Snap is collaborating with major tech companies to promote its Specs augmented reality glasses, which were initially launched for consumers. CEO Evan Spiegel emphasized that the Specs should be viewed as a computer designed for enterprise applications, such as assisting field technicians with digital instructions.
The glasses, priced at $2,195 with a $200 refundable deposit, aim to overcome the limitations of previous AR devices like Microsoft's HoloLens. Snap's partnerships with Nvidia and Salesforce are intended to facilitate the integration of their open-source XR AI platform into business operations.
Additionally, Snap is introducing Specs Intelligence, an AI service that functions across its AR glasses and other devices, although pricing details are yet to be finalized. This move comes amid ongoing discussions in the tech industry regarding the safety and regulation of AI technologies, with Spiegel advocating for a coordinated international response to address potential harms