key Economic Data and Earnings Reports Expected

06/08/2026, 05:37 PM investing review tech finance J.M. Smucker Meta Platforms Amazon Boeing Nvidia Sandisk Intel Corning Apple

Recent developments in the tech and chip sectors, including significant deals and stock performances, indicate potential market movements that investors should monitor closely.

Jim Cramer Expresses Caution as Key Bull Market Indicators Show Signs of Weakness

06/08/2026, 03:33 PM economy research SpaceX Alphabet Apple

Jim Cramer has expressed increased caution regarding the stock market, citing several emerging risks that could undermine its recent rally. His concerns stem from a strong jobs report, the upcoming SpaceX IPO, and challenges faced by major companies like Apple.

Apple Partners with Google and Nvidia to Develop Advanced AI Model

06/08/2026, 02:34 PM economy announcement ai Nvidia Google Apple

Apple's recent announcements at the Worldwide Developers Conference reveal its strategic approach to artificial intelligence, focusing on privacy and user convenience while partnering with Google and Nvidia for advanced AI capabilities.