Ticker: GOOG

Alphabet

Internet Communication Services Internet Content & Information

Price 326.57

Reco Sell Potential 36 Risk 75 Updated 2026-07-28

Official website

Forecast impact

negative

Target +7.2% target fill 93.3%

Reaction D5 pending · D10 pending market trust

Impact Potential -4 · Risk +3 valid until 2026-08-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Alphabet Inc. operates as a global technology company, primarily known for its search engine, Google. Its core products include online advertising services, cloud computing, software, and hardware. Major business segments encompass Google Services, Google Cloud, and Other Bets, with the majority of revenue generated from advertising through platforms like Google Ads and YouTube. The company also invests in various innovative technologies and ventures.

Investment Profile

The investment profile of Alphabet is more aligned with growth investors due to its strong revenue growth and innovative product offerings. The company has a modest dividend yield, indicating a focus on reinvestment rather than high dividend payouts. Its performance suggests potential for capital appreciation over time, making it suitable for those looking for long-term growth opportunities.

Category: Internet Sector: Communication Services Industry: Internet Content & Information Investment style: Growth Horizon: Long-term Company type: Tech Giant Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-24

EPS (TTM) — earnings per share for the last 12 months, $: 13.24
Revenue QoQ — quarter-over-quarter revenue growth: -3.5%
EPS surprise: 7.2%
20d volatility: 2.3%
Dividend yield: 0.2%
last ex-date: 2026-06-08

AI recommendation changes

Date	Before	After	Reason
2026-07-24	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-07-19	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-11	Hold	Buy	Weak fundamentals offset by moderate analyst support.
2026-07-09	Buy	Hold	Weak fundamentals and mixed momentum signal caution.
2026-07-01	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-06-23	Buy	Sell	Weak fundamentals and negative momentum raise concerns.
2026-06-19	Hold	Buy	Strong momentum but recent revenue decline raises concerns.
2026-06-01	Buy	Hold	Strong fundamentals, but recent momentum is concerning.
2026-05-08	—	Buy	Strong momentum and solid fundamentals support growth outlook.
2026-05-08	Hold	Buy	Компания Alphabet демонстрирует стабильный рост выручки и положительные показатели EPS, что указывает на её сильные финансовые позиции. Низкий риск и высокая динамика цен делают её привлекательной для инвестиций.
2026-05-01	Buy	Hold	Компания Alphabet демонстрирует сильный рост выручки и положительные показатели по EPS, что указывает на устойчивый бизнес. Текущая цена акций также показывает значительный рост за последние месяцы, что делает её привлек
2026-04-02	Hold	Buy	Компания показывает сильный рост выручки и положительную динамику в долгосрочной перспективе, несмотря на недавние колебания цен. Низкий дивидендный доход и умеренный риск делают её привлекательной для инвестиций.
2026-03-23	Buy	Hold	Компания показывает стабильный рост выручки и положительный EPS, однако недавние колебания цен и снижение краткосрочного момента могут указывать на неопределенность на рынке.
2026-03-14	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику на длительном горизонте, однако недавние колебания цен и низкая дивидендная доходность могут вызывать опасения.
2026-03-05	Buy	Hold	Компания показывает стабильный рост выручки и положительные результаты по EPS, однако недавние падения цен акций могут указывать на краткосрочные риски.
2026-02-24	Hold	Buy	Компания показывает стабильный рост выручки и положительную динамику за последние 120 дней, однако недавние колебания цен и низкая дивидендная доходность могут вызывать осторожность.
2026-02-16	Buy	Hold	Компания показывает сильный рост за последние 120 дней, однако недавние колебания цен и снижение на коротких временных интервалах указывают на возможные риски. Рекомендуется удерживать акции до более ясной динамики.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-24	Macquarie	Update	— → 515	318.34
2026-07-23	D.A. Davidson	Target Lowered	— → 350	315.62
2026-07-23	Canaccord Genuity	Update	— → 450	341.91
2026-07-23	Cantor Fitzgerald	Target Lowered	— → 420	341.91
2026-07-23	Rosenblatt Securities	Update	— → 393	341.91
2026-07-23	Oppenheimer	Target Lowered	— → 400	341.91
2026-07-23	UBS	Target Lowered	— → 379	341.91
2026-07-23	Piper Sandler	Target Raised	— → 425	341.91
2026-07-23	Oppenheimer	Update	— → 515	341.91
2026-07-23	Wolfe Research	Update	— → 460	341.91
2026-07-16	UBS	Update	— → 430	370.21
2026-07-10	KeyBanc	Target Raised	— → 445	353.13
2026-07-02	Wells Fargo	Target Lowered	— → 416	357.89
2026-06-02	Wells Fargo	Update	— → 435	372.58
2026-06-01	Truist Financial	Target Raised	— → 430	371.19919
2026-06-01	Wells Fargo	Update	— → 515	376.43
2026-05-21	Goldman Sachs	Update	— → 450	384.9
2026-05-20	Stifel Nicolaus	Update	— → 420	384.9
2026-05-15	Oppenheimer	Target Raised	425 → 445	397.17
2026-04-30	Scotiabank	Target Raised	400 → 450	371.76999
2026-04-30	Raymond James	Target Raised	400 → 425	367.13
2026-04-30	Oppenheimer	Target Raised	360 → 425	367.03
2026-04-22	Truist Financial	Update	— → 385	337.73
2026-03-13	Needham	Update	— → 400	303.21
2026-02-12	UBS	Target Raised	345 → 348	310.775
2026-02-05	Scotiabank	Target Raised	375 → 400	323.465

News Page 7 of 10

SoftBank Group (9984.T) Shares Plunge Over 12% Amid Broader Asian Tech Selloff

06/25/2026, 06:35 PM economy stock_drop tech ai Meta Platforms Microsoft Alphabet Qualcomm Apple

SoftBank Group's stock dropped over 12%, reflecting broader concerns in the Asian tech sector regarding rising artificial intelligence infrastructure costs and pressures from the U.S. market.

Analysts Goldman Sachs initiate coverage of Intel (INTC) with neutral rating and $150 target price, indicating 14% upside

06/25/2026, 09:36 AM economy rating_growth Analysts: analysts, Goldman Sachs semiconductors Micron Meta Platforms Advanced Micro Devices Amazon Microsoft Nvidia Alphabet Intel Apple Broadcom

Micron's strong quarterly performance has led to a significant stock increase, but concerns over rising memory-chip prices are impacting major tech companies reliant on these components. Investors are also closely watching FedEx Freight's upcoming earnings as it reports independently for the first time.

Analysts recommend buying Verizon (VZ) over Alphabet (GOOGL) as historical trends suggest better performance for companies removed from the Dow

06/24/2026, 12:36 PM investing recommendation Analysts: analysts finance Verizon Alphabet

Verizon's removal from the Dow Jones Industrial Average in favor of Alphabet may present a buying opportunity for investors, as historical trends suggest that stocks removed from the index often outperform those added to it.

Analysts Bank of America downgraded Principal Financial Group (PFG) to underperform amid expectations of slowing income growth

06/24/2026, 10:37 AM rating_drop Analysts: analysts, Bank of America finance Micron FedEx Delta Air Lines Verizon Expedia Group KB Home Alphabet Wendy's Principal Financial Group

Midday trading saw significant movements in various sectors, with notable declines for Principal Financial Group and Cerebras, while travel stocks and KB Home experienced substantial gains, reflecting shifting investor sentiment and sector performance.

Analysts recommend buying Alphabet (GOOGL) shares despite Dow inclusion not being a buying catalyst

06/24/2026, 09:37 AM economy recommendation Analysts: analysts ai software Alphabet

Alphabet's inclusion in the Dow Jones Industrial Average reflects the ongoing evolution of the index towards tech dominance, but it does not necessarily indicate a buying opportunity for investors. The company's strong position in artificial intelligence and cloud computing remains a key focus for potential investors.

Nike (NKE) Appoints David Denton as New CFO Amidst Stock Price Decline

06/24/2026, 09:37 AM economy announcement Verizon Alphabet Nike

Investors are reacting to a mix of market movements, including falling oil prices and leadership changes at Nike, which could influence future performance and expectations.

Tech Stocks Rebound as MSCI Maintains South Korea’s Emerging Market Status and Indonesia Faces Downgrade Risks

06/23/2026, 07:36 PM review tech finance Meta Platforms Alphabet

The recent tech selloff has significantly impacted global markets, with Asian technology stocks rebounding while concerns over interest rates continue to pressure precious metals. Additionally, MSCI's decisions regarding South Korea and Indonesia's market status are crucial for investors to monitor.