Apple has scheduled a launch event at its Cupertino headquarters for September 9, starting at 10 a.m. Pacific time. The media invites feature the tagline 'Surprise and shine' and a glowing Apple logo, hinting at exciting announcements. Analysts anticipate the introduction of new iPhones and Apple Watches, including the company's first folding phone.
Additionally, Apple recently announced new Mac Mini and Mac Studio models, which will be available starting September 22. A new version of Siri, referred to as Siri AI, will also debut, utilizing advanced large language model technology to enhance its functionality with apps like messaging and calendars.
This event is particularly noteworthy as it will be the first under the leadership of John Ternus, who takes over as CEO from Tim Cook, who will transition to the role of executive chairman on September 1