The PLL, co-founded by Paul Rabil, is moving towards a model where teams are owned independently, similar to established leagues like the NFL and NBA. Currently, the PLL owns all its teams, but Rabil envisions a future where individual owners can buy franchises, which could enhance the league's financial viability and appeal.
This shift comes as demand for sports team ownership has surged, driven by skyrocketing valuations in major leagues. The PLL recently raised $100 million in a Series E funding round, indicating strong investor interest. Rabil is also optimistic about the league's exposure during the 2028 Los Angeles Summer Olympics, where lacrosse will return as a medal sport after a long absence.
The initial ticket sales for lacrosse at the Olympics sold out quickly, suggesting a growing fan base. The PLL's strategy aligns with trends in other emerging leagues, which are also exploring independent ownership structures to increase their market presence and valuation