Ticker: AAPL

Apple

Consumer Technology

Price 332.27

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -8.5% target fill 109.3%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

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AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 18 of 20

Apple Partners with Google and Nvidia to Develop Advanced AI Model

06/08/2026, 02:34 PM economy announcement ai Nvidia Google Apple

Apple's recent announcements at the Worldwide Developers Conference reveal its strategic approach to artificial intelligence, focusing on privacy and user convenience while partnering with Google and Nvidia for advanced AI capabilities.

Apple (AAPL) Shares Decline Despite Positive AI Overhaul Announcement for Siri at WWDC

06/08/2026, 01:35 PM economy review ai software Apple

Apple's recent announcement of a significant overhaul to Siri, integrating advanced AI capabilities, has generated mixed reactions in the stock market, but analysts remain optimistic about the company's long-term prospects.

Four High-Yield Savings Accounts Reduce Rates Despite Stable Federal Reserve Expectations

06/08/2026, 12:35 PM investing review Goldman Sachs Capital One Ally Financial Apple

Recent rate cuts by four high-yield savings accounts, despite stable expectations for Federal Reserve interest rates, highlight a potential shift in the banking landscape that could affect deposit competition and investor returns.

Inflation in Electronics Prices Expected as Resin Supply Shortage Persists

06/08/2026, 10:48 AM forecast electronics Dow Inc. Apple

The ongoing conflict in the Middle East has disrupted resin supplies critical for manufacturing printed circuit boards, leading to potential price increases for electronics and impacting consumer costs in the near future.

Apple Introduces New Parental Control Features at WWDC 2026

06/08/2026, 10:48 AM economy announcement Apple

Apple has introduced new parental control features aimed at helping parents monitor their children's online activities, which could enhance user engagement and customer satisfaction among families.

Cramer Warns of Market Pressure from Rising Rates, Oil Prices, and New Stock Offerings

06/05/2026, 04:32 PM economy forecast finance SpaceX Oracle Campbell Soup Company Vail Resorts Chewy Cracker Barrel Old Country Store Adobe Apple

Jim Cramer highlights that rising interest rates, high oil prices, and a surge in new stock offerings are likely to create ongoing pressure on the market, impacting investor sentiment and stock performance in the coming week.

Analysts Bernstein expect Apple (AAPL) to unveil new AI features at WWDC, boosting stock near all-time highs

06/05/2026, 11:34 AM economy forecast Analysts: analysts, Bernstein ai software Apple

Apple's upcoming Worldwide Developers Conference (WWDC) is crucial for the company as it prepares to unveil a new AI-enhanced version of Siri, which could significantly impact its stock performance and revenue streams.

Analysts expect Apple (AAPL) to unveil significant improvements to Siri at WWDC, marking a pivotal moment for Tim Cook’s legacy as CEO

06/05/2026, 10:33 AM economy announcement Analysts: analysts ai software Apple

Apple's upcoming Worldwide Developers Conference (WWDC) is critical for the company as it seeks to enhance its AI capabilities, particularly with Siri, amid rising stock valuations and expectations for significant advancements in technology.

Cramer Highlights Buying Opportunity in AI Stocks Amid Market Cooling

06/05/2026, 10:33 AM economy review ai tech CrowdStrike Holdings SpaceX Cardinal Health Intel Johnson & Johnson Apple Broadcom Eli Lilly

The recent decline in stock prices, particularly in the tech sector, presents a potential buying opportunity for investors, especially in chip stocks and AI-related companies, according to Jim Cramer.

Analysts expect upside for Apple (AAPL) following breakout to new all-time highs and upcoming developers conference

06/03/2026, 07:30 AM investing forecast Analysts: analysts ai consumer Apple

Apple's stock has reached new all-time highs, driven by strong performance in its iPhone upgrade cycle, record Services revenue, and an upcoming focus on AI advancements, indicating a shift in investor sentiment towards the company's growth potential.