Ticker: BKNG

Booking Holdings Inc.

Internet Consumer Discretionary Travel Services

Price 148.13

Reco Sell Potential 35 Risk 78 Updated 2026-10-31

Official website

Forecast impact

negative

Target +51.9% target fill 65.8%

Reaction D5 +2.98% · D10 +7.17% market trust

Impact Potential -4 · Risk +3 valid until 2026-11-19

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Booking Holdings operates as a leading online travel agency, providing a platform for booking accommodations, flights, car rentals, and travel packages. Its core services include Booking.com, Priceline, Kayak, and Agoda, catering to both leisure and business travelers. The company generates revenue primarily through commissions on bookings and advertising services. Major business segments include accommodation reservations, travel-related services, and advertising revenue.

Investment Profile

The investment profile of Booking Holdings is more aligned with growth investors, given its focus on expanding market share in the travel sector. The company has a moderate dividend yield, appealing to those seeking some income, but its primary value lies in potential capital appreciation. The stock may suit investors with a medium to long-term horizon, considering its volatility and current market conditions.

Category: Internet Sector: Consumer Discretionary Industry: Travel Services Investment style: Growth Horizon: Medium-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-10-31

EPS (TTM) — earnings per share for the last 12 months, $: 9.06
Revenue QoQ — quarter-over-quarter revenue growth: 32.9%
EPS surprise: 4.5%
20d volatility: 1.8%
Dividend yield: 12.8%
last ex-date: 2026-09-11

AI recommendation changes

Date	Before	After	Reason
2026-10-17	Hold	Sell	Strong revenue growth, but high volatility and risk present.
2026-10-09	Sell	Hold	Strong revenue growth, but negative momentum concerns persist.
2026-10-01	Hold	Sell	Mixed performance; high yield but declining momentum.
2026-09-22	Sell	Hold	Strong revenue growth, but negative momentum concerns persist.
2026-09-04	Hold	Sell	Weak momentum and high risk; cautious approach advised.
2026-08-22	Buy	Hold	Strong revenue growth, but high volatility and risk.
2026-08-14	Hold	Buy	Strong revenue growth, but mixed momentum signals.
2026-08-01	Sell	Hold	Weak fundamentals and high risk limit upside potential.
2026-07-21	Hold	Sell	Weak fundamentals and high risk; cautious approach advised.
2026-07-19	Sell	Hold	Weak fundamentals and high risk limit upside potential.
2026-05-24	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-05-16	Sell	Hold	Weak fundamentals and negative momentum indicate high risk.
2026-05-08	—	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-05-02	Hold	Sell	Компания показывает значительное снижение выручки и негативные тренды по всем временным интервалам. Высокий риск и низкий потенциал роста делают её невыгодной для инвестиций в текущий момент.
2026-03-29	Hold	Sell	Компания испытывает значительное снижение цен акций за последние месяцы, что указывает на высокие риски. Однако, несмотря на это, Booking Holdings сохраняет положительные финансовые показатели, такие как EPS, что может с
2026-03-05	Sell	Hold	Компания показывает негативную динамику на длительных горизонтах, однако недавний рост на коротких сроках может указывать на коррекцию. Рекомендуется удерживать акции до прояснения ситуации.
2026-02-24	Hold	Sell	Компания демонстрирует значительное снижение цен на акции и отрицательную динамику выручки, что указывает на высокие риски в текущих условиях рынка.
2026-02-14	Sell	Hold	Компания показывает значительное снижение цены за последние месяцы, что может указывать на повышенные риски. Однако рост выручки и умеренная дивидендная доходность делают её привлекательной для долгосрочных инвестиций.
2026-02-04	Hold	Sell	Компания демонстрирует значительное снижение цен на акции за последние месяцы, что указывает на возможные проблемы в бизнесе. Высокий риск также обусловлен отсутствием данных о прибыли и дивидендах.
2026-01-23	Sell	Hold	Компания демонстрирует смешанные результаты, с негативной динамикой в краткосрочной перспективе, но сохраняет потенциал для восстановления в долгосрочной перспективе.
2026-01-21	Hold	Sell	Компания показывает отрицательную динамику на протяжении последних месяцев, что свидетельствует о возможных проблемах в бизнесе. Кроме того, отсутствие данных по EPS и дивидендам указывает на неопределенность в финансовы

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-10-22	BTIG	Update	— → 250	162.79
2026-10-20	Melius Research	Target Lowered	240 → 225	162.6
2026-10-07	Wells Fargo	Target Lowered	— → 190	157.63
2026-09-30	Truist Financial	Target Lowered	242 → 216	162.34
2026-09-16	Morgan Stanley	Update	— → 230	171.32
2026-08-26	Bernstein	Update	— → 188	210.48
2026-08-24	Evercore ISI	Target Raised	245 → 270	214.39
2026-08-10	Argus Research	Target Raised	210 → 245	210.21
2026-08-06	Susquehanna	Target Raised	— → 240	207.02
2026-08-06	D.A. Davidson	Target Raised	— → 240	207.02
2026-08-05	Truist Financial	Update	— → 242	205.10001
2026-08-05	Deutsche Bank	Target Raised	202 → 230	205.33501
2026-08-05	Cantor Fitzgerald	Target Raised	175 → 220	205.66
2026-08-05	Wedbush	Target Raised	211 → 247	207.99
2026-08-05	Oppenheimer	Target Raised	215 → 240	194.27
2026-08-05	Mizuho Securities	Target Raised	220 → 240	194.27
2026-08-05	Robert W. Baird	Target Raised	215 → 230	194.27
2026-08-05	Piper Sandler	Target Raised	195 → 215	194.27
2026-08-05	Wells Fargo	Target Raised	214 → 220	194.27
2026-08-05	BMO Capital	Target Raised	— → 250	194.27
2026-07-20	Goldman Sachs	Target Lowered	223 → 215	178.86
2026-07-09	Argus Research	Target Raised	205 → 210	174.17999
2026-06-30	Wells Fargo	Target Lowered	— → 214	182.41
2026-04-29	D.A. Davidson	Target Lowered	240 → 230	173.19
2026-04-29	Piper Sandler	Target Lowered	200 → 195	175.92
2026-04-29	Evercore ISI	Target Lowered	250 → 245	173.38
2026-04-29	Oppenheimer	Target Lowered	240 → 215	173.38
2026-04-29	Cantor Fitzgerald	Target Lowered	180 → 175	173.38
2026-04-29	Robert W. Baird	Target Lowered	234 → 215	173.38
2026-04-29	Wells Fargo	Target Raised	214 → 215	173.38
2026-04-29	Barclays	Target Lowered	220 → 210	173.38
2026-04-27	Evercore ISI	Update	— → 250	180.275
2026-04-27	Cantor Fitzgerald	Target Lowered	— → 180	180.275

News Page 1 of 1

Analysts Goldman Sachs highlight potential retail stock impacts from AI shopping agents like Meta’s Muse

10/09/2026, 07:37 AM economy review Analysts: analysts, Goldman Sachs ai retail Meta Platforms Costco Booking Holdings Inc. Amazon TJX Planet Fitness Charles Schwab

The emergence of AI shopping agents like Meta's Muse is reshaping consumer purchasing behavior, potentially impacting various retail stocks as investors assess the implications of this technology on sales and customer engagement.

Analysts Jim Cramer suggests potential buying opportunities in consumer stocks despite AI disruption fears

09/29/2026, 03:37 PM economy review Analysts: analysts consumer software Meta Platforms Booking Holdings Inc. Life Time Planet Fitness Airbnb

Jim Cramer suggests that the market's reaction to Meta's Muse AI may be overly negative, presenting potential buying opportunities in consumer stocks that have been unfairly impacted by fears of AI disruption.

Analysts Morgan Stanley expect Booking Holdings (BKNG) to rebound despite AI-related fears

09/09/2026, 12:36 PM investing forecast Analysts: analysts, Morgan Stanley travel internet Booking Holdings Inc.

Despite being perceived as a victim of AI advancements, Booking Holdings continues to meet its growth targets and shows resilience in its core business, suggesting potential undervaluation in its stock price.

Analysts Jim Cramer identifies speculative opportunities in five lesser-known stocks

08/17/2026, 04:37 PM economy review Analysts: analysts Establishment Labs ExlService Holdings MakeMyTrip NVE Corporation Ubiquiti Booking Holdings Inc. Cisco Expedia Group

Jim Cramer evaluated five stocks on 'Mad Money,' identifying two as speculative investments while advising caution on the others due to valuation concerns and market risks. His insights highlight potential opportunities and pitfalls for investors considering these companies.

Market Movers: Dow Jones Ends Winning Streak as Jobs Report Looms

08/06/2026, 04:36 PM investing review Booking Holdings Inc. Capital One Fluor Corporation Expedia Group Williams-Sonoma Under Armour Ralph Lauren Take-Two Interactive

The upcoming jobs report and consumer strength are key topics influencing market sentiment, with analysts highlighting specific stocks to watch as the Dow ends its five-day winning streak.

Stocks Post-Market: SpaceX Falls 7% Despite Revenue Beat; Arista Networks Rises 11% on Strong Earnings

08/04/2026, 02:39 PM business review Booking Holdings Inc. Advanced Micro Devices SpaceX DaVita Wynn Resorts Kratos Defense & Security Solutions Arista Networks Teradata Pinterest

Several companies experienced significant stock movements after their earnings reports, with notable gains for Arista Networks and Wynn Resorts, while SpaceX and AMD faced declines despite reporting revenues above expectations.

Analysts Evercore ISI identify Nvidia (NVDA), Alphabet (GOOGL), Netflix (NFLX), and Booking Holdings (BKNG) as potential earnings season rally candidates

07/13/2026, 09:38 AM investing forecast Analysts: analysts, Evercore ISI software internet Booking Holdings Inc. Nvidia Alphabet Netflix

Four major stocks, including Nvidia, Alphabet, Netflix, and Booking Holdings, are expected to rebound this earnings season, according to Evercore ISI, which identifies them as 'beaten-down beat and raisers' with strong fundamentals despite recent struggles.

Booking Holdings Inc. (BKNG) Shows Bullish Breakout Potential Amid Resilient Travel Demand

06/17/2026, 07:36 AM investing forecast travel Booking Holdings Inc.

Booking.com is showing signs of a bullish breakout in the travel sector, driven by strong global travel demand and effective operational strategies, making it an attractive investment opportunity.