Kylian Mbappé has concluded a nearly 20-year partnership with Nike, opting instead to collaborate with On, a relatively new player in the soccer apparel market. This decision reflects Mbappé's desire for change and a deeper connection with his footwear, which he emphasized during an interview with CNBC.
He expressed gratitude for his time with Nike but indicated that the evolution of his career necessitated a new direction. On aims to leverage this partnership to enhance its soccer offerings, with plans for high-performance footwear and apparel designed in collaboration with Mbappé.
Additionally, On has appointed retired soccer star Thierry Henry as its new director of football, further strengthening its soccer credentials. The company, founded in 2010, is recognized for its innovative technologies like CloudTec and LightSpray, which could appeal to athletes seeking advanced performance gear.
This strategic move could reshape consumer perceptions and market dynamics in the sportswear industry, particularly as On seeks to carve out a niche in soccer apparel