Apple has not increased iPhone prices in most markets, which poses a risk to its profit margins as the costs of components like memory and storage continue to rise. In contrast, many Android manufacturers may have to raise prices, potentially losing customers in the process.
Analysts from Goldman Sachs, who maintain a buy rating on Apple, believe that the company could gain market share as competitors increase their prices. Although Apple is unlikely to announce price hikes during its earnings call, it often shares insights about 'switchers'—customers transitioning from Android to iPhone—which could indicate its competitive position in the market