Monterey Car Week Auctions Anticipated to Reach Record $500 Million Amid Surge in Younger Collectors

08/13/2026, 06:37 AM business review

The classic car auctions during Monterey Car Week are expected to generate between $470 million and $500 million, potentially surpassing the previous record of $471 million set in 2022. This surge is attributed to a new generation of collectors, primarily millennials and Gen Z, who are favoring modern supercars over the traditional models preferred by older generations.

Notable cars like the 1996 McLaren F1 GTR are estimated to fetch $35 million, while a 2023 Ferrari Daytona SP3 could exceed $10 million. The Hagerty Blue Chip Index, which tracks traditional collector cars, has seen a 2% decline over the past year, contrasting sharply with the 30% increase in the Hagerty Supercar Index.

This shift indicates a growing volatility in the market, as younger collectors often view these cars as speculative investments rather than long-term assets. Experts warn that the rapid price increases for modern supercars may not be sustainable, with some prices tripling in recent auctions.

Despite the changing dynamics, Ferrari remains the dominant brand, with nine of the top ten most expensive cars sold this year being Ferraris. The evolving preferences of collectors highlight a significant transformation in the classic car market, which could have lasting implications for pricing and investment strategies in this sector

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