In May, notable investments in the sports industry were made by family offices, including a $225 million investment in Pickleball Inc. by Tom Dundon's family office in partnership with Apollo's sports fund. Additionally, Michael Dell's investor group acquired a 25% stake in the Las Vegas Raiders.
Data from Fintrx indicates that family offices made 51 direct investments in May, maintaining the same level as April. A Goldman Sachs survey revealed that 25% of family offices are already invested in sports or related assets, with another quarter expressing interest.
David Adelman, a student housing mogul, has expanded his investments into sports, owning stakes in teams like the Philadelphia 76ers and Crystal Palace, and recently co-led a $12 million investment in PlayerData, a UK startup that develops performance-tracking technology for athletes.
Adelman emphasized the appeal of making complex technology accessible for athletes at all levels, which aligns with the growing trend of family offices diversifying their portfolios into the sports economy