Ticker: GOOG

Alphabet

Internet Communication Services Internet Content & Information

Price 326.57

Reco Sell Potential 36 Risk 75 Updated 2026-07-28

Official website

Forecast impact

negative

Target +7.2% target fill 93.3%

Reaction D5 pending · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-08-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Alphabet Inc. operates as a global technology company, primarily known for its search engine, Google. Its core products include online advertising services, cloud computing, software, and hardware. Major business segments encompass Google Services, Google Cloud, and Other Bets, with the majority of revenue generated from advertising through platforms like Google Ads and YouTube. The company also invests in various innovative technologies and ventures.

Investment Profile

The investment profile of Alphabet is more aligned with growth investors due to its strong revenue growth and innovative product offerings. The company has a modest dividend yield, indicating a focus on reinvestment rather than high dividend payouts. Its performance suggests potential for capital appreciation over time, making it suitable for those looking for long-term growth opportunities.

Category: Internet Sector: Communication Services Industry: Internet Content & Information Investment style: Growth Horizon: Long-term Company type: Tech Giant Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-24

EPS (TTM) — earnings per share for the last 12 months, $: 13.24
Revenue QoQ — quarter-over-quarter revenue growth: -3.5%
EPS surprise: 7.2%
20d volatility: 2.3%
Dividend yield: 0.2%
last ex-date: 2026-06-08

AI recommendation changes

Date	Before	After	Reason
2026-07-24	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-07-19	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-11	Hold	Buy	Weak fundamentals offset by moderate analyst support.
2026-07-09	Buy	Hold	Weak fundamentals and mixed momentum signal caution.
2026-07-01	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-06-23	Buy	Sell	Weak fundamentals and negative momentum raise concerns.
2026-06-19	Hold	Buy	Strong momentum but recent revenue decline raises concerns.
2026-06-01	Buy	Hold	Strong fundamentals, but recent momentum is concerning.
2026-05-08	—	Buy	Strong momentum and solid fundamentals support growth outlook.
2026-05-08	Hold	Buy	Компания Alphabet демонстрирует стабильный рост выручки и положительные показатели EPS, что указывает на её сильные финансовые позиции. Низкий риск и высокая динамика цен делают её привлекательной для инвестиций.
2026-05-01	Buy	Hold	Компания Alphabet демонстрирует сильный рост выручки и положительные показатели по EPS, что указывает на устойчивый бизнес. Текущая цена акций также показывает значительный рост за последние месяцы, что делает её привлек
2026-04-02	Hold	Buy	Компания показывает сильный рост выручки и положительную динамику в долгосрочной перспективе, несмотря на недавние колебания цен. Низкий дивидендный доход и умеренный риск делают её привлекательной для инвестиций.
2026-03-23	Buy	Hold	Компания показывает стабильный рост выручки и положительный EPS, однако недавние колебания цен и снижение краткосрочного момента могут указывать на неопределенность на рынке.
2026-03-14	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику на длительном горизонте, однако недавние колебания цен и низкая дивидендная доходность могут вызывать опасения.
2026-03-05	Buy	Hold	Компания показывает стабильный рост выручки и положительные результаты по EPS, однако недавние падения цен акций могут указывать на краткосрочные риски.
2026-02-24	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику за последние 120 дней, однако недавние колебания цен и низкая дивидендная доходность могут вызывать осторожность.
2026-02-16	Buy	Hold	Компания показывает сильный рост за последние 120 дней, однако недавние колебания цен и снижение на коротких временных интервалах указывают на возможные риски. Рекомендуется удерживать акции до более ясной динамики.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-24	Macquarie	Update	— → 515	318.34
2026-07-23	D.A. Davidson	Target Lowered	— → 350	315.62
2026-07-23	Canaccord Genuity	Update	— → 450	341.91
2026-07-23	Cantor Fitzgerald	Target Lowered	— → 420	341.91
2026-07-23	Rosenblatt Securities	Update	— → 393	341.91
2026-07-23	Oppenheimer	Target Lowered	— → 400	341.91
2026-07-23	UBS	Target Lowered	— → 379	341.91
2026-07-23	Piper Sandler	Target Raised	— → 425	341.91
2026-07-23	Oppenheimer	Update	— → 515	341.91
2026-07-23	Wolfe Research	Update	— → 460	341.91
2026-07-16	UBS	Update	— → 430	370.21
2026-07-10	KeyBanc	Target Raised	— → 445	353.13
2026-07-02	Wells Fargo	Target Lowered	— → 416	357.89
2026-06-02	Wells Fargo	Update	— → 435	372.58
2026-06-01	Truist Financial	Target Raised	— → 430	371.19919
2026-06-01	Wells Fargo	Update	— → 515	376.43
2026-05-21	Goldman Sachs	Update	— → 450	384.9
2026-05-20	Stifel Nicolaus	Update	— → 420	384.9
2026-05-15	Oppenheimer	Target Raised	425 → 445	397.17
2026-04-30	Scotiabank	Target Raised	400 → 450	371.76999
2026-04-30	Raymond James	Target Raised	400 → 425	367.13
2026-04-30	Oppenheimer	Target Raised	360 → 425	367.03
2026-04-22	Truist Financial	Update	— → 385	337.73
2026-03-13	Needham	Update	— → 400	303.21
2026-02-12	UBS	Target Raised	345 → 348	310.775
2026-02-05	Scotiabank	Target Raised	375 → 400	323.465

News Page 6 of 10

Dow Jones Industrial Average Closes Above 52,000 for the First Time Amid Supreme Court Rulings and Medicare Drug Coverage Changes

06/30/2026, 05:36 AM economy review finance Comcast Uber Technologies Alphabet Novo Nordisk Eli Lilly

The Supreme Court's recent rulings and the Dow Jones Industrial Average reaching a historic milestone are significant developments for investors, indicating potential shifts in regulatory power and market dynamics.

Analysts UBS expect continued growth in AI-related stocks despite $2.3 trillion decline in Magnificent 7 value

06/30/2026, 03:35 AM economy forecast Analysts: analysts, UBS ai semiconductors Meta Platforms Amazon Microsoft Nvidia Alphabet Tesla Apple

The Magnificent 7 tech companies have collectively lost $2.3 trillion in value this month due to investor concerns over their heavy infrastructure spending, particularly in artificial intelligence, while semiconductor stocks continue to thrive amidst this turmoil.

Alphabet (GOOGL) Makes Strong Debut on Dow Jones Industrial Average, Boosting Index Above 52,000

06/29/2026, 06:36 PM review internet Alphabet

Alphabet's entry into the Dow Jones Industrial Average has boosted the index above 52,000, marking a significant milestone for the company and investors alike. However, historical trends suggest that new additions to the Dow may face challenges in the months following their inclusion.

Analysts Morgan Stanley recommend buying Microsoft (MSFT) shares despite recent declines

06/29/2026, 04:36 PM investing recommendation Analysts: analysts, Morgan Stanley software Microsoft Alphabet Constellation Brands NRG Energy Merck Bio-Techne Moderna Nike

Alphabet's recent inclusion in the Dow Industrials has generated significant market attention, while Nike continues to struggle with a substantial decline in its stock price, impacting investor sentiment.

Alphabet (GOOGL) Shares Rise 4% Following Dow Jones Inclusion Amid Ongoing AI Challenges

06/29/2026, 09:38 AM economy review ai internet Alphabet

Alphabet's inclusion in the Dow Jones Industrial Average has led to a 4% rise in its shares, but the company faces significant challenges in its AI strategy and financial health, raising concerns among investors.

Stocks Making Significant Moves Midday: Comcast, Charter Communications, Rocket Lab, Alphabet, and Verizon Experience Notable Fluctuations

06/29/2026, 09:38 AM business review Micron Comcast TopBuild Verizon Nvidia Alphabet AppLovin Iridium Communications Charter Communications Rocket Lab

Midday trading saw significant movements in various stocks, particularly in the semiconductor sector and companies undergoing major corporate changes, highlighting investor sentiment and potential future growth opportunities.

Stocks Surge in Premarket Trading: Comcast, Rocket Lab, Charter Communications, and More

06/29/2026, 05:36 AM business review ai telecom Comcast SpaceX Verizon Oracle Alphabet Martin Marietta Materials, Inc. Iridium Communications Charter Communications Rocket Lab

Comcast's decision to spin off its media assets has led to significant stock movements for several companies, highlighting potential shifts in the telecommunications and media sectors that investors should monitor closely.

Alphabet Enhances AI Competitiveness with In-House Tensor Processing Units

06/27/2026, 07:31 AM economy growth ai software Alphabet

Alphabet is leveraging its proprietary tensor processing units (TPUs) to strengthen its position in the AI market, particularly against competitors like Nvidia. This strategic move is expected to significantly boost Google Cloud's revenue and enhance its competitiveness in AI infrastructure.

President Trump Threatens 100% Tariff on Countries Imposing Digital Services Tax on U.S. Companies

06/26/2026, 10:36 AM economy announcement Meta Platforms Amazon Alphabet

President Trump's threat to impose a 100% tariff on countries implementing digital services taxes could significantly impact international trade relations and U.S. tech companies, which are often the targets of such taxes.

SoftBank Group (9984.T) Shares Plunge Over 12% Amid Broader Asian Tech Selloff

06/25/2026, 06:35 PM economy stock_drop tech ai Meta Platforms Microsoft Alphabet Qualcomm Apple

SoftBank Group's stock dropped over 12%, reflecting broader concerns in the Asian tech sector regarding rising artificial intelligence infrastructure costs and pressures from the U.S. market.