Ticker: AAPL

Apple

Consumer Technology

Price 332.27

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -8.5% target fill 109.3%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

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AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 19 of 20

Analysts Goldman Sachs reiterate Apple (AAPL) as Buy ahead of Worldwide Developer’s Conference

06/03/2026, 05:31 AM investing recommendation Analysts: analysts, Goldman Sachs software Apple

Several major Wall Street firms have made significant analyst calls, initiating coverage or adjusting ratings on various companies, which could influence investor sentiment and stock performance in the near term.

S&P 500 Hits Record Close as Job Data and Earnings Reports Loom

06/02/2026, 05:36 PM investing review finance software Robinhood Coinbase Netflix Apple Broadcom Hewlett Packard Enterprise

The S&P 500 reached a record close above 7,600, marking its longest winning streak since May, while investors await key employment data that could influence Federal Reserve policy. This performance reflects strong market momentum and highlights significant earnings reports from major companies.

Analysts Bank of America recommend buying stocks including Apple (AAPL) and Nvidia (NVDA) as market run-up continues

05/30/2026, 06:32 AM investing recommendation Analysts: analysts, Bank of America ai finance Citi Nvidia Toll Brothers Dollar General Apple

Bank of America has identified several stocks, including Apple and Nvidia, as top picks for investors heading into June, highlighting their potential for growth despite recent market challenges. The bank's analysis suggests that these companies are well-positioned to capitalize on current trends and deliver strong returns.

Apple (AAPL) Continues Winning Streak as Dell (DELL) Surges After Strong Earnings

05/28/2026, 05:37 PM investing review software consumer Dell Technologies Apple

Apple continues its strong performance with nine consecutive weeks of gains, while Dell's stock surged nearly 40% after reporting impressive earnings, highlighting significant movements in the tech sector that could influence market trends.

Analysts CNBC Investing Club recommend buying Alphabet (GOOGL), Amazon (AMZN), Apple (AAPL), and Nvidia (NVDA) stocks

05/27/2026, 11:31 AM economy recommendation Analysts ai software Amazon Nvidia Alphabet Apple

The CNBC Investing Club's May Monthly Meeting highlighted key stock recommendations and emphasized the importance of diversification in a market driven by artificial intelligence. Investors should consider the four highlighted stocks as potential buys amid ongoing market dynamics.

Analysts Melius Research raised Apple (AAPL) target price to $385, anticipating significant improvements in Siri with Google’s AI partnership

05/26/2026, 02:34 PM economy rating_growth Analysts: analysts, Melius ai software Apple

Apple's upcoming Worldwide Developers Conference (WWDC) on June 8 is critical for the company's stock momentum, as investors are eager to see advancements in its artificial intelligence capabilities, particularly with Siri, following a partnership with Google.

Analysts Bank of America raised Apple (AAPL) target price to $380, citing AI shift as a growth opportunity

05/26/2026, 10:36 AM investing rating_growth Analysts: analysts, Bank of America ai software Apple

Bank of America has upgraded its outlook on Apple, raising its price target to $380, citing the company's potential to leverage artificial intelligence advancements through its user data control.

Huawei Introduces New Smartphone Chips Amid Intensifying Competition with Nvidia and Apple

05/24/2026, 11:32 PM business announcement semiconductors Nvidia Apple

Huawei has introduced a new semiconductor engineering approach called 'LogicFolding' to enhance its smartphone chip production, positioning itself against U.S. sanctions and competitors like Nvidia and Apple. This development is significant as it could reshape the competitive landscape in the semiconductor market, particularly in China.

U.S. and China Diverge on Trade Priorities at APEC Meeting

05/23/2026, 04:31 AM business review finance ai Alibaba Apple

The recent APEC trade ministers meeting highlighted significant differences between the U.S. and China regarding trade priorities, particularly in the context of tariffs and digital trade cooperation, which could impact global economic relations and investor sentiment.

Analysts suggest potential buyers for IMAX (IMAX) as company explores sale

05/22/2026, 09:33 AM business review Analysts: analysts media entertainment Sony IMAX Netflix Apple

IMAX is reportedly exploring a potential sale, leading to a significant rise in its stock price as investors speculate on possible buyers, including major tech companies and private equity firms. This interest highlights IMAX's perceived undervaluation and its strong market position in premium entertainment technology.