Nvidia to Acquire AI Startup Hugging Face for $12.9 Billion in Strategic Move

09/04/2026, 04:37 AM economy announcement ai Nvidia

Nvidia has confirmed its acquisition of Hugging Face, a prominent New York-based startup known for its open-source AI model repository, for $12.9 billion. This deal marks Nvidia's second-largest purchase, following its $20 billion acquisition of chipmaker Groq's assets.

CEO Jensen Huang emphasized that this acquisition was necessary to fend off competing bidders, highlighting Hugging Face's critical role in the AI ecosystem. The platform supports over 18 million users and 3 million models, making it a vital resource for developers. Analysts, including Gil Luria from D.A.

Davidson, view this acquisition as a 'defensive move' to prevent competitors, particularly large tech firms like Google, from controlling such an influential platform. By acquiring Hugging Face, Nvidia aims to gain insights into customer preferences and emerging AI trends, which will bolster its strategy of promoting both proprietary and open-source AI models.

This move is part of Nvidia's broader strategy to solidify its position as a key player in the AI market, where it has already established significant equity stakes across various tech companies

Stocks in this article

Company Price Change Change % AI
Nvidia NVDA.US 217.99 -5.68 -2.54% Buy

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