Ulta Beauty operates as a retailer of beauty products and services, offering a wide range of cosmetics, skincare, haircare, and fragrance products. Its core services include salon services and beauty treatments. The company primarily generates revenue through product sales in its stores and online, as well as from salon services. Ulta Beauty serves a diverse customer base, focusing on both high-end and mass-market beauty products.
The investment profile of Ulta Beauty is more aligned with growth investors, given its strong revenue growth and market position. The absence of dividends suggests a focus on reinvestment for expansion rather than income generation. The stock may appeal to those seeking capital appreciation over time, with a medium to long-term investment horizon.
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-06-03 02:55 | Hold | Sell | Weak momentum and high risk offset potential gains. |
| 2026-05-16 02:37 | Sell | Hold | Weak momentum and high risk; cautious approach advised. |
| 2026-05-08 15:08 | — | Sell | Weak momentum and high risk; hold for now. |
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-06-03 12:08 | UBS | Target Lowered | 810 → 735 | 462.8149 |
| 2026-06-03 12:00 | Evercore ISI | Target Lowered | 675 → 635 | 465.755 |
| 2026-06-03 11:23 | Loop Capital Markets | Target Lowered | — → 550 | 494.87 |
