Nike

Price: 43.96

Company and Business Model

Nike, Inc. is a leading global designer and marketer of athletic footwear, apparel, equipment, and accessories. The company operates primarily through its Nike brand, which includes performance and lifestyle products. Major business segments include footwear, apparel, and equipment, with footwear being the largest revenue source. Nike also generates income through direct-to-consumer sales and licensing agreements. The company is recognized for its innovation in sportswear and strong brand presence worldwide.

Investment Profile

The investment profile of Nike stock is more aligned with balanced investors, given its combination of growth potential and dividend yield. The company's consistent revenue growth and established market position provide a level of stability, while its dividend offers income. However, the elevated risk factors suggest caution.

Official website

Fundamental metrics (experimental)

EPS (TTM) — earnings per share for the last 12 months, $: 1.52 OK
Revenue QoQ — quarter-over-quarter revenue growth: -9.2% ↓
EPS surprise: 41.4% better than expected
20d volatility: 2.0% stable
Dividend yield: 3.8% moderate last ex-date: 2026-06-01

FMP / FinFeed data updated: 2026-06-09

Forecast impact

negative

Target Lowered · UBS · valid until 2026-07-10 · updated 2026-06-11

Target +13.7% target fill 87.9%

Reaction D5 pending · D10 pending market trust

Impact Potential -4 · Risk +3 up to 30 days or until target is reached

Reco: Sell Potential: 25 Risk: 74 Updated: 2026-06-11 05:23

How recommendation works

Why AI thinks so:

Weak fundamentals and negative momentum raise significant concerns.

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

AI recommendation changes

Date	Before	After	Reason
2026-06-03 02:48	Hold	Sell	Weak momentum and high risk overshadow potential upside.
2026-05-24 02:46	Sell	Hold	Weak momentum and high risk overshadow positive fundamentals.
2026-05-08 14:59	—	Sell	Weak momentum and high risk overshadow potential upside.
2026-05-08 05:29	Sell	Sell	Компания Nike демонстрирует сильные финансовые показатели, однако значительное снижение цены акций за последние месяцы указывает на высокие риски. Рекомендуется удерживать акции до улучшения рыночной ситуации.
2026-05-01 02:50	Hold	Sell	Компания Nike демонстрирует снижение цен на акции в последние месяцы, однако имеет положительные показатели выручки и дивидендную доходность. Рекомендуется удерживать акции до улучшения рыночной ситуации.
2026-04-09 03:17	Sell	Hold	Компания Nike демонстрирует значительное снижение цен на акции за последние месяцы, что указывает на слабый спрос и возможные проблемы в бизнесе. Высокий уровень риска и низкий потенциал роста делают её менее привлекател
2026-04-01 08:10	Hold	Sell	Компания Nike демонстрирует стабильный рост выручки, однако недавние падения акций и высокая волатильность указывают на значительные риски. Рекомендуется удерживать акции до ясности в рыночной ситуации.
2026-03-11 05:27	Sell	Hold	Компания Nike демонстрирует значительное снижение акций за последние месяцы, что указывает на слабый спрос и возможные проблемы в секторе. Высокий риск и низкий потенциал роста делают текущие инвестиции невыгодными.
2026-03-03 08:38	Hold	Sell	Компания показывает негативную динамику на длительном горизонте, однако имеет стабильный дивидендный доход и положительные финансовые показатели, что делает ее подходящей для удержания в портфеле.
2026-02-10 08:59	Sell	Hold	Компания показывает смешанные результаты, с недавним падением цены акций и умеренным ростом выручки. Дивидендная доходность привлекательна, но высокая волатильность и снижение на длительном горизонте вызывают опасения.
2026-02-02 15:47	Hold	Sell	Компания испытывает давление на акции в краткосрочной перспективе, однако положительные показатели выручки и дивидендная доходность могут поддерживать интерес инвесторов. Рекомендуется удерживать позиции до более ясных с

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-06-10 12:38	UBS	Target Lowered	— → 50	44.315
2026-06-10 07:11	RBC Capital	Update	— → 50	44.65
2026-06-05 12:56	Goldman Sachs	Update	— → 52	43.46
2026-06-05 10:25	UBS	Update	— → 54	43.62
2026-05-08 09:49	Wells Fargo	Rating Downgraded	— → 45	44.41
2026-04-10 08:38	Piper Sandler	Rating Downgraded	— → 50	42.965
2026-03-27 13:37	Evercore ISI	Target Lowered	77 → 69	51.37
2026-03-06 17:06	BNP Paribas	Update	— → 35	57.01
2026-01-22 11:09	KeyBanc	Target Lowered	90 → 75	65.41
2026-01-14 14:25	Truist Financial	Target Lowered	70 → 69	65.415
2026-01-12 09:15	Jefferies	Update	— → 110	65.92
2026-01-08 14:08	Deutsche Bank	Update	— → 67	64.335
2026-01-06 11:31	RBC Capital	Target Lowered	85 → 78	64.53
2025-12-19 15:53	Telsey Advisory	Target Lowered	75 → 72	59.155

Other stocks in Потребсектор

Analysts RBC Capital Markets downgraded Nike (NKE) to Hold and reduced price target to $50 amid slow turnaround efforts

06/10/2026, 07:37 PM business rating_drop Analysts: analysts, RBC Capital Markets consumer Nike

Nike's stock has significantly underperformed this year, prompting analysts to downgrade the company amid concerns over the slow pace of its turnaround efforts under CEO Elliott Hill. Investors are increasingly anxious about the company's ability to recover, especially with disappointing forecasts for its China revenue.

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Analysts RBC downgraded Nike (NKE) to sector perform due to slower-than-expected turnaround under CEO Elliott Hill

06/10/2026, 11:32 AM investing rating_drop Analysts: analysts consumer Nike

RBC has downgraded Nike's stock rating due to concerns that the company's turnaround under CEO Elliott Hill is progressing more slowly than anticipated, impacting its future outlook.

Dick’s Sporting Goods Reports Positive Quarter, Indicating Potential Recovery for Nike (NKE)

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Dick's Sporting Goods reported positive sales growth, indicating stabilizing demand for athletic footwear, which could bode well for Nike as it navigates a challenging market environment. This development is particularly relevant given Dick's significant reliance on Nike products, accounting for 31% of its merchandise purchases.

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On Holding Reports Strong First-Quarter Growth, Exceeding Expectations Amid Challenges Faced by Nike

05/12/2026, 09:32 AM business review consumer retail On Holding Nike

On Holding, the Swiss sneaker company, reported strong growth in its first quarter, surpassing Wall Street expectations for both earnings and revenue, despite a shortfall in direct-to-consumer sales.

Analysts Piper Sandler View Tariff Refunds as Potential Catalyst for Nike (NKE) Amid Legal Challenges

05/11/2026, 08:31 PM business forecast Analysts: analysts, Piper Sandler consumer Nike

Nike stands to gain significantly from potential tariff refunds, with Piper Sandler estimating that such reimbursements could increase the company's earnings per share (EPS) and earnings before interest and taxes (EBIT) by 36%.

Аналитики Wells Fargo понизили рейтинг Nike (NKE) из-за опасений по поводу медленного восстановления компании

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04/24/2026, 01:34 AM announcement Microsoft Meta Platforms Nike

Президент США Дональд Трамп объявил о продлении перемирия между Израилем и Ливаном на три недели, что дало дипломатам больше времени для переговоров.